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FEATURE ARTICLE:
Journlism Schools in Alberta
Alberta'sjournalism schools offer nonprofit community organizations oustanding opportunities to promote their messages and missions. Read more... |
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Alberta Media Training
We offer media relations and social media training; crisis communications; news conferences; story planning, marketing and follow up; social media campaign consulting and on-camera media interview preparation and training for individuals or for executive teams large and small.
Read more about our media training in Alberta...
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Subscriber Profile
 | | Hope House Edmonton |
The Hope Foundation of Alberta was established as a charitable non-profit organization in May, 1992. This joined the strengths of the University of Alberta and the community in an effort to understand and enhance hope in individuals, families and institutions through practical and scholarly activities. The Foundation leased an old home in the Garneau area from the University of Alberta and is still housed there today.
Hope Foundation |
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Client Profile
 | | Len Bracko, Councillor, City of St Albert |
Len contracted our services to rebuild his website a couple of years ago in his re-election bid as councillor for the City of St. Albert. He has contracted our services again to rebuild a new website using Wordpress. He wants to be able to update the website himself, post comments on a blog, and integrate social media tools and technologies such as Twitter, LinkedIn and the like. The new website will launch at the end of October. |
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Upcoming Media Training Workshops |
Strategic Social Media Communications
in St Albert

How to use the media to get your message out
for Non Profit Organizations Thursday, October 12
only two seats left
for Entrpreneurs & Citizen Journalists Saturday, October 15 only five seats left
10:00 to 4:00pm
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The Strategic Social Media Communications Workshops take place at and are Sponsored By 
The St. Albert Youth Community Centre offers barrier free access to programs and activities focused on building assets and skills in youth and support networks for their families. Their new website will launch on November 24 with the relaunch of the Centre following extensive renovations.
Visit their current website
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Blog Your News Releases
How to publish your online newsroom with a blog
Wednesday, November 16 10:00 to 4:00pm
$275 by October 30, $295 thereafter
See more and register
Register two or more participants and save $100 per person.
Register online or register over the phone by calling 780-695-5675 |
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Alberta Media News
 CTV has moved the launch of CTV Morning Live their new morning show in Edmonton and Calgary to October 24. Blackgold Broadcasting has applied for a new FM station in Leduc and CKUA launches its fall fundraising campaign. Read more Alberta media news |
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Alberta Media Events
 Strategic Social Media Communications Workshop in St Albert on Saturday, October 15 from 10 to 4pm, Learn to Blog Your News in Edmonton on November 16, Self Publish Your Book in Edmonton on November 19 See more Alberta media events |
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Alberta Media Moves
 Ara Adonian from UP! Calgary takes over PM Drive on Edmonton's Bounce this November. Speculation has it Bounce afternoon disc jockey Jake Ryan is off to Virgin in Calgary. No word on where Tara, Ara's former co-host is headed. |
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Alberta Media Awards
 The Billington Awards hosted by the Alberta Media Producers Association pays tribute to Shaun Johnston aka Jack of CBC TV's Heartland series in Calgary on November 5; Alberta Tourism to present the Alto Awards on Oct 24 See more Alberta media awards |
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Alberta Media Personality Profile: Walter Schwabe
 Edmonton born, raised and educated Walter Schwabe is Alberta's answer to Mitch Joel, my number one ranked social media go-to person in Canada who in turn is the answer to Seth Godin, my number one go-to person in the US. Read more about Walter Schwabe |
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Alberta Television Profile: Fused Logic's Social TV
SocialTV is the brainchild of Walter Schwabe. What is social tv you ask? Wikipedia describes it as "a general term for technology that supports communication and social interaction in the context of watching television or to TV content. Read more about Walter Schwabe's SocialTV
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Alberta Magazine Profile: SOS Children's Safety
The Edmonton-based SOS Children's Safety Magazine is recognized as a viable resource for preventative educational material in Canada. The publication was founded in 2002 and has grown substantially over the last nine years.
