Welcome to the latest edition of Telco 2.0™ Update, the newsletter of the global Telco 2.0™ Initiative:
Mobile NGN - Seven CTOs Present New Vision
This week we digested a new White Paper created by the CTO's of China Mobile, KPN Mobile, NTT DoCoMo, Orange, Sprint Nextel, T-Mobile International and Vodafone Group as part of the NGMN.org initiative: "Next-Generation Mobile Networks (NGMN): Beyond HSPA and EVDO". It provides a technical requirements framework to vendors for the next iteration of mobile networks. We like its sense and clarity, but two big questions remain: Does it address enough the forces tugging apart network access, services and devices? Does it react to the counter-forces that would push them back together to address the deep architectural problems of IP and the Internet. Our answer is, "maybe, if deployed right"... (More)
Telcos in Advertising – Assets Waiting to be Exploited?
Our current survey of Telcos, Content Owners and Advertisers is showing that Telcos have much to gain from getting involved in the advertising value chain. Firstly, B2C: reducing costs by funding or subsidising voice, messaging, and content services via advertising. Secondly, B2B: increasing revenue through new services that leverage untapped telco assets (customer data, identity, payment, brand, retail) to improve the overall efficiency and effectiveness of digital advertising channels. Advertisers and content owners are very interested in this, as are the telco Strategy Directors we’ve talked to...(More)
Voice & Messaging 2.0 Survey – Apple/Cingular iPhone Sign of Things to Come?
Survey respondents have said (so far – the survey closes early next week) that they don’t understand end-user needs deeply enough in the rapidly changing market place. Nevertheless, a significant proportion feel telcos should actively 'fight against' competition from the Internet giants by creating a vibrant rival ecosystem, as part of, what we'd call a 'Telco 2.0' platform play. Perhaps the Apple/Cingular iPhone tie-up is the first stage of a new features and user experience war brewing in core voice and messaging services...(More)
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Digital Home – Unclear Role For Telcos?
The home is a "Digital Mess" today - everyone wants to be the Home Hub, but there is little commercial interest to make different devices interwork easily. This is just one of many barriers to mass adoption of advanced Digital Home services. Telcos are much more likely to be successful as "experience enablers" rather than "experience providers". It’s up to them how much of the enablement they want to participate in — there’s plenty of opportunity, and correspondingly little action today...(More)
Shareholder Value - Time to Break Up the Telco?
John Hagel, the business guru, says most companies are an unnatural bundle of three very different types of businesses: Infrastructure Management businesses, Product Innovation and Commercialization businesses, Customer Relationship businesses. Each has very different economics, skill sets and even cultures, yet they are tightly integrated into most companies today. So, should telcos start to break themselves up and/or re-structure and re-focus? Our take is that the telecoms industry is torn between two forces. Firstly, the desire to maintain control over every stage of production: retail, services, network delivery and user equipment. Secondly, the reality of the Internet, and open standards/open source, forcing these things apart. We believe there are four generic strategies for the unbundled Telco 2.0 world...(More)
QoS – Losing Our Religion?
A recurring theme in telco documentation is the need for end-to-end QoS (Quality of Service) guarantees. We’re not convinced this is such a compelling business requirement any more in a Telco 2.0 world. Business is about creating or capturing a scarce resource or capability and charging for access to it. We’d urge those involved in commercial functions in telcos to question the QoS orthodoxy and what the network engineers are commissioning. Is the user really willing to pay for more than best-effort delivery? And, if not, what other things will they outbid each other to access instead?...(More)
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