BRI

BRI

April 28, 2010  _______________________________________________________

BRI
In This Issue
New! Specialty Shaped Business Cards
Gallery Wrap Sale
BRIdge Contest
Tip of the Week
Hot Landing Topics
BRI Quick Links
 
 
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We appreciate the opportunity to inform you of our ongoing launch of new products and services.  Please take a moment to look below at what is new this week at Black River Imaging.
 
Feel free to visit our website for more information about these and other products.  If you are new to Black River Imaging, don't forget to create a login to get started. 
 
http://www.blackriverimaging.com/specialty_press_cards.asp

Business cards are the most important element of your visual identity. They can be the first thing people see when they meet you. It can be the only thing they take away from that initial meeting so you want to make sure you leave an impact.

If you are looking for a new card and want something that will stand out then maybe Specialty Shaped Business Cards are the answer. We have five new shapes to set you apart from the crowd. Each card is available with printing on both sides.


You can order Specialty Shaped Business Cards in the Black River Imaging Software inside the Press Products Catalog. For more information please visit our website.


If you need to know the exact alignments for text placement we highly recommend downloading our Photoshop templates located on our website. You'll find them by clicking on The Learning Center link.

Gallery Wrap Sale
8 Weeks Left!


Gallery Wrap Sale

You'll find Gallery Wraps in the 'Fine Art Products' catalog.  Please visit our website for details and pricing.


 Contest Banner

The BRIdge Contest is a weekly chance to win

Black River Imaging products.


This week - Enter for a chance to win:

Free Photo Book

Photo books have become a popular item that's both affordable and beautiful. We offer two different page styles including both a Standard Page paper for a traditional bound-book feel and the Hinged Page paper for an affordable, lay-flat option.

You may design your own layout or use our pre-designed templates.  Our standard page paper is a 65lb cover weight while our hinged page paper is made from 110lb cover weight. Our hinged paper is now available in standard, art and pearl varieties.

This week's offer includes:
  • 1 Photo Book
  • 8.5 x 11 Vertical or Horizontal
  • Regular or Canvas Photo Cover
  • 20 standard sides/pages
  • $50.00 value
_________________________________________________________

We Congratulate Our Previous Winner:

Previous winner:
3 Sets of Accordion Memory Books
were won by
Jimmy Ho
of
Jimmy Ho Photography
in Gainesville, Florida.
www.jimmyhophotography.com

Click the website link above if you'd like to send Jimmy a notice of congratulations!
Jason


 

Light... Your Subject


While I know many of you shoot a particular genre of photography, like kids, sports, or weddings, it's easy to forget that ultimately your only real subject is light. If you can get light to work for you instead of working against the light you will be able to better capture those things that our client wants to see in our images like color, contrast, expressions, emotions, and interaction between people.   

 

"Without light you can't take a photo." I wise man I know once said this. While this all seem like an elementary subject to be writing to a bunch of photographers about, it's an easy thing to forget.  Each variable of your camera is dependent upon the other as they perform a balancing act around the master variable, which is light. These variables include aperture, shutter, ISO, and focal length. They are the basic tools that the camera has to offer us when building the images that we know our clients will love.  We rely on these tools to create effects like shallow, depth of field, silhouettes, and high key images. 

 

Yes, we must pay attention to our clients and build a report and relationship with them in order to make the interaction with them more comfortable, but let's not forget about the toughest client of all... light!  If you're an available light shooter then you may be subject to whether or not the right amount of light shows up to a shoot. You have to know how to prepare for this with reflectors and scrims. If you use flash then you must master the controls on your flash and completely understand how light modifiers and light ratios affect the way your image turns out. 

 

By better understanding light you can better visualize the images you want to capture long before you have your finger on the button. You can create that perfect image in your head with the confidence of knowing that you understand light well enough to get the shot you want. 

 

As you begin to understand the dance that light shares with your camera those creative images you desire to capture will come naturally. You begin to see the world as the camera sees it, with highlights and shadows that will play hide and seek with your camera's sensor. 

 

I know this is an over romanticized illustration of the simple effect of photons on light receptors but lets face it, photography is a beautiful thing. 

 

So, I thought I would include an assignment with today's article. Take a day to yourself and go shoot some photos for fun. You know... the way you used to shoot before someone agreed to pay you for your services. Go shoot those things that sparked your love for photography. For me it was nature. Maybe for you it was architecture, equestrians, or people on the street. While you're shooting pay attention to what the light is saying. It will teach you if you just listen and watch. Compare the highlights and shadows you are seeing with your eyes to the images you capture. Try and get the light to stream across your image or create a flare as you shoot into it.  Let light be your subject and you are sure to capture some amazing images!

 

I would love to see the images you capture on this assignment. Feel free to join me at the Landing. I'll start a thread with this assignment and hopefully we can share each other's experience shooting light as a subject.

 

Keep your finger on the button!

 

Jason   
What's Going On at the Landing Forum?
BR Landing

Here are some HOT THREADS going on at our professional photographers forum. Come join the FUN!!!
 
High School Senior Photography
Prom Video! This is amazing!

Wedding Photography
The future for photos?

You'll need to be logged in to view these threads. Black River Landing requires a user name that is separate from your BRI account. Click here to register for the Landing.
 
Black River Landing is open to all professional photographers so encourage any of your fellow photography friends to join in and learn and/or contribute to making us all better at our craft.

BRI