ArtMatters! Vol. #93 April 2008
Artist Career Training helps you make a better living making art. www.artistcareertraining.com
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Words to Act on!
Spring into Action
 
Scott Erb

Scott Erb loves creating art for his own pleasure. His love of beauty and light are evident in his figurative work. If he did not have to make a living from his art, that would be more than enough to keep him going. Being a true professional, Scott understands that a thriving art career depends on many people, but the results produced are all driven by his actions.

"I am a sole proprietor. It's all on me all of the time. I have help, support, and a plan. But I have to make it happen. I teach at the local museum, I run a commercial photography business, I create and teach workshops several times a year, and I have my art making. All bring in money. "

It wasn't always so! First he had to overcome a few inner obstacles common to many of us.

"I got in my own way. I needed to get organized and didn't know how to do it. I had a very bad attitude and needed to change. So I told other artists I knew what I wanted, needed and I found out others were feeling that same way. So we joined together and figured out we needed help. And we got it. It's all about your outlook on things. You can make things happen for yourself if you work for it. Set goals and figure out how to make these things happen."

Then Scott encountered an outer obstacle - the kind that can make you stop dead in your tracks if you are taking the art world too personally.

"I hit a few setbacks too. I got gallery representation. I sold some work and got paid. I gave them more work and guess what. I did not get paid. I even had the paper work and the signatures, but when I confronted the gallery owner, I was told they just did not have the money to pay me. I took the rest of my work and left. I had a lawyer write a letter. It got me no where. That was a hard one to recover from. But not all galleries are like this. You just need to find ones that you can trust that have good reputations. I have not lost hope about this."

Scott is not just waiting around in the meantime. He follows his bliss and stays curious until he finds the pot of gold at the end of the rainbow.

"I've just received a grant to work on a book project that is near and dear to my heart. The book's working title is '20 Artists of Worcester'. My goal is to photograph twenty of the most talented, creative, and established artists of the Central New England area. Mostly in their work spaces and studios. My goal is to have the book complete and a show of the pieces finished by the end of the year 2008.

"... I've found that meeting and networking with these artists, has given me such insight into what is going on in their lives. We discuss what issues they have to deal with in the art world. I also get to hear all the wonderful things they are working on and they share with me some of their accomplishments. When I see these people at openings or about the city, there are smiles and warm greetings. It's opened my eyes to a truly wonderful community of artists. I am loving this side effect!!"

Scott admits that he came late to understand the power of goals. Since taking action on 5 - 7 goals and monitoring progress daily, Scott's business has been better. That's the payoff.

"Get organized and have goals. Without goals, what are you working for? I find having weekly, monthly, 6 month and yearly goals helps me get my work done when I need to and keeps me on track. If something doesn't fit into my goals, then I know that I should put it aside for another time or create anew goal to fit it in. Goals can change, but it's important to create them and do the necessary behavior to achieve them. Understanding that there will be setback and addressing the setbacks when they happen. Then move on. Move forward and create new work."

Scott's many sources of guidance include Artist Career Training's audio recordings and art marketing teleclasses.

"Have a support system, a place you can go for inspiration, answers, and encouragement. The A.C.T. community is just that place. I don't always know what I am doing or how to do something the right way - so it's an important resource I am very grateful to have at my fingertips. For example, I would not have ever thought to build my contact database the way Aletta recommends, but it's been a very valuable resource for me. I also read about Lee Silber on the ACT website and bought his book. It's packed with things I needed to hear. The amount of valuable information at Artist Career Training is astonishing. You may not be able to get through it all at once. But is there when you need it."


Artist Career Training TeleClasses to Help You Build a Better Living From Your Art
 
Success

© "Ten Tips for Success as a Professional Artist":
Art Marketing Mentor Bruce K. Haley, Jr. describes the foundations of a successful art business. Find out what Artist Career Training members already know - how to market your art to get more exposure and sales.

