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QR codes dot the marketing landscape
Little boxes of black and white dots are landing everywhere like high-tech snowflakes. QR codes, or two-dimensional bar codes, are the newest wave in American marketing campaigns. They offer a quick and easy way for your potential customer to upload your company's contact information to their smart phone. Imagine you own a painting company. Your potential customer is walking her dog through the neighborhood of a home you're painting. She sees your business's lawn sign, and, lo and behold, there's a QR code on the sign! She whips 
out her smart phone and uses a scanning application on her phone to snap an image of your code, storing your company's information for the time when she's ready to call for a quote. Though QR codes are cutting-edge technology in the U.S., they've been a common sight on the Japanese marketing scene for the past decade. Denso Wave, a Toyota subsidiary, originally created the bar code to track vehicle parts through the manufacturing process. Because the code's design allows its contents to be uploaded at high speed, it's the perfect technology for smart-phone usage. According to a one study, 14 million mobile-phone users scanned a QR code or barcode in the month of June 2011. The majority of the users (60.9%) were men between the age of 18-34 and have an income of $100,000 or more. (QR code article) To create a free, open-source QR code, go to QR.Kaywa. You can use a QR code to promote your business on: - The front or back of your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging.
- Convention and event name tags.
- Restaurant menus.
- Event ticket stubs.
- Point-of-sale receipts.
Let us help you promote your business by putting your QR code on all of your large-format signs, banners, and vehicle graphics. Wishing you a profitable and successful fall! Best, Carolyn Miye 
Sources:
Wikipedia
Social Media Examiner
Internet Retailing |
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Wrapping up the season
First, summer doesn't want to show its sunny face here in Portland. Then, just after we finally break the 90-degree mark, we have to pull out the sweaters once again. Our roller coaster weather is warning us that fall isn't too far down the road. In preparation for the changing season, we offer up a couple of fun seasonal wrap-ups.
Our production manager, Nick, designed this attractive vehicle wrap for J & F Tree Service. Vibrant fall maple leaves draw attention to the car and graphically describe the service J & F offers.
While a great wrap is creative and attractive, it should also be a "vehicle" for directing potential customers to the company's website. URL's, phone numbers and other pieces of information that take a little more time to absorb are best located on the back of a vehicle where viewers will see it while at a red light. J & F's tree-silhouette logo combined with Nick's maple-leaf design drives the tree service's message home brilliantly.
Click to see more Car Wraps
Alas, with fall come falling raindrops. For Raindrop Roofing NW, Nick took a simple logo and whimsical tagline and laid out a balanced and tasteful graphic for their fleet of trailers and trucks. The Raindrop Roofing message of "When you're tired of dealing with drips" will be a moving billboard in the Portland area, keeping the roofing company in front of thousands of prospective and existing customers every day. (Notice the QR code on the rear of the trailer.)
Click to see more Truck and Trailer Wraps
Did you know that a single wrap can generate between 30,000 to 70,000 impressions per day? For about $.70 per 1,000 impressions, there is virtually nothing that compares in cost-effective exposure! Call us today to know more about vehicle wraps.
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