New Research:
The ‘Digital Generation’: how Telcos can win it back

A major NEW Telco 2.0 Strategy Report "Serving the Digital Generation" shows there is a deep disconnect between Telcos and the Digital Generation - the early adopter cohorts which will ultimately shape the Telco business. The report shows:

• The threat posed by internet players taking advantage of this disconnect
• The opportunities for related telco business model innovation
• The new and original Telco 2.0™ Customer Participation Framework to support this process
• What to do now, and how to extend the learning to older generations and existing products.

The report is a ‘must read’ for CxOs, strategists and product managers seeking to evolve telcos to succeed with the next generation (more here).

Key events – Mark your diaries

Nokia Siemens Networks Marketing Forum
28-30 September, Munich
(More here)

• Risk - how can you manage risk and turn it to your advantage to capture new opportunities?
• Adding value outside your core business - gain an insight into ways to create revenues by launching innovative services.
• Community-driven marketing - communities have blown away traditional marketing models. Find out why and how to match the expectations of community members.
• Telco 2.0 will be presenting and facilitating.

7th Telco 2.0 Executive Brainstorm (EMEA)
4-5 Nov, London
(More here)

8th Telco 2.0 Executive Brainstorm (Americas)
9-10 Dec, Orlando
(More here)

• Shareholder Value; Consumer 2.0; Digital Money 2.0; Digital Marketing 2.0; Digital Health 2.0; Digital Home 2.0; APIs 2.0.
• New Use Cases; New Case Studies; New 'Roadmap' for Telco 2.0; More Upstream Customers.

The 7 Strategic Priority Areas for New Telecoms Business Models

In the last 12 months the fundamental question related to the '2-sided' telecoms market opportunity has changed from "what is it?" to "how do we do it?"  Our new report describes the key priority areas. Here's a summary (More)

Mobile Broadband: Urgent need for new business models

While the market for mobile broadband services is growing explosively, telco business models are reaching 'end-of-life' and threaten long-term profitability. This Briefing covers innovative retail and wholesale approaches that can improve returns. (More)