ArtMatters! Vol. #95 June 2008
Artist Career Training helps you make a better living making art. www.artistcareertraining.com
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Words to Act on!
The Productive Artist
 

You can recognize the signs of spring wherever you live. People are wearing shorts, road repair is in full swing and artists everywhere are opening their studios to the public. Open studios are not for everyone, but they are useful as a stepping stone, especially for emerging artists.

Artist and A.C.T. Creativity Mentor Sarah Kahn, L.I.C.S.W. www.sarahkahncollage.com, has made over 100 collages since 2004, and as of April has 41 pieces purchased. She shares her story of finding rewards, other than sales, in this year's Newton Open Studios:

"My planning and setting up for the Newton Open Studios event has many steps and stages. This year as I was beginning to form my lists and organize my art 'portables' to carry into my car, I was attempting to quell my burgeoning swell of anticipation that I might really sell a lot of pieces this year!!

I tried to tell myself that the overlay of the economic realities might very well add a dampening layer to the event. Still, with my chest puffed out and attention beaming ahead, I was aware that I was looking forward to seeing my group of co-artists, and making connections in my community as the two-day art celebration lay ahead of me. I was proud of my new work, and happy to display it.

I carried my bin of unframed pieces into the home of my friend and quilter, Dee- Mallon www.deemallonquilts.com who had kindly offered to hang many of my framed pieces a week ahead of time, on her walls. As I marched in with my bin and began to help her vacuum and move furniture, my hanging collages acted as a kind of drum-roll to the exciting weekend ahead. Dee and I had shown together at her gorgeous home last year as well, with jeweler Maria Isaza - www.baloka.com, and Dan, a local potter. Dan Wiener - www.wienerwarepottery.com.

I was the only non-craftsperson at this site. Last year it had worked well, I had sold two unframed and three framed pieces, and reveled, both days, in how the glorious color of our work played off of each other. The colors of the ceramic, the dazzling quilts, the tagua-nut jewelry, and my mixed-media collages were quite a stunning mixture of color and art. The drum roll stirred a bit louder as Dan came through the door with a hefty 'Hey-Ho, Guys!,' carrying a box of obviously heavy ceramic wares. Then Maria strolled in with her usually spunky face and began to pull out her earrings and necklaces. 'Let the show begin,' I thought to myself.

That first day was slower than last year's Saturday. Today was a gorgeous, sunny day. Last year it had poured rain for the entire weekend event. People seemed less eager to be inside this year and even less eager to look at my art. I tried to push ahead, with my chest out and expectations high for a good-sale-day. But as the day went on, I was not having many 'bites.' Then something happened which changed my outlook on the Open Studios Weekend.

Rena, a Japanese woman I had known from my youngest son's elementary school years, came in to see us. She had come last year and had been complimentary of the groups' pieces all shown together. Rena was very shy but kind and generous. I was deep in a hopeful sale as I saw her out of the corner of my eye. I was fixed on my potential buyer, focused on my 'pursue-lay-back dance' as I tried to listen carefully for what EXACTLY they were SAYING.

My people skills were in high red flash. I wanted to sell this piece, and was poised to follow the lead of this customer, and add my own editions when necessary. I could feel my chest folding in toward my sternum as they said, turning away: 'beautiful stuff, Sarah, but I don't know where I'd hang it.' I was disappointed.

I turned to go into the kitchen and self-soothe by nibbling on some pesto dip, and a cup of coffee (we do have wonderful food at our event!). I then saw Rena walk toward me. She took my hands and found my eyes gently. 'I love to see your new work since last year.' I thanked her as I began to loosen from the grips of disappointment. Then I saw her eyes pool with moisture. She squeezed my hands. 'Your work makes me happy,' and she nodded in a beautiful, familiar way and pulled my forearms closer to her. I felt my chest relax and knew where the floor was under my feet. I was grounded because I was receiving a high honor. 'Oh, Rena!,' I said, smiling back at her, 'thank-you so much, that means a lot to me.' She nodded again as she smiled, released my hands and went out into the day.

This is art. This is the art of human interaction, of honor and of touching each another. I had seen Rena a few weeks prior, and she had told me that her life was not easy, that there were some difficult things happening to her. She had found a way to bring me joy in the midst of her suffering. Art had transcribed her misery into joy and she had unselfishly chosen to give it to me. Rena and I had validated and honored each other and shared joy together.

On the next day, Sunday I sold no pieces at Open Studios, but I had been given the art of connection and the deep connection of art."


If you'd like to experience more of Sarah's perspectives and learn more about the fine art of business, please join Sarah and me at "The Productive Artist" in Boston in July.

Lest your eyes roll back in your head at the thought of a boring business workshop, be warned that this is not your usual learning event. Hands-on, creative training will expose the "secrets" about art making and art marketing in any economy.

