OnlyOneAllegan.comCITY OF ALLEGAN UNVIELS NEW MARKETING CAMPAIGN AIMED AT ATTRACTING NEW RESIDENTS
Take
a guess at how many cities or towns exist in the United States named
Allegan? If you want to know, check the latest zip code directory or
simply Google "Allegan".
You may be surprised to find that
there is only one city or town named Allegan in all of America. This
very fact is theme for a new marketing campaign for the City of
Allegan, located in West Michigan.
To highlight Allegan, its people and businesses, the "Only One Allegan"
campaign was created by City of Allegan Downtown Coordinator Vicki Knuckles and a team of business professionals, school administrators, health
care representatives and other City Officials.
The campaign hopes to attract, retain and inform potential and current
residents about why Allegan is a great place to live and work.
Additionally, the Only One Allegan campaign is a convenient way for
potential visitors to get a sneak peek of what Allegan has to offer to
them.
The key aspect of the campaign is the Only One Allegan
video. Intended to attract people looking to move to West Michigan and
to encourage people who work in Allegan to move their families to
Allegan, video segments highlight the history, natural beauty and
resources, downtown, public health, education, public safety and more
that make Allegan a great place to live.
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