 Send Peace by Priority Mail
 "Peace and goodwill" is a common message on holiday greeting cards. A fine thought. Does the message make any difference in this format?
An abstract artist from New Jersey shares his creative wealth in a public art project that keeps spreading these words.
"Visual artist Franck de Las Mercedes is sending empty recycled boxes with painted messages of peace, freedom and hope to anybody, anywhere in the world, for free. The 'Priority Boxes' project series encourages people to reconsider their ability to influence, change and question the fragility, value and priority of ideas such as peace."
Over 7000 boxes have already travelled the world! Teachers brought them into classrooms to share the message with the new generation. Now that's a real viral message.
How are you using your art for peace? Please share your creative wealth and post your stories here.
P.S. If you would like to help fund the needed materials and postage for the project, please contact Franck at info@fdlmstudio.com. (Artist Career Training does not have any financial ties to FdLM Studio. I just get a kick out of supporting artists who use their talents to do good.)
And you might have noticed, this public art project is also good marketing.
P.P.S. If you want more inspiration, check out "Lessons Learned from Oprah Winfrey". As author J.D. Meier says: "Whether you're a fan or not, there is no doubt that Oprah Winfrey changes lives, starting with her own. As a real life rags-to-riches story and a self-made success, she knows the power of choice, living with courage, and following your dreams. She makes things happen. ... Oprah stands out as authentic. She comes across as somebody who generally wants to use all her power to lift people up and make a better world." |
Robin's Web Marketing Tip - Why using a lot of "flash" on a website can work against you.
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 At A.C.T. we work with a lot of artists and often on their websites. Artsits are attracted to "flash" types of features (all the groovy moving graphics and graceful, flowing functionality). Personally, I think flash on web sites is overused (or used poorly) and
usually gets in the way of what you have a website for, which is to market you and your work (not show off the website designer's skills). Why does using it work against you? In the past, using a lot of flash on a website was considered SEO suicide. That just means that all the flash on websites was invisible to the search engines and not good for SEO (Search Engine Optimization). These days it's getting better, search engines and SEOs have continued to work on ways to help flash webpages be more recongnizable to the search engines. But it's early in that game, which means a lot of added cost to you if you really must have it. And if you must, just consider that part of the site invisible (as far as SEO is concerned) and make sure you have your critical info and anything important you want to say as part of a regular (html) web page.
A.C.T.'s Web Marketing Mentor helps you unravel the mystery and confusion of websites and both
online and print marketing so you can make informed decisions, save money, and get back to doing what you love - making art.
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