The itinerary includes:

  • Taking inventory of your current artist lifestyle
  • Exploring how being a professional artists is largely an inside job
  • Test-driving the 10 tips that lead to exposure and to success
  • Developing a few art marketing muscles and resilience in the face of blocks
  • Experience learning in a community based event

You will be learning how to get unstuck making art while you learn about getting the word out there about your work and accomplishments.

It is entirely possible to compose a creative life as an artist-entrepreneur.

And you don't have to sacrifice your quality of life to do it. If you can't make it to Boston, please send Sarah your creative conundrums. Sarah's practice in Newton Centre, MA. specializes in creativity for visual and performing artists. Using a powerful model of combined coaching and hands-on art exercises, Sarah's methods enable artists who get stuck, or hit "stasis," to re-connect to their creative voice. Homework assignments are specially designed to meet the artist's particular goals. Often periods of inertia are re-vitalized and the artists feel productive again! After a series of sessions, artists feel a sense of fluidity and progression in their artistic pursuits.


Artist Career Training TeleClasses to Help You Build a Better Living From Your Art
 
Success

© "Ten Tips for Success
as a Professional Artist":

Aletta de Wal describes the foundations of a successful art business. Find out what Artist Career Training members already know - how to market your art to get more exposure and sales.

Date & Time: Thursday, June 5th, 2008
3:00 p.m. Pacific; 6:00 p.m. Eastern
Duration: 60 minutes
Location: Listen from the comfort of your studio by telephone conference call
Price: You pay us nothing! All you need is an hour, a good long distance plan and a land line.

"It's interesting because yesterday, while I was sitting out in the parking lot waiting for my daughter and her tai kwon do class, I finally had the time to sit down and start working on the chapter three booklet that we got. I was working on my statement about what I do...and it really started to flow nicely. I had visions of the sort of success another artist just experienced and I find this to be a lovely way to continue that wonderful feeling of accomplishment. Thank you indeed to ACT and to you for sharing this accomplishment."

Just excellent!
Christine Wasankari
"Paintings that represent the integrity and power of the natural world" www.wasankari.com


Save the date!
The Weekend of July 25th, 26th, and 27th, 2008 be part of an innovative Artist Career Training hands-on event in Boston, MA.

The Productive Artist:
Making a Living Making Art

A Hands-On Event sponsored by Artist Career Training
www.ArtistCareerTraining.com
and The New Art Center, Newtonville , MA (Boston area.)
www.newartcenter.org/contact/index.html

  • Boost your inspiration, ignite your creativity and multiply your results in making and marketing your art.
  • Immerse yourself in art business information and hands-on art exercises that will jump-start your creative processes.
  • Practical advice and powerful learning design will help you make a better living making art while making a life.
  • Artists in all visual media and at any career stage will benefit from this event.

Artist Career Training Director, Aletta de Wal, (650-917-1225) and Sarah Kahn, L.I.C.S.W., (617)-969-2717 creativity consultant www.sarahkahncollage.com are your guides for this exciting weekend!


Early Bird Special ends June 15th: smARTist Telesummit

Find the right balance between your creativity and making a living from your art! Artists who came to the 2008 Telesummit learned specific ways to juggle their art, a day job, family, friends . . .and "what's for dinner?". . .without sacrificing their pocket book, creative time, or chasing down the wrong ways to put their art in the world - and now you can too!

Read all about it here.


In the End: Can You Be a More Productive Artist?
 

What help could you use?

If you are an emerging artist, A.C.T. One is the place to start.
If you already have an art business and want to pace yourself, we also have a 12 to 24-month pathway in the combination of A.C.T. 101: Starting Your Art Business and A.C.T. 201: Developing Your Art Business.
And if you are already established, we have a group of peers just for you in A.C.T. 301: Mastering Your Art Business.

We have classes, books and knowledgeable experts and generous artists waiting for you. What are you waiting for? A.C.T. now!

At Artist Career Training, we emphasize these 7 dynamic factors in the formula "Exposure = Success!"

  • Creating a signature body of work
  • Polishing a professional public persona
  • Managing a qualified mailing list
  • Photographing and documenting all work
  • Generating publicity for multiple events
  • Leveraging art business relationships
  • Marketing art in person and in all media

Don't let this practical information pass you by. You have nothing to lose, and everything to gain because this no-cost and low-cost art marketing wisdom works for professional artists. It will work for you. We guarantee it.

Learn how to build your art business:
Classes By Phone
- Ten Tips for Success as a Professional Artist
Events/Workshops
- The Productive Artist: Making a Living Making Art
Articles, Opinions and Recordings
- www.ArtBusinessLibrary.com


Aletta de Wal, M. Ed, Director & Artist Advisor,
Direct line: (650) 917-1225 Pacific time
www.ArtistCareerTraining.com
aletta@artistcareertraining.com

"We help you build a better living from your Art."

Artist Career Training is here to give you knowledge and support. We gather all the information you need to market your art and build your art career so that you can make money and get back to doing what you love - making more art.


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