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See My Prints is our online sales service you can use to host, manage and sell your images.
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| Black River Landing
We encourage everyone to come join the fun at the Landing. This is our forum and hangout for several thousand of our professional clients. | |
We appreciate the opportunity to inform you of our ongoing launch of new products and services. Please take a moment to look below at what is new this week at Black River Imaging.
Feel free to visit our website for more information about these and other products. If you are new to Black River Imaging, don't forget to create a login to get started.
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12 NEW Cover Options!
Fabrics for Accordion Memory Books!
Accordion Memory Books just got better! Now there's a whole new array of fabrics to suit the personal taste of every client. Whether you're photographing seniors, babies, wedding or engagement sessions, Accordion Memory Books are a unique addition to any package.
These keepsake books are 2.5x3.5 and open to contain 10 wallet-size images. We press print the images on a durable synthetic paper that won't tear. Adding to the durability and uniqueness of the Accordion Memory Books is the hidden magnetic closure that keeps the book closed when not in use. Mothers and grandmothers will love carrying these in their purses for years and years.
You'll find these Accordion Memory Books located in our Black River Imaging software inside the Press Products catalog.
For more details please visit our website.
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"Houston...we have a problem!"
Communication
is a valuable tool and unfortunately we have discovered an issue with our
outgoing emails. Our emails are not
making it to the inbox of some popular email servers such as Yahoo, Hotmail,
Gmail, etc. We are working diligently to get this situation resolved and will
inform you at that time.
What to do?
If
you are expecting an email from Black River Imaging you can always log in to
our website and choose 'View Emails' to see any of the following that failed to make your inbox:
You
can also review whether an order has been posted to your account by choosing
the 'Check Order Status' option on our website.
All
CS correspondence emails should be sent as normal but expect to receive a phone call
until our outgoing email issue is resolved.
Please include a good working phone number for us to reach you.
Thanks
so much for your patience!
Black River Imaging Staff
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See you in Vegas!
We would like to congratulate all of our winners in the WPPI contest. We're looking forward to seeing many old and new friends in Vegas this year.
This year marks the 30th Anniversary of WPPI and we're honored to help them celebrate many years of success. If you're already planning on going then make sure to stop by and see us. Black River Imaging is the main sponsor for this year's Party by the Pool. There will be lots of entertainment, dancing, hors d'oeuvres and a cash bar. The event is scheduled for Monday, March 8th from 8:00 p.m. to 10:00 p.m. at the MGM Convention Center.
Black River Imaging has reserved poolside cabanas to meet and greet with our great clients and possibly have a few products on hand to touch and feel.
We hope to see you there. Please come early as the pool area only has room for the first 4,000 attendees.
WPPI 2010 CONVENTION AND TRADE SHOW
MGM GRAND CONFERENCE CENTER, LAS VEGAS, NEVADA
March 4th, 2010 - March 11th, 2010
TRADE SHOW DATES
March 8 - 10, 2010
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The BRIdge Contest is a weekly chance to win
Black River Imaging products.
This week - Enter for a chance to win:
3 Jewel Case Calendars
All you need to do to enter is just simply click on the banner above.
Jewel Case Calendars are our most unique calendar yet. These attract a lot of attention sitting on your desk, in your kitchen, or on any tabletop. We offer these calendars in the three sizes listed below. We have started you out with three stylish templates to choose from or you can drop in your own design. Jewel Case Calendars are printed on our standard 100 lb. cover weight paper and coated with a glossy finish.These calendars are a great add on to packages during the end of the year.
This week's offer includes:
- $59.85 towards your Jewel Case Calendars
- Three sizes to choose from
- 100 lb. cover weight paper
- Coated with a glossy finish
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We Congratulate Our Previous Winner:
Previous winner:
A Photo Book
was won by Stefanie Carlson
of Carlson Photography
in Orange, California.
www.stefaniecarlson.com
Click the website link above if you'd like to send Stefanie a notice of congratulations!
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Session Fees! What they are and how to use them
in your business!
Why are session fees so important?
Session fees are so important for a variety of reasons! First and foremost, session fees cover your time! Your time is as valuable as a doctors or attorneys time. Would you go to the doctor, an attorney or another professional and not pay them for their time? NO! Session fees are necessary to appear professional. Therefore, charge for your time appropriately.
Session fees cover your initial expenses in creating images. Yes, you do have up front expenses. Every time you push the shutter release, you are incurring expenses such as, editing and retouching time and wear and tear on your camera and other equipment. Charge appropriately.
Session fees are also important to help you cover the cost of any proofing that you do. You might say 'I don't print proofs.' Even if you don't print paper proofs but you send out a CD slideshow or use projection, you still have the cost of the CD, the program that you use to create the slideshow, the royalty free music you purchased for the slideshow, the projection program, and your time that you invest in creating these 'proof less' proofing systems. Charge appropriately.
Session fees are also qualifiers. The dollar amount you determine your time is worth, will pre-qualify your potential clients. If someone is strictly looking for a deal and they see that your session fee is $90, they probably will not call you. The deal seeker will search out a photographer that does not have a session fee.
The greatness of session fees is they can be flexible! You can choose to discount session fees during different times of the year that you want to increase business, or give a discounted session fee as a reward or to a select group of people, like our military, firefighters and other social servants!
In our studio, we have over inflated our session fees by double what we expect to get. Our one-hour session is $180. When we discount it by 50%, we are getting the amount we really want to have, which is $90 an hour. When a potential client calls, we invite them into the studio for a 30-minute consultation. As a reward for the consultation, we give them 50% off their session fee if they book and pay the session fee that day.
We have found that June is a slow month for us. We want to photograph more high school seniors in June. Every June, all session fees are 75% off. July's session fees are 50% off and August's session fees are 25% off. This multi-staged approach also works with families. Start your multi-staged discount program on family session fees in August. August is 75% off for families. September is 50% off and October is 25% off. This system helps to even out your business so you are not crazy the third week of October trying to figure out how to 'squeeze' everyone in!
So now you are asking, 'How do I determine what my session fees should be?' Sit down and think about what you would want to be paid if you were working at a 'normal job.' Is that $25, $50, $75, $90 an hour? Then do some research on the other studios in your area. What are their session fees? You don't want to price yourself at the same price point as the others in your area but at the same time you don't want to price yourself out of the market. Define what your client gets, from their session fee. In our studio, our clients get up to 3 appointments with us, The consultation, The session, and The ordering appointment, all for $90 (after the discount has been given)! Use this as a selling point! WHAT A DEAL!
You are now armed with new and valuable information regarding session fees! So GO! Revamp or add session fees to your pricing!
Happy Shooting! Happy Selling!
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What's Going On at the Landing Forum?
Here are some HOT THREADS going on at our professional photographers forum. Come join the FUN!!!
Children & Family Photography
You'll need to be logged in to view these threads. Black River Landing requires a user name that is separate from your BRI account. Click here to register for the Landing.
Black River Landing is open to all professional photographers so encourage any of your fellow photography friends to join in and learn and/or contribute to making us all better at our craft.
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