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The Directors' Centre
Newsletter
July 2009
In This Issue
Step Up Or Step Down? - Blog thread
Case Study
Business Masterclass - new dates
Thought Piece
  Article of the Month

"Why should people bother to buy from you?"

ask for business

Read the article
Good Morning 

Robert Craven
Most of us have made the initial tough decisions to keep our businesses fit and 'prepared' for the recession (personnel changes, projects put on hold/cancelled, clients changing their behaviour, price/product changes).



Heading towards the Summer Holidays, there will be time to reflect on the last six months and the coming six months. There seem to be two ways that clients are going, either 'stepping up to', or 'stepping down from' the challenge of growing in a recession.

Either way, it is time to make tough decisions - and the longer you/we avoid them then the longer it will take to get on the road to recovery. The Blog Thread

This newsletter covers:

Article of the Month:  "Why should people bother to buy from you?"
Twitter Survey results: Should we/shouldn't we tweet you? Yes or No?
Blog Thread: Step Up or Step Down to the challenge?
Case Study: The Sorrows of the Recession...
Masterclasses: "It rattled my cage..."
Thought Piece: Changes in the Market for Consultancy

 
Regards


Robert Craven
Robert

STOP PRESS - New dates for the Autumn 09 'Let's Talk... More Profit' and 'Let's Talk... Bright Marketing' events have just been confirmed. Find out more... We will start taking bookings in August - look out for the announcement in our August Newsletter.

Twitter Survey Results twitter
Twitter
Robert asked for a show of hands - see 7th July Blog  after the marmite-type debate around the value of Twitter in businesses - a debate which became a little mind-numbing.

The results are in:

46% say 'Yes'; 54% say 'No' to the idea of Robert Craven using Twitter to send occasional updates/signposts.

And for some light relief on the subject have a look at the lovely video

Blog Thread: Step Up Or Step Down? blog

Robert Craven - blog Clients who are confronting the reality of their current position (redundancies, closures, lost clients) are making the difficult decisions and are seeing the benefits.

Case Study - The Sorrows of the Recession and the Joys of Spring. casestudy
Green shoots
"Taking no hostages" (removing what wasn't adding value) meant that a business will survive to live another day.

Find out more

Business Masterclass masterclass
Business Masterclass
"It rattled my cage. It gave me the clarity to take the tough decisions."

One day, two Directors' Centre consultants, up to eight business owners... lock them in a room for the day. The result is that you are given the shake-up and the support to get on and make the decisions which will create the sales activity and profit results you are looking for.

Robert or Paul will lead the discussion bringing their wealth of business experience to the meeting. Find out more

Watch Robert's video

Future Dates
15th September - Nottingham
16th September - London
30th September - Bath

Book your place
Thought Piecethought
Robert Craven - blog
Changes in the market for consultancy.