|
Welcome to the latest edition of Update, fortnightly analysis from the Telco 2.0™ Initiative:
As O2 UK's Litmus developer programme matures into a global corporate project for Telefonica, we analyse the business model challenges it
faces in becoming a vibrant community for developers and a value driver for the company (...just don't call it an 'AppStore').
(More)
An analysis of Blyk's recent strategic move from a retail to a wholesale business model provides important lessons for the mobile marketing
industry as a whole.
(More)
New data from M-PESA shows clearly how its success is directly related to its network of trusted agents - a critical success factor for any
mobile money project.
(More)
REMINDER: Telco 2.0 Executive Brainstorms
7th Telco 2.0 Executive Brainstorm (EMEA)
4-5 Nov, London
(More here)
8th Telco 2.0 Executive Brainstorm (America)
9-10 Dec, Orlando
(More here)
These premium events use our special
'Mindshare' interactive format
to enable 200–250 invited strategy execs to review, share and brainstorm new collaborative business model opportunities in key areas (see Agenda).
The events include 3 new features: 1.)
New 'Use Cases'
(specially prepared for the event by Telco 2.0 Analysts); 2.)
A
New Roadmap
(for two-sided business models); 3.) More input from 'Upstream' players.
Early-bird rates expire soon, so please make sure you or colleagues apply soon, for EMEA
here
or AMERICA
here, or contact us for special arrangements.
|
As business models evolve to cope with demands on
bandwidth, it may be in everyone's interest to allow
customers to access, ad hoc, certain resources from any
available wireless networks.
A guest article from Openet argues the point. (More)
The theory of 'Two-Sided' Telecoms Business Models is becoming increasingly well known. A new 'Use Case' development project is helping to
bring these concepts to life. (More)
 LATEST TELCO 2.0 RESEARCH
The 'Digital Generation': how service providers can win it back
A major NEW Telco 2.0 Strategy Report "Serving the Digital Generation (link needed)" shows there is a
deep disconnect between service providers and the Digital Generation - the early adopter cohorts which will ultimately shape the Telco business. The
report shows:
- The threat posed by internet players taking advantage of this disconnect
- The opportunities for related telco business model innovation
- The new and original Telco 2.0™ Customer Participation Framework to support this process
- What to do now, and how to extend the learning to older generations and existing products.
The report is a 'must read' for CxOs, strategists and product managers seeking to evolve telcos to succeed with the next generation (more here).
The 7 Strategic Priority Areas for New Telecoms Business Models
In the last 12 months the fundamental question related to the '2-sided' telecoms market opportunity has changed from "what is it?" to "how
do we do it?" This Briefing describes the key priority areas. Here's a summary (More)
|
|
Mobile Broadband: Urgent need for new business models
While the market for mobile broadband services is growing explosively, telco business models are reaching 'end-of-life' and threaten
long-term profitability. This Briefing covers innovative retail and wholesale approaches that can improve returns. (More)
|
As a precursor to our forthcoming in-depth Executive Briefing analysis
on Google's strategy, we feature here our June article on Google and
YouTube that attracted a lot of media and industry attention.
(More)
Telco 2.0 News Review
Top Stories here:
-
API
s and Enablers: Nokia launches Ovi SDK
-
Digital Advertising: Big push for privacy legislation - will it kill or cure LBS and targeted ads?
-
Online Content: New Nokia 'Comes With Music' phones target Spotify head on
-
Voice & Messaging 2.0: Orange: future of work is decentralised offices, not telecommuting
More on these stories and other news here.
 Other Key events - Mark your diaries
Nokia Siemens Networks Marketing Forum
28-30 September, Munich
(More here)
- Telco 2.0 will be presenting and facilitating.
|
|
