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media news 
CTV is now transmitting over-the-air in High Definition in Calgary, Vancouver and Toronto.
Rogers Media's CityNews has just launched an interactive alternative to online weather reports on CityNews.ca.
A study that looks at buzz generated by the online content of some of Canada's top media outlets shows CBC.ca and GlobeandMail.com leading the pack.
Metronews.ca and journalmetro.com have just relaunched with a new look boasting easier-to-read and easier-to-navigate features - and a roundup of new ad opps.
TechSoup Global announces that beginning on January 30, 2009, service for Canadian organizations will be managed through their new in-country partner, the Centre for Social Innovation (CSI) in Toronto, under the name TechSoup Canada. |
media events 
March 2 from 7 to 9pm, Edmonton
CPRS - EdmontonProfessional Development Luncheon
Banff's Mayor John Stutz on Communication Planning
How Does Social Media Impact You?
Officers Mess, Fort Calgary, February 18 from 11:00am
Hosted by the University of Alberta Society for Creative Filmmaking, the annual showcase will present screenings of winning films from high school and post secondary students in Alberta.
March 20 & 21, Metro Cinema, Edmonton
Submission deadline: Februay 23
April 30 & May 1, Edmonton
Stepping into the Future: Personal & Career Strategic Planning
February 10, 7 to 8am
Key Communicators Luncheon
March 10,11:30 to 1:00pm
 Note: if you have an item you would like us to include here please send to ezine@mediamag.ca before the end of the month before your event. |
media training 
Magnetic Media Plans Workshop
Operating without a media plan is akin to taking a road trip without a map. While you may eventually get there, it is also just as likely you will get lost. A media plan outlines a focused strategy on how the editorial support of the media will help your organization achieve its key initiatives. It clarifies the challenges you face as well as the opportunities. The research involved in creating a media plan improves your effectiveness and efficiencies, clarifies your target market, and helps insure you won't end up wasting your valuable time and organizational resources.
Edmonton | Wednesday, February 11 | 10 to 1pm
Calgary | Thursday, February 12 | 1 to 4pm
Register via PayPal by selecting the button below to save $45.
Other upcoming workshops:
Pitch Your Story to the MediaEdmonton | Wednesday Feb 18 | 10 to 1pm
Calgary | Thursday | February 19 | 1 to 4pm
 Amazing Media ReleasesEdmonton | Wednesday | Feb 25 | 10 to 1pm
Calgary | Thursday | Feb 26 | 1 to 4pm
 Social Media RelationsEdmonton | Wednesday | March 4 | 10 to 1pm
Calgary | Thursday | March 5 | 1 to 4pm
 Social Media News ReleasesEdmonton | Wednesday | March 11 | 10 to 1pm
Calgary | Thursday | March 12 | 1 to 4pm 
Optimize Your News Releases
Edmonton | Wednesday | March 18 | 10 to 1pm
Calgary | Thursday | March 19 | 1 to 4pm 
Build an Online Newsroom
Edmonton | Wednesday | March 25 | 10 to 1pm
Calgary | Friday| March 27 | 1 to 4pm
See three ways to save on registration fees |
media jobs 
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media awards 
The Annual ACE Awards Banquet
Edmonton's annual advertising awards show, Saturday, February 28 Check out the contest entries that will decorate the second floor of Manulife Place from Monday, February 23 to Friday, February 27.
Mayor Stephen Mandel and the Professional Arts Coalition of Edmonton (PACE) to host the 22nd Annual Mayor's Celebration of the Arts on Monday April 6th, 2009 at the Winspear Centre for Music. The Mayor's Celebration of the Arts is an annual event of performances and awards designed to showcase Edmonton's arts community and to acknowledge and celebrate the vital partnerships between business and the arts. Everyone is invited! Nominations close February 17. Download nomination form.
Entry deadline, March 20, 2009,
Edmonton filmmaker Ava Karvonen won the Japan Prize, one of the world's most prestigious educational media awards. Anash Interactive is a stand-alone website and companion to the children's animated television series, Anash and the Legacy of the Sun Rock. To check out this award winning project go to: www.anashinteractive.com. |
video of interest 
Want to build your own website or create your own online social network for free? Ning is a platform that makes this possible. check out www.ning.comand then review the video that explains how the site works. You'll be amazed what you can do with a little bit of time, no online publishing experience and for free. A perfect communication tool for nonprofit community organizations on a tight budget. Build a ning site for your organization or any of your events.
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podcast of interest
An audio podcast on why nonprofit press releases are usually really awful and the easy things you can do to make yours great.
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book of interest
Canada's Stongehenge by Gordon Freeman challenges conventional wisdom on Canada's prehistory by claiming an archeological site in southern Alberta is really a vast, open-air sun temple with a precise 5,000-year-old calendar predating England's Stonehenge and Egypt's pyramids. Published by Fitzhenry and available at Audreys and other fine bookstores. For more on the book...
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magazine of interest 
Celebrating real women making life work--balancing family, relationships, career, community and self. No models, no celebrity gossip--just real women on the run! Published out of Lacombe by
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site of interest
Troy Media is an online, issue-driven news site published out of Calgary by former journalists. According to their website, their "content is often used by the media to "prime the idea pump," raising awareness of issues and topics that may still be below the radar, but are important to all Canadians. You can check it out here... |
webinar series 
For those of you who registered for the first ever webinar we offered on Wednesday, "How to Create a Great NonProfit Elevator Pitch", thank you. There were a few little glitches that prevented some of you from participating. Sorry. I will be sending everyone who registered -- all 58 of you! -- the slides and the audio recording from the webinar in the next few days. It is likely that there will be a few more glitches as we roll out our new webinar series. I've discovered that taking a webinar and giving a webinar are two entirely different things. I appreciate your patience. Coming up next in the webinar series: Online Marketing Basics: from eMail to Social Media. Wednesday, February 11, 2009 from 10:00 to noon. This webinar is also offered for free as part of our open house at the Business Link but you need to attend in person to participate, this webinar only. All other webinars after February 11 will be offered online, in the comfort of your own office and cost $45. Webinars are limited to 15 participants until Fall 2009 -- so we can continue to work out the glitches. There is plenty of space and time for questions and discussions. We'll be sending out the Spring 2009 Webinar Schedule in the next two weeks. We hope you'll join us online now and then. |
who's new? 
I am pleased to announce that Adam Snider, aka River City Writer, has agreed to contribute his fine writing talents to www.mediamag.ca. Starting on February 11, with the launch of our Winter Spring 2009 Media Training Workshop Series, Adam will begin blogging about all things related to corporate and social media in Alberta. He is a freelance copywriter and web marketer with nearly 10 years of experience writing copy for the web and 5 years as a professional copywriter and search engine marketer. You can read more about Adam on his blog. Welcome Adam! | |
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FEATURE ARTICLE
Optimizing Your Media Releases for the Web or 10 Steps to Being Found on Search Engines
Your placement on search engines like Google or Yahoo Search is important. At a minimum, it should be easy for your current constituents to find your site using your organization's name. Showing up on the first page of search results for key terms - for instance, something like "Calgary women's shelter," if that describes your organization - can also make a huge difference in your site traffic, not to mention in potential donors, volunteers, and clients' ability to find and connect with you. Read more... |
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