ArtMatters! Vol. #91 February 2008
Artist Career Training helps you make a better living making art. www.artistcareertraining.com
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Words to Act on!
Put Your Heart in Your Art Career
 

"Few people know that they have the power to bless life. We bless the life in each other far more than we realize. Many simple, ordinary things that we do can affect those around us in profound ways: the unexpected phone call, the brief touch, the willingness to listen generously, the warm smile or wink. We can even bless total strangers and be blessed by them."
Rachel Naomi Remen, M.D.

She was a vision in pink, dressed in full regalia in a day and age when denim jeans are high fashion. Not this "grande dame"! The uplifted wings on her coiffed hair and the diamond encrusted oversized Jackie Kennedy sunglasses perfectly matched her Sunday suit and frilled shirt. She had obviously taken great care to present herself well for her day in town.

Poised on the sidewalk behind her quad-walker, she kept looking left and right as each car came to the four-way stop. Some drivers hesitated and tried to catch her eye, but when they saw that she did not step from the curb, they moved on. She seemed to be indecisive, and that makes people nervous. At this rate she would still be there when the sun went down!

I resolved to get this lady to the other side. When it was safe to do so, I walked into the intersection and stopped halfway. I made eye contact with each driver and then beckoned her to cross. She shook her head and said, "No. I will take too long and the cars will get angry. They are busy people, and I don't want to hold them up."

I reassured her that, since I was the one standing in the middle of the intersection, they could be mad at me, and she could take her time. I would wait until she reached me and stay until she had all 6 feet on the other side. She beamed and gracefully made her way. As she came along side, she stopped and reached over to take my hand and thank me. I told her it was my pleasure and wished her a good day. Truth is, it made mine to see her relief.

So what has this story got to do with making a living making art?

As this all happened in a few minutes, another parallel thought process was going on. I realized that many of the artists I work with are like this woman. These artists have a lot going for them, and they are ready to move ahead in their careers. But some look at what they think it will take, and it dismays them. They can see where they want to be, but they don't know how to get there. Or they see how much work it will take, and they are not sure if they can handle it. Or they have come to believe that other people, like galleries or collectors, are busier and therefore more important or not interested in the artist or their work.

So that means that the starting point is all of your assumptions about what you think works or does not work in relation to what you want to do.

To cross the street, you have to move - your legs or your assistive devices - but you can't go from here to there without action.


Artist Career Training TeleClasses to Help You Make a Better Living Making Art
 

© "Ten Tips for Success as a Professional Artist":
Art Marketing Mentor Bruce K. Haley, Jr. describes the foundations of a successful art business. Discover the ways A.C.T. members and graduates are using these tips to build their success.

Date & Time: Wednesday, February 8th, 2008 at 3:00 p.m. Pacific; 6:00 p.m. Eastern
Duration: 60 mins.
Location: Listen from the comfort of your studio by Telephone Conference Call
Price: You pay us nothing! All you need is an hour, a good long distance plan and a land line.

Find out what Artist Career Training members already know - how to market your art to get more exposure and sales.

Hi Aletta,

Thank you for your presentation at the smARTIST teleconference. As you said at the end of your presentation, to work on all the aspects of art business within a week helps you to refocus. For me at least it does. I will go back to the ACT 101 program with a renewed eye, and a re-centered mind.

Best,
Fabienne Bismuth

www.sculpturebyfab.com
Sculpturebyfab


Money Matters!: Becoming a Self-Supporting Artist with Pat Fiorello & Aletta de Wal

When: Three Mondays at 4:00 p.m. Pacific Time: 2/11/2008, 3/3 and 3/24/2008

Ready or not, tax time is coming!

Read more...
Register now for $129.00


In the End: Every great person has people who helped them.
 

It's such a shame that some artists stay on the sidelines simply for lack of knowledge when it's available in books, web sites and TeleClasses. That's the easy part to fix. You do have to supply the motivation. And, like the vision in pink, sometimes you need a hand getting from A to B.

Put your heart in your art career, not in your throat. Every great person has people who helped them. Who do you have and what help could you use?

The good news is that you don't have to leave your studio to get what you need.

