GET IN GOOD FORM!
Well, it's a new year and that signals a new season for sports! Many photographers are taking the opportunity to redesign their money envelopes, so before you start, here's a replay of some good points to remember.
1. A Carefully Wrapped Package
Using Packages & Add-ons - For optimal marketing impact, offer 4 to 6 main packages that include both individual and team pictures, with at least a $5-$6 difference between each package. Try to keep specialty items such as traders, buttons, key chains, etc., as add-on items, and try to limit the number of add-on items. While it seems good to offer as many items as possible, this can lead to confusion or indecision, which in turn may lead to decreased sales.
V.I.P. Pricing for Even Greater Savings - Starting soon in 2010, you will be able to take advantage of our V.I.P. pricing (Value Incentive Program), available through our SportsPix software. This new program allows the photographer to benefit from huge savings on many popular products by choosing packages that include preset "Lab Packs". For each Lab Pack ordered, heavily discounted add-on items can be purchased or added to your package offerings, enabling you to make big savings, which can either increase your profit margin or be passed on to your customer.
Learn more about V.I.P. Pricing and enjoy great discounts such as, Sports Composites and 10x13's for $1.00 or Traders for $3, by clicking here.
2. Designed to Sell
Choose the best design impact for your shoot:
Starting Lineup - Our most popular design, this envelope is an effective display of our most popular products.
Capture the Dream - If you do not offer the full range of sports products available, you may want the more traditional look of this envelope. This elegant design is ideal for a wide variety of sports shoots.
Plain - The perfect envelope for non-sport related shoots such as Dance, Pre-School etc.
DIY - While we will print your package list at no extra charge, you can also purchase them blank if you prefer to print your own.
3. Eye the Details
In addition to packages, be sure to provide full contact information in case of questions - don't lose a sale to uncertainty.
Useful Information - Who to make checks payable to and return check charges. Protect yourself by including return policy for incorrect or missing items - customers often wait a year to mention these things!
To Order
Fax or e-mail your order information to:
Fax: (417)866-6700
Email: moneyenvelopes@blackriverimaging.com
For more information on ordering money envelopes, or to view samples, be sure to check out our web site
http://www.blackriverimaging.com/money_envelopes.asp
GAME ON!
|
