Welcome to the fourth edition of Telco 2.0™ Update, the newsletter of the global Telco 2.0™ Initiative:
- 2008 - Key 'Tipping Point' for Telco Industry
- Telco Brands - What Do They Stand For?
- Free Calls For Life - Profiting from 'Low-Value' Customers
- IMS Services - Time to Get Practical
- Telco Pipes - Virtual Worlds and Net Neutrality
- Telecom Vendors - Wake Up and Smell the Coffee
2008 is key 'Tipping Point' for Telco Industry
The summary results of our major survey (What does Telco 2.0™ mean to
Operators?) was sent to the 560 respondents earlier this week. The survey caught the imagination of journalists and, after many interviews, we've put together a set of answers to their 'FAQs', including when the key 'Tipping Points' for change will occur. (More...)
Telco Brands - What Do They Stand For?
We interviewed the Head of Communications Products for a major internet company recently. His hypothesis was that telcos don't appreciate the resentment and anger that many users have against them. Whilst operators will attempt to match the softphone, IM and real-time communications features of the Internet players, their brands will get in the way of adoption. (More...)
'Free Calls For Life' - Profiting from 'Low-Value' Customers
Many leading academics agree that the most profitable business strategy is where you actively create a new uncontested market space, rather than compete in your existing market space. We've worked up an example of how telcos could apply this, focused on a narrow under-served segment, with the compelling tagline of 'Free calls for life'. (More...)
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IMS Services - Time to Get Practical
Technical architects are designing and building systems in a vacuum, without a clear enough view of the end goal - ie. what commercial business model they should be supporting. This is understandable because the market is fast. But not acceptable for those who are trying to grow their businesses and persuade the investment community they can do so.
(More...)
Telco Pipes - Virtual Worlds and Net Neutrality
Cambridge-MIT held a Symposium on Net Neutrality a few weeks back. This is really part of the wider 'Broadband Incentive Problem' - what cross-sector business models will make high bandwidth availability economically sustainable. We'll be running an open debate on this topic ('Who pays for the Pipe?') on the first day of the next Telco 2.0™ Industry Brainstorm in March. The aim is, with expert presentations and audience participation via our interactive 'Mindshare' process, to create some concrete industry proposals for addressing the 'incentive problem'. (More...)
Telecom Vendors - Wake Up and Smell the Coffee
The advisory and ventures side of the Telco 2.0™ Initiative is getting more and more approaches from vendors keen to work out how to sell into the rapidly changing 'Telco 2.0™' market. Often the people who approach us are semi-isolated visionaries fighting against internal myopia. Our response is: as well as selling 'what's on the truck today', you need some lateral thinking to find a sustainable long-term role in the market. And you need to put serious resources behind this NOW in the S-curve cycle. (More...)
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