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Please visit it, click "like" and also share the page with your contacts. This provides us an easy way to update you and share important news in the property management industry. |
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Enjoy your Independence Day weekend and stay safe!!
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2011 CONVENTION & LUAU
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Sept. 16th Jacksonville Marriott 4670 Salisbury Road
Class (subject/time TBA)
12:30pm-3pm
Tradeshow: 3pm- 7pm Luau: 5pm-7pm Our event of the year will be a valuable opportunity for networking, learning, and having a great time! Tickets are available for just the luau. See details at registration link. REGISTER NOW |
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GOLD SPONSOR
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Did you know?
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NARPM logos are available at this link. These are just the national logos. For chapter specific logos, look within your member portal (you must sign into the NARPM site). You can also find the logo usage guidelines on the site.
If you are new to property management, you may want to look through the online courses available to everyone.
The courses are discounted for members.
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QUICK LINKS
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If you are a LinkedIn user, be sure to join the group: Northeast Florida Property Managers Roundtable so you can discuss relevant topics and swap helpful info easily. If you are not a LinkedIn user, simply create a profile and then you can log-in and search for group to join.
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| NEFARPM Newsletter | JUNE 2011
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Learn More, Earn More in 2011!!
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Effective Communication: Less Really is More!
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At our June 16th meeting, Suzanne Tomlinson of Kingsley Communications shared basic business communication information that focused on a few principles. She recommended that you have a plan prior to jumping into any communication or marketing campaign (even if it's just setting up a Facebook page for your business). When it comes to your writing-- whether it is a status update, a tweet, an email, or website content-- be concise, correct and consistent. You received a few tips in the last email...here are more hints, interesting figures and a video.
Decluttering...
So how can you be concise when you have so many important things to say, even in an attempt at a "brief" email? Cut the word clutter! Click here to open a handy cheat sheet! Print it and keep it accessible on your desk.
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Social Media Revolution
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Property managers & social media
First, you need to consider your tenants, owners and how they prefer to communicate. If you have a targeted demographic for potential tenants or potential owners, the same applies...you will need to discover how they primarily communicate. Next you need to identify what you want to accomplish. One of the last steps is actually implementing and posting info. Examples of property management objectives for social media:
×Gain new tenants
×Engage existing tenants and/or owners
×Promote company's image
×Damage control
×Acquire new properties to manage
×Inform tenants and/or owners
×Increase website traffic
×Strengthen relationships
×Increase referrals from real estate agents
What about websites? Even with so many social media sites, you must ensure your website is professional, fresh and modern. You want everything to point back to your website, which should be clean and updated. A few website tips from the presentation:
- Keep the design simple & easy to navigate
- Have a purpose/portal for each audience
- Provide information/resources for your visitors
- Hire a professional designer if your time/skills are limited
One of the most important tips, especially if you plan to use an email marketing program such as ConstantContact, is to ensure you have a permission-based email list for any marketing efforts and comply with the CAN-SPAM Act.
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Thank you to everyone who came out Friday night and made Hotdogs for HabiJax a success!
  L to R: Tripp Williams, Tiea Vincent, Jack McSwain, Arabelle Tillett Bottom L to R: Nancy Maggiore, Mo Hotchkiss, Leigh Gardner 
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The event was coordinated by NARPM of NE Florida, NEFAR, NEFBA, NEFMLS, SMC & WCR and proceeds benefitted HabiJax (Habitat for Humanity Jacksonville). We had plenty of good food and great company!
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| Big Boy's Tips | |
If you have hot air in a house, you could end up in hot water...
Or at least have a very unhappy, sweaty tenant. Take necessary steps to keep units running cool. They will be put to the test this summer!
First, make sure these three main steps are completed:
1. Clean the outdoor condensing units with a garden hose make sure that the AC is turned completely OFF when you do this. A clean condensing unit helps for good airflow.
2. Clean your filter monthly. A dirty filter not only impedes efficiency it can break your central air conditioner.
3. Check the batteries on your digital thermostat. If the thermostat is mercury based, make sure that it is mounted straight on the wall.
Next, become familiar with the A/C warranty. What should include? Read about warranty info here. Since the EPA reports that almost half of all central A/C units aren't installed properly, the document also includes 7 common installation mistakes.
Steve Weatherington is the NEFARPM Affiliate Co-Chair and Director of Customer Relations Northport Heating & Air Conditioning. Thank you, Steve, for sharing your knowledge each month!
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