And if you want to add business acumen to your talents, self-motivation and resources, there is no limit to what you can do.

If you are an emerging artist, A.C.T. One is the place to start.
If you already have an art business and want to pace yourself, we also have a 12 to 24-month pathway in the combination of A.C.T. 101: Starting Your Art Business and A.C.T. 201: Developing Your Art Business.
And if you are already established, we have a group of peers just for you in A.C.T. 301: Mastering Your Art Business.

"It's interesting because yesterday, while I was sitting out in the parking lot waiting for my daughter and her tai kwon do class, I finally had the time to sit down and start working on the chapter three booklet that we got. I was working on my statement about what I do...and it really started to flow nicely. I had visions of the sort of success another artist just experienced and I find this to be a lovely way to continue that wonderful feeling of accomplishment. Thank you indeed to ACT and to you for sharing this accomplishment."

Just excellent!

Christine Wasankari
"Paintings that represent the integrity and power of the natural world" http://www.wasankari.com

We have classes, books and knowledgeable experts and generous artists waiting for you. What are you waiting for? A.C.T. now!

At Artist Career Training, we emphasize these 7 dynamic factors in the formula "Exposure = Success!"

  • Creating a signature body of work
  • Polishing a professional public persona
  • Managing a qualified mailing list
  • Photographing and documenting all work
  • Generating publicity for multiple events
  • Leveraging art business relationships
  • Marketing art in person and in all media

Don't let this practical information pass you by. You have nothing to lose, and everything to gain because this no-cost and low-cost art marketing wisdom works for professional artists. It will work for you. We guarantee it.

Register now: www.artistcareertraining.com/actprogramdetail.asp


Aletta de Wal, M. Ed, Director & Artist Advisor,
Direct line: (650) 917-1225 Pacific time
www.ArtistCareerTraining.com
aletta@artistcareertraining.com

"We help you build a better living from your Art."

Artist Career Training is here to give you knowledge and support. We gather all the information you need to market your art and build your art career so that you can make money and get back to doing what you love - making more art.


Your ArtMatters! Subscription
 

Thank you for reading ArtMatters!

"I just finished reading the latest issue and wanted to tell you I am very impressed with the way Art Matters has evolved. It's chock full with terrific information that we need to hear or be reminded of. Thanks so much for such a great job. I'm sure it requires a lot of work to produce it." ~ A.C.T. 301 Member, Lee McVey


View ArtMatters! on line: www.artistcareertraining.com/newsletter.asp
ArtMatters! #89-90 December-January 2008 Library of Congress ISSN#1552-9428. "Slow Down and Feed Your Spirit"

Writer and philosopher, Johann von Goethe (1749-1832) said that there were nine requisites for contented living. In the December issue I invited you to reflect on the first five:

  1. Health enough to make work a pleasure.
  2. Wealth enough to support your needs.
  3. Strength to battle with difficulties and overcome them.
  4. Grace enough to confess your sins and forsake them.
  5. Patience enough to toil until some good is accomplished.

    Now, here are the other four:

  6. Charity enough to see some good in your neighbor.
  7. Love enough to move you to be useful and helpful to others.
  8. Faith enough to make real the things of God.
  9. Hope enough to remove all anxious fears of the future.


©February 2008 Aletta de Wal, Artist Career Training. All rights reserved. Supplemented by ArtMatters! Alerts and E-cards. Library of Congress ISSN# 1552-9428.

Contact Aletta de Wal aletta@artistcareertraining.com if you would like a monthly column or workshop on the business of marketing art for your educational website or arts organization.

We appreciate it when you tell your friends about Artist Career Training. We encourage forwarding this newsletter in whole. Copying this publication without expressed written permission of the publisher is against the law (and highly unprofessional!) We encourage you forward this entire © A.C.T. newsletter along with your recommendation and this link: www.artistcareertraining.com/newsletter.asp.



Aletta de Wal, M. Ed
Director & Artist Advisor
"We help you build a better living from your art."

Artist Career Training operates as a virtual university, delivering expert art marketing advice and art business tools to prospering fine artists all over the world.

Phone: (650) 917-1225
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