News from ASTPHND   
September 2012
In This Issue
ASTPHND is now on Facebook
Market Research to Improve Public Health
USDA Nutrition Messages
New Board Takes the Helm
ASTPHND Board Adopts Five-Year Plan
New Summary of the Healthy, Hunger Free Kids Act
Staying Abreast
National Food Day
Weight of the Nation Presentations Available
2013 ASTPHND Annual Meeting
  ASTPHND is now on Facebook
We are pleased to announce that ASTPHND is now part of the Facebook community!  If you are a Facebook member, please connect with ASTPHND by visiting our page at  Be sure to "like" our page to start receiving ASTPHND updates and information through your Facebook newsfeed.  If there's an organization with which you would like ASTPHND to connect on Facebook, please send that information to Lourdes Pogue, ASTPHND's Communications Consultant.

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Using Market Research Data to Improve Public Health

The Directors of Health Promotion and Education (DHPE)'s Community Market Analysis (CMA) program is working with fourteen states to use market research data for public health purposes.  The program, which is funded by CDC, is partnering with the Nielsen Company to provide market research data, advanced analytic tools, and technical assistance to the selected state health departments and one tribal health organization.  Modeled after the Ohio Department of Health's innovative program, the technology enables public health practitioners to integrate state or local public health data with marketing data. Public health agencies, much like Fortune 100 companies, can then understand where target audiences live, what they like to do, and what media they access.    


The Nielsen platform also provides information on product purchases such as fresh fruits and vegetables.  State public health professionals can use marketing data to determine the location and characteristics of households that tend to buy sugar-sweetened soda or consume fast foods.  Then states can target interventions toward those geographic areas.  For example, one CMA grantee analyzed regular cola consumption and identified a city area with the heaviest consumption of sugar-sweetened beverages in households with children.  The grantee is using that information to determine how to target key messages.  


Market research technology strengthens public health professionals' capacity to make data-driven decisions that consider public health problems, health disparities, health inequities, and social determinants of health.  Click here for more information on the Community Market Analysis program, or contact DHPE Epidemiologist and Evaluation Manager, Elizabeth Traore, by phone at 202-657-5699 or by email.
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New Nutrition Messages from the USDA
Food and Nutrition Service

The USDA-FNS has new key messages to help moms serve healthier meals.  Pat Jordan (NY) represented ASTPHND on the USDA-FNS's Core Messages Workgroup.  Here is one example of the new messages:

Give yourself and those you love the goodness of whole grains.  Make at least half of the grains you eat whole grains - such as bread, tortillas, pasta, and cereals. Whole grains are good for your heart and digestion, and can help you maintain a healthy weight and good overall health. 

You can download these resources from the USDA-FNS Core Nutrition Messages webpage and use them to motivate moms to offer whole grains, low-fat milk and fruits and vegetables as part of family meals and snacks.  In addition to key messages, the website contain tips and advice, videos, widgets and a nutrition game for kids, plus an "Especially for Moms" page with recipes, fact sheets and other helpful hints.  The "Spotlight" page includes examples of how nutrition educators are using these resources. USDA-FNS and the Core Messages Workgroup encourages you to share this message with your peers, colleagues, and community partners.

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New ASTPHND Board of Directors Takes the Helm 

The 2012 - 2013 Board of Directors began its leadership year in August 2012.  Peggy Trouba (NE) is our new president, with Phyllis Crowley (UT) remaining on the Board as past president.  Suzanne Haydu (CA) is president-elect.  Molly Killman (AL) and Takako Tagami (MO) will both serve another year as secretary and treasurer respectively.  The Board also includes five Directors-at-Large and representatives from the three ASTPHND councils.  Visit the Board of Directors page on ASTPHND's website for complete information on the 2012 - 2013 Board.

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ASTPHND Board Adopts New Five-Year Strategic Plan 
In June, the ASTPHND Board of Directors adopted a
2012 - 2017 strategic plan, having completed nearly all of the actions outlined in the 2007 - 2012 plan.  The new plan outlines five goals and five strategies to meet those goals.  The five strategies are:
  1. Communicate with members and partners.
  2. Collaborate with partners.
  3. Advocate for policies, funding, and programs that promote nutrition and physical activity and prevent disease.
  4. Develop and support the membership.
  5. Strengthen the organization. 
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ASTHO and ASTPHND Release Summary of
the Healthy, Hunger Free Kids Act
ASTHO and ASTPHND have completed an issue brief on the Healthy, Hunger Free Kids Act that highlights the role of state health agencies in the implementation of the Healthy, Hunger Free Kids Act.  This legislation allows the U.S. Department of Agriculture to improve nutrition standards for reimbursable school meals and set standards for all meals sold in schools to combat childhood obesity.  The issue brief identifies key components of the Act and emphasizes partnerships with departments of education and agriculture around programs such as WIC, the National School Lunch and Breakfast Program, and the Child and Adult Care Food Program (CACFP). It also includes a state-by-state summary of agency oversight for WIC, SNAP, CACFP, and childcare licensing.

Four ASTPHND members participated in developing this document, Becky Adams (AR), Michelle Futrell (NC), Alice Lenihan (NC), and Karol Fink (AK).

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Subscribe to USBC's Staying Abreast
Staying Abreast, a monthly publication of the United States Breastfeeding Committee (USBC), includes news and updates, funding announcements and much more.  Visit the USBC website to view the current issue and to subscribe.

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Food Day is October 24 
Fruits and Vegies Food Day is the annual nationwide celebration and movement towards healthy, sustainable, and affordable food.  Visit the new Food Day website for easy-to-access tools for organizing Food Day events, recipes, blog posts from Food Day's 100+ national, state, and local partners, and a national map of all the Food Day events planned for October 24 this year.  You can register your activity or use the site to find a Food Day coordinator in your area.

Food Day was created by the Center for Science and the Public Interest and is powered by a diverse coalition of food movement leaders and people from all walks of life.  In 2011, the inaugural year of the campaign, there were more than 2300 events in all 50 states!  There are more than 100 events already registered around the country.

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Weight of the Nation Presentations Now Available  
On May 7-9, 2012, CDC held its second Weight of the Nation Conference in Washington, D.C.  Conference presentations are now available online .

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Mark Your Calendar for the  
2013 ASTPHND Annual Meeting
The ASTPHND 2013 Annual Meeting will be held June 9-11.  Check the  ASTPHND website for location and complete details.

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The Association of State & Territorial Public Health Nutrition Directors (ASTPHND) is a non-profit membership organization that develops

leaders in public health nutrition who strengthen policy, programs and environments, making it possible for everyone to make healthy food choices and achieve healthy, active lifestyles.


Our vision is to create new environmental norms where healthy eating and active living are the easy and natural choices for all Americans.  

We welcome your involvement in our growing organization.  Learn more about us at About ASTPHND.

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