Read more about SOS Children's Magazine |
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Alberta Radio Station Profile: Hot 107
 Launched in October 2009 by John Yerxa, son of Hal Yerxa, the founder of CFCW, Hot 107 FM (CJNW) is the only independently owned FM radio in Edmonton, outside of CKUA and CJSR. Read more about Hot 107 FM |
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Alberta Newspaper Profile: Drumheller Mail
 The Drumheller Mail celebrates its 100th birthday this year, founded the same year that the town's founder Colonel Samuel Drumheller, began coal mining operations, making it one of Alberta's oldest community newspapers. Read more about the Drumheller Mail |
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Alberta Blog Profile: Young and Free
Young & Free Alberta is powered by Servus Credit Union in "an ongoing effort to give the 17 to 25 crowd a voice, a head start and useful information." Servus launched Young & Free in 2010 and has served this audience well. Read more about Young & Free Alberta
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Alberta Film Profile: "Hell on Wheels" TV Series
On October 5, 2011, Nomadic Pictures wrapped Hell on Wheels, a new tv series shot for AMC in Calgary this October. Hell on Wheels tells the epic story of post-Civil War America, focusing on a Confederate soldier. Read more about Hell on Wheels |
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Alberta Book Profile: In the News from U of A Press
In the News: The Practice of Media Relations in Canada, 2nd edition by Wray Carney and published by the University of Alberta Press provides an introduction to media relations, grounded in both communications theory and hands-on experience. Read more about In the News |
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Alberta Podcast Profile: IABC State of Social Media
Some 1,300 communicators gathered in June 2011 for IABC's 2011 World Conference. This podcast discusses the need for every company to be their own media company. Listen to the discussion and follow along with SlideShare
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Alberta Website Profile: iStockphoto.com
 iStockphoto is a Calgary-based online, royalty free, international microstock photography, video and audio provider operating with the micropayment business model. Images typically cost between $.95 to $1.50 USD each. Read more about iStockphoto.com |
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Media Q & As
 When I get asked a question to which I don't know the answer in one of my workshops or find that the same question comes up a lot, I'm going to post the answer to my blog and feature the most popular question each month. I hope you find it helpful.
This month's Media Q & A is about how to convince skeptics that social media offers one of the best communication strategies ... Answer: People are generally skeptical of anything because they need to see more evidence before they change their beliefs, assumptions or habits. Change is challenging for everyone and more challenging for some, especially those footing the bill for your time and energy. The best way to convince skpetics about the value of social media or any other concept is to follow the seven step scientific method and show them the results.
The seven steps are:
- identify the question - what problem do you think social media can solve?
- make a hypothesis - what is the question you think social media tools and technologies can answer?
- create an experiment - what social media tools and technologies are likely best for you experiment with?
- preform an experiment
- analyze the data
- review the experiment
- make a conclusion
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2011 Feature Story Archives & Upcoming
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Letter from the Editor
 | | Marilyn Jones |
I hope that you find mediamag ezine informative, timely and practical. You're receiving it because you've taken a workshop, purchased a subscription or contracted epublishing, media relations or social media services and/or obviously share my interests in media and communications in Alberta.
See the rest of my letter from the editor for October 2011
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Please take the time to update your profile with the city in which you live. That way, I can make sure I don't send you things that only take place in Edmonton or vice versa. You can easily update your profile by selecting the "Update My Profile" in the link in the footer of this newsletter. Thank you!
Everyone who updates their profile before October 31, 2011 will be entered into a draw for a free workhop of their choice between now and November 2012. The draw will take place on November 1 and the winner's name will be announced on the mediamag blog on November 2, 2011. See the workshop schedule for 2011/2012.
If you have questions about my services or prefer to register for a workshop over the phone, please call 780-695-5675. I offer 15 minute consultations on your project without charge. This chat will help you determine if I can help you deliver your messages to the media, the social media networks and the communities you wish to serve. |
Publisher & Editor

Marilyn Jones LinkedIn Profile ph: 780-695-5675 marilyn@mediamag.ca Delivering media + marketing + epublishing + social media training + communications in Alberta www.mediamag.ca | www.mediainalberta.ca RiverCity Productions |
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