Date & Time: Tuesday, April 8th, 2008
3:00 p.m. Pacific; 6:00 p.m. Eastern
Duration: 60 minutes
Location: Listen from the comfort of your studio by telephone conference call
Price: You pay us nothing! All you need is an hour, a good long distance plan and a land line.

"It's interesting because yesterday, while I was sitting out in the parking lot waiting for my daughter and her tai kwon do class, I finally had the time to sit down and start working on the chapter three booklet that we got. I was working on my statement about what I do...and it really started to flow nicely. I had visions of the sort of success another artist just experienced and I find this to be a lovely way to continue that wonderful feeling of accomplishment. Thank you indeed to ACT and to you for sharing this accomplishment."

Just excellent!
Christine Wasankari
"Paintings that represent the integrity and power of the natural world" www.wasankari.com


Save the date!
The Weekend of July 25th, 26th, and 27th, 2008 be part of an innovative Artist Career Training hands-on event in Boston, MA.

The Productive Artist:
Making a Living Making Art

A Hands-On Event sponsored by Artist Career Training
www.ArtistCareerTraining.com
and The New Art Center, Newtonville , MA (Boston area.)
www.newartcenter.org/contact/index.html

  • Boost your inspiration, ignite your creativity and multiply your results in making and marketing your art.
  • Immerse yourself in art business information and hands-on art exercises that will jump-start your creative processes.
  • Practical advice and powerful learning design will help you make a better living making art while making a life.
  • Artists in all visual media and at any career stage will benefit from this event.

Artist Career Training Director, Aletta de Wal, (650-917-1225) and Sarah Kahn, L.I.C.S.W., (617)-969-2717 creativity consultant www.sarahkahncollage.com are your guides for this exciting weekend!


In the End:
 
StepsToSuccess

What help could you use?

If you are an emerging artist, A.C.T. One is the place to start.
If you already have an art business and want to pace yourself, we also have a 12 to 24-month pathway in the combination of A.C.T. 101: Starting Your Art Business and A.C.T. 201: Developing Your Art Business.
And if you are already established, we have a group of peers just for you in A.C.T. 301: Mastering Your Art Business.

We have classes, books and knowledgeable experts and generous artists waiting for you. What are you waiting for? A.C.T. now!

At Artist Career Training, we emphasize these 7 dynamic factors in the formula "Exposure = Success!"

  • Creating a signature body of work
  • Polishing a professional public persona
  • Managing a qualified mailing list
  • Photographing and documenting all work
  • Generating publicity for multiple events
  • Leveraging art business relationships
  • Marketing art in person and in all media

Don't let this practical information pass you by. You have nothing to lose, and everything to gain because this no-cost and low-cost art marketing wisdom works for professional artists. It will work for you. We guarantee it.

www.ArtistCareerTraining.com
www.ArtistCareerTrainingBlog.com
www.ArtBusinessLibrary.com


Aletta de Wal, M. Ed, Director & Artist Advisor,
Direct line: (650) 917-1225 Pacific time
www.ArtistCareerTraining.com
aletta@artistcareertraining.com

"We help you build a better living from your Art."

Artist Career Training is here to give you knowledge and support. We gather all the information you need to market your art and build your art career so that you can make money and get back to doing what you love - making more art.


Your ArtMatters! Subscription
 
Lee McVey

Thank you for reading ArtMatters!

"I just finished reading the latest issue and wanted to tell you I am very impressed with the way Art Matters has evolved. It's chock full with terrific information that we need to hear or be reminded of. Thanks so much for such a great job. I'm sure it requires a lot of work to produce it." ~ A.C.T. 301 Member, Lee McVey


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©April 2008 Aletta de Wal, Artist Career Training. All rights reserved. Supplemented by ArtMatters! Alerts and E-cards. Library of Congress ISSN# 1552-9428.

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Aletta de Wal, M. Ed
Director & Artist Advisor
"We help you build a better living from your art."

Artist Career Training operates as a virtual university, delivering expert art marketing advice and art business tools to prospering fine artists all over the world.

Phone: (650) 917-1225
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