Telco 2.0™ Executive Brainstorm
Business Model Innovation for the Digital Economy

Welcome to the latest edition of Update, fortnightly analysis from the Telco 2.0™ Initiative:

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ESPN: Making 'pay-for-content' work - a telco opportunity

The sports network ESPN is a master of the paid content business model, building platform scale and success using premium content. What are the lessons from ESPN’s US and UK strategies for other service providers and content distributors? (More)

Vodafone business model: Increasingly 'two-sided'

Vittorio Colao, CEO, presented his strategy last week at a Goldman Sachs investors’ conference. It appears highly aligned with Telco 2.0 principles, embracing new enablers for upstream customers, openness, and social networks. (More)

DIARY ALERT:

Telco 2.0 events

7th Telco 2.0 Executive Brainstorm (EMEA)
4-5 Nov, London
(More here)

8th Telco 2.0 Executive Brainstorm (America)
9-10 Dec, Orlando
(More here)

Based on new research and ‘use cases’, with superb line up of stimulus presenters, and using our 'Mindshare' interactive format these strategy events enable 200-250 invited execs to review, share and brainstorm new growth opportunities in key areas:
Strategy & Finance 2.0 – Business Model Innovation & Shareholder Value; Customer Data 2.0: telco goldmine; Consumer Services 2.0 – Engaging with the ‘digital generation’; Mobile Broadband 2.0 – Addressing the Capacity Crunch; Digital Money 2.0 – Strategies for Mature Markets; Digital Marketing & Advertising 2.0 – creating the telco channel;  Wimax 2.0 – Unique business models; Media 2.0Digital Distribution in a ‘Pirate World’; Digital Home 2.0 – Home Healthcare, Smart Grid; Cloud Computing 2.0 – Consumer and SME Markets; APIs 2.0Models for monetisation.

Early-bird rates expire 30th Sept, so please make sure you or colleagues apply soon, for EMEA here or AMERICA here, or contact us for special arrangements.

Recommended Event:

eComm, 28-30 Oct, Amsterdam. Highly recommended by Telco 2.0. It promotes and accelerates communications innovation and showcases ‘what’s next’ in Telecom, mobile and Internet comms. “The emerging transformations require big thoughts and big bets. eComm is the venue for those thoughts and bets to be shared.More here, or register here for 10% discount.

Google Voice: one of the key battlegrounds for Telcos

Google Voice, managing Customer Data, and Location Services will be among the key battlegrounds where Telcos' emerging business models and Google are likely to clash, according to a new Telco 2.0 Briefing to be published in October. It is previewed here. (More)

Orange / T-Mobile UK Merger: An Investor's View

Orange and T-Mobile’s UK merger consolidates the market. What are the likely benefits and implications from an investor's viewpoint? Financial analysis from Telco 2.0 partners Arete Research. (More)

The Business Case for 'Two-Sided' Telecoms Business Models

Corporate strategists increasingly buy into the ‘two-sided’ telecoms business model and now want to prove the quantifiable benefits to drive action. Here's an update on Telco 2.0's current data and plans. (More)

LATEST TELCO 2.0 RESEARCH

The 'Digital Generation': how service providers can win it back

A major NEW Telco 2.0 Strategy Report "Serving the Digital Generation" shows there is a deep disconnect between service providers and the Digital Generation - the early adopter cohorts which will ultimately shape the Telco business. The report shows:

  • The threat posed by internet players taking advantage of this disconnect
  • The opportunities for related telco business model innovation
  • The new and original Telco 2.0™ Customer Participation Framework to support this process
  • What to do now, and how to extend the learning to older generations and existing products.

The report is a 'must read' for CxOs, strategists and product managers seeking to evolve telcos to succeed with the next generation (more here).

The 7 Strategic Priority Areas for New Telecoms Business Models

In the last 12 months the fundamental question related to the '2-sided' telecoms market opportunity has changed from "what is it?" to "how do we do it?" This Briefing describes the key priority areas. Here's a summary (More)

Mobile Broadband: Urgent need for new business models

While the market for mobile broadband services is growing explosively, telco business models are reaching 'end-of-life' and threaten long-term profitability. This Briefing covers innovative retail and wholesale approaches that can improve returns. (More)

Telco 2.0 News Review

Top Stories of the last fortnight:

  • Voice & Messaging 2.0: Vodafone - out with the footy clips, in with social networks
  • Digital Advertising: Facebook shuts down controversial ad play
  • Technology & Devices: Motorola's sociophone - all a bit of a BLUR
  • Strategy: Regulator tells Telstra - separate or die!
  • Online Content: SongBeat - free music, paid-for search

More on these stories and other news here.

In other news: Phorm - the end is nigh; Robo.to tells you more about incoming callers than you can read before you pick up; new version of Android; I love my INQ Mini, rather too much; Palm loses money under GAAP, loses 10x less under own rules; no more Windows gadgets from Palm; Hesse sez FCC “fair” to probe exclusive handset deals; row over Walsten’s FCC seat; VZ ditches the copper world, would quite like to keep tax break; AT&T denies role in Gvoice/Appstore; CMT slashes Telefonica wholesale rates 25%; VoLGA standard is here; NSN first call on LTE; T-Mobile USA first HSPA; FON gets into GSM; David Burgess at Burning Man; Y! intros combined OpenID/OAuth; IBM, Cisco both want smart grid standards; dire desk phone GUI, mocked; Braille on your phone; dodgy iPhone update; dedicated Apple support; HD voice “driven by VoIP”; Skype, Joost suing

More on these stories and other news here.

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