
From Robert Craven,Keynote Speaker, Author and MD of The Directors' Centre
Chris from Harlow (an unlikely name but it is true!) has challenged me at my own game. He says, 'describe your business in four words or less', so here goes:
1. Brighter
2. Gutsy
3. Business
4. Consulting
He then goes on to ask for our Audio Logo/Elevator Pitch:
WHO: We work with owners and directors of ambitious businesses...
WHAT PROBLEM: Who feel the pains of growing too quickly (or not quickly enough)...
WHAT WE DO: Our 'been there/done it' consultant entrepreneurs use proven tools and techniques...
OUTCOME: To help you exceed your targets (more sales, more profits)...
BENEFIT: Which means that you get to run the business that you want to run.
And to support my use of my four words and the Elevator Pitch I will list what we've been up to this month and how we can help you:
Consultancy: Business growth development in "challenging times"; getting more/better clients
Training: Strategy, business growth, more profit/sales workshops
Events: 'Barclays Let's Talk...' tour starts in October
Events: 'Let's Talk... Green Business' events with Kiki Maurey
Events: 'Magic Million' events with Robert Craven
Books: 'Bright Marketing' and 'Kick-Start Your Business' sales
The consultancy focus is on growing businesses (£1m+) although products like the Barclays 'Let's Talk...' seminars and the 'Start-Up Essays' are aimed at the smaller/younger business.
The 'Article of the Month' is a pre-publication version of
'No More To Do Lists' which is actually a combination of various blog postings from the last few months. It makes challenging reading.
So, call Lesley and book yourself in to see one of our consultants so that you can see how we can help you... or come along to a Barclays event and meet up with me or Kiki after the event. We are most definitely 'open for business'!
Sincerely,

Robert Craven
The Directors' Centre