Running the Show 
Announcers at professional sporting events often supplement their play-by-play coverage with advertisements from event sponsors.
These audio spots, in addition to video ads that air during timeouts and between games, take time to create and must run on a certain schedule to ensure sponsors get the exposure they pay for.
During the BB&T Atlanta Open tennis tournament this summer, it was College of Education graduate student Jimmy Vance's job to "run the show," as he puts it, working behind the scenes to help manage the tournament sponsorships.
"I was in charge of making sure we fulfilled our contract agreements, determining when mini commercials would run on the Jumbotron during the breaks and handling the technical side of things," he explained. "I also communicated with the PA announcer to make sure we had the right pronunciation for players."
To read more about Vance and his internship with U.S. Tennis Association (USTA) Southern, click here.
