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Aletta de Wal, Artist Advisor
ArtMatters! Tip of the WeekArt Marketing Morsel: Business Cards Are Not Enough
Robin Sagara, Web Marketing Mentor
Action Marketing Tip of the Week
Designing and Getting It All Printed - Consistency is Key
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Art Marketing Morsel: Business Cards Are Not Enough
 Every artist needs a well designed business card. It's a must have - like the basic black dress or the suit and tie in your wardrobe.
Handing out the same business card is like wearing the same outfit to every occasion. You wouldn't wear your gym clothes to a wedding. That's not the impression you'd want to make. The same goes for your business cards.
"I have a range of business cards with different images on them, so that I can 'match' the card image with the person to receive it. Some of my cards are little ones with art images on but I also have one that has all the info, but space to enter artwork titles and the medium used...and the price if I so choose!." MM, New Zealand
Adding images and other information expands the uses of the basic business card. In addition to giving contact information to people you meet, you can start to implant impressions of your art. But business cards are not enough.
To make these impressions stick, you need a variety of promotional tools. You've met, and you have gone from strangers to acquaintances. Now how will you develop a relationship? It takes time and repeated meeting and contacts.
Here is a sampling of ideas:- To turn acquaintances into followers, have postcards announcing upcoming events or awards.
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To turn followers into regulars, send brochures showcasing your latest body of work or videos of your latest show.
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To turn regulars into fans, send note cards with images of work recently sold or commissions completed and press releases when you win awards.
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To turn fans into buyers, send them a regular e-zine or Blog describing your inspirations, influences and methods.
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To turn buyers into your "tribe,"
send them personalized invitations to preview new work in your studio
or a link to a special section of your web site where they can see the
evolution of works-in-progress.
Repeat cycle and rinse as needed. Post this diagram on your studio or office wall and add samples so you can see your progress. Send samples and Share your stories about your business cards here. (Click Here and leave a comment on the blog.)
P.S. If you need promotional materials designed and printed at a good price for great quality, contact Robin Sagara at 310-649-4434 Pacific time or Robin@ArtistCareerTraining.com
P.P.S. We appreciate it when you tell your friends about Artist Career Training. We encourage forwarding this publication in whole. Copying without acknowledgement of the publisher is against the law (and highly unprofessional!)
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Robin's Marketing Action Tip -
Designing and Getting It All Printed - Consistency is Key
Last week I talked about getting good printed results for your marketing stuff (like, business cards and postcards).
This week let's talk about consistency: Whether you're doing one business card or several versions plus postcards and other materials, it's r-e-a-l-l-y important to be consistent in design and production.
What do I mean by "consistency"? Just like you have a signature style for your art, you want to have a signature style for your marketing materials.
Why? You want what you put out there to look as professional as
possible, you want people to recognize the cards and materials as YOU.
And you want it all to tie in with your brand so you are recognizable not only from your art, but from your marketing materials as well.
Not that you use the same design for every piece, but that you use the same type of layout, colors, and fonts. Even the same type of paper and whether it's matte or glossy.
You can do it yourself in Photoshop or other design software, and use an online printing company. Most are good, some are not. Hint: Dirt cheap online printing isn't usually great quality and the results won't represent you well. Spend a bit more and end up looking like the successful artist you aspire to be.
Remember, if the process eats up your precious
studio time, is technically beyond you, or frustrating for you, please
let us help. It's not a big investment and you'll end up looking ever
so splendid!
All my best to you and yours,
Robin@ArtistCareerTraining.com
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Contact:
Aletta de Wal
Author of the Forthcoming Book:
"My Real Job is Being an Artist: How to Make a Living Making Art"
Artist Advisor
Artist Career Training
www.ArtistCareerTraining.com
www.ArtBusinessLibrary.com
(650) 917-1225 Pacific Time
aletta@artistcareertraining.com
Follow me on Twitter: http://twitter.com/artmktgmentor
Friend me on Facebook: http://tinyurl.com/aletta
Supplemented by ArtMatters! Art Business Bits, Art Career Cheer, Art Marketing Morsels and A.C.T. Learning Opportunities to Help Artists Make More Money. Library of Congress ISSN# 1552-9428.
© 2010 Artist Career Training. Aletta@ArtistCareerTraining.com. All Rights Reserved.
*FTC Disclosure: When we find artists who have deep, proven experience in a topic that will help you make a better living making art, we put them front and center. When these fine folks offer services and products that are first class, sometimes we agree to help each other get the word out to you with an "affiliate" arrangement, which means that we will earn a small commission for referring you to their resources. Those are marked with an asterisk.
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