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Corporate Media Training
We offer media training for individuals and groups at public workshops and private training online or at your office or ours
Read more about our media training in Alberta...
Client Profile
Every April for the past four years, I have helped prepare the TEC Edmonton Venture Prize finalists their media interviews.
Read more about the Awards.
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Social Media Training
We offer social media training for individuals and nonprofit organizations large and small.
Read more about our social media training in Alberta...
Client Profile
Carrie Anton, a contracted our services to help her set up the Facebook page and develop a marketing strategy for Sight Night, a unique running event set for September 29. |
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Do-It-Yourself ePublishing
Thinking of publishing or redeveloping your website, publishing a company blog or creating an email newsletter program this year? Want to learn to do it yourself? Need some support for your efforts? Call 780-695-5675 to find out more how we can help you on your way.
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Client Profile
Timeless Aftermath is getting ready to launch their newest production: Dirty Diana -- A Tribute to Michael Jackson. They will be announcing an audtion for vocalists and dancers in early May. Watch for more details to be announced in our next issue.
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Subscriber Profile
Edmonton International Film Festival
The festival is updating it's media list and gearing up for this year's festival to be held September 28 to October 6. Submission deadline is
May 30, 2012.
www.edmontonfilmfest.com
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Pitch Your Story to the Media
Wednesday
$175 until May 4,
$195 thereafter
or call 780-695-5675 to ask questions and register over the phone.
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Alberta Media News
 Digital Alberta engaged in one of the industry's most exciting discussions at the State of the Digital Publishing Industry on March 28, 2012 with notable panelists, Guy Huntingford, CEO and Publisher of the Calgary Herald and others.
See more Aberta media news... |
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Alberta Media Events
 If you're a PR professional, journalist or someone who writes, edits or produces a newsletter for your organization, you'll want to check out Karen Unland's the Ps and Qs of CP Style Workshop for the MacEwan Writing Works program on May 5 in Edmonton. See more Alberta media events... |
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Alberta Media Moves
 Russell James is back at the Bounce in Edmonton and Newcap is on a hiring binge. They are seeking a Weekend News Anchor / Reporter for Newcap Television in Lloydminster, and new marketing team members in Northeast Alberta and Red Deer. Read more Alberta media moves |
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Alberta Media Awards
 The Edmonton Journal recently collected a number of awards: Sheila Pratt for breaking news coverage of last May's devastating wildfire in Slave Lake; also science writer, Ed Struzik, eduacation reporter, Andrea Sands and photographer Larry Wong.
See more Alberta media awards... |
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Alberta Media Personality: Nick Lees, The Journal
 Nick Lees is a journalist, an adventurer, and a philanthropist, whose insightful writing has been a cornerstone of the Edmonton Journal for decades. In his new column, "Man of a Certain Age," he tells it like it is-after two hip replacements. Read more about Nick Lees |
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Alberta TV Spotlight: CTV Community Calender
 Both CTV Calgary and CTV Edmonton have an online Community Calendar to which they invite nonprofit and community organizations in Edmonton and Calgary and the surrounding areas to submit events. From submissions they select the on-air items.
Read more about CTV's Community Calendar |
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Alberta Magazine Spotlight: Alberta Bits
 Alberta Bits is the Voice of Equine Alberta and a membership-based magazine of the Alberta Equestrian Federation (AEF). The magazine, published since 2009, is provided free of charge to their 13,000 members and published quarterly.
Read more about Alberta Bits
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Alberta Radio Station Spotlight: CHNB The Bounce
 Edmonton's CHBN, branded as The Bounce, is a contemporary hit radio station owned by Rogers. Sister stations in Edmonton include CHDI, branded as the Sonic, featuring a modern rock format, and CKER, branded as World FM. Read more about the Bounce |
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Alberta Newspaper Spotlight: Ft McMurray CONNECT
 The Fort McMurray Connect is a locally owned and operated weekly newspaper that brings a distinctive voice to the Wood Buffalo area. It is one of Alberta's largest circulated weekly newspapers with 21,626 issues in 65 locations in Fort McMurray and area. Read more about Ft McMurray CONNECT
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Alberta Blog Spotlight: CalgaryFashion.ca
 CalgaryFashion.ca combines traditional journalistic practices with new media principles and concepts, CalgaryFashion.ca promises to deliver the best in fashion and lifestyle news to Calgarians with a flair for fashion.
Read more about CalgaryFashion.ca
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Alberta Film Spotlight: "One Problem"
 In the summer of 2009, Calgary film-maker and a medical engineer loaded an RV full of men's underwear to be delivered to homeless shelters across Canada. Eleven days and 10 cities later, they had delivered more than 25,000 pairs.
Read more about "One Problem" |
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Alberta Book Spotlight: "Empire of the Beetle"
 Chosen as a Globe & Mail 100 best book of the year in 2011 and published in partnership with the David Suzuki Foundation. Calgary-based journalist, Andrew Nikiforuk's Empire of the Beetle: How Human Folly & a Tiny Bug are Killing North America's Great Forests.
Read more about "Empire of the Beetle" |
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Alberta Website Spotlight: AMIA.ca
 The AMIA.ca website is fresh, clean and inviting, it includes an very well presented online directory of musicians, recording studios, venues, sound and publicity services and related businesses in Alberta. The directory is fully searchable by various criteria. Read more about the AMIA.ca website |
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Media Q & As
 This month's Media Q & A is based on the question I get asked the most in media training sessions: "How do I know what questions the reporter will ask me?" What do I do if they ask me something I don't know or would rather not say?"
The answer is that there are two ways to help yourself before the interview. First, if the reporter is calling you for a story they are working on and that is not related to a media release you just sent them, ask them these questions BEFORE agreeing to an interview:
- What is the story about?
- Who else will you be interviewing?
- How much of my time do you need?
- Where will the interview be held?
- And, if it's to be a radio or tv interview, will it be live or taped?
Once you know the answer to these questions you can decide if the interview will be beneficial to your organization and your members, donors or volunteers. If you decide the interview is a good idea and you have the time, agree to the interview. Then,the second thing to do to help yourself is prepare your key messages on the story topic. Don't focus on the reporter's questions. Focus on determining what are the three most important things you could say on the topic of their story. If during the interview the reporter asks you a question that you don't know the answer to, that's perfectly okay. Just say you don't know and, if they wish you could find it out for them after the interview, and move to one of your already prepared key message points on the topic. On the other hand, if you do know the answer to the reporter's question and you would rather not say, DO NOT say I don't know. Instead, bridge from their question to one of your key messages. That's the tricky part and the part that I help participants build skills to handle during my media training workshops. There's one coming up in a couple of weeks. Read more about the " Pitch Your Story to the Media Workshop" in St Albert on May 16, 2012 from 1:30 to 3:30pm. Limited to four participants. On camera sessions. There are two seats left.
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From the Editor
I hope that you find mediamag ezine informative, timely and practical. You're receiving it because you've taken a workshop, purchased a subscription or contracted epublishing, media relations or social media services and/or share my interests in media, culture and communications in Alberta.
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Publisher, Editor, Media Trainer & Social Media Strategist
Marilyn Jones
LinkedIn Profile
ph: 780-695-5675
marilyn@mediamag.ca Delivering media + marketing + epublishing + social media training + communications in Alberta
www.mediamag.ca | www.mediainalberta.ca
RiverCity Productions |
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Questions and/or Free Phone Consultation?
 If you have questions about this newsletter, our services or prefer to register for a workshop over the phone, please call 780-695-5675. We offer free 30 minute over the phone consultations on your upcoming media relations, social media or epublishing project.
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