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"On The Mark" MMA Musings
By Mark W
Thank You, Thank You, Thank You
First of all, I'd like to thank all our customers for getting over to our new www.primetimefightgear.com. website. We had some phenomenal summetime traffic. So much so that we ran out of MMA gloves toward the end of July! But, have no fear, we'll be back in stock by Mid August.
Twitter Talk @PrimeTimeMMA  Interested in finding out what we have to say everyday? Do you really want to know what we're
doing? Or, did you find out from a
friend that PrimeTime 'tweets' limited time specials. Had your eye on that new pair of fight shorts, but still need to save up for the premium gear? Sign up to 'follow' us @PrimeTimeMMA and have access to unprecedented sales of our PrimeTime gear. Sometimes the sales last for only a few hours so keep on your toes. Last weekend we had a flash sale on 16oz Leather Boxing Gloves @$19.99. We'll do something unexpected -when you least expect it!!
The UFC- Guilt By Association & Programing Disclosure I wish folks would stop slamming Dana White and the UFC. Give them the credit they deserve and don't
for a moment think that anyone else in that position wouldn't shred all it's competitors. Baseball has a 'legal monopoly' so you don't
hear much about any upstart leagues. The
National Football League has constantly stamped out any competitor without
mercy and, even still, was nearly brought to it's knees by the old AFL. Hear anyone coming
after the NHL in the states? Of course
not. So why is everyone complaining
about the business model of the UFC?
One man's opinion?
The UFC is like the Star War's 'Evil Empire'. There's no feel good guy at the
point of the UFC. There's only Dana
White and he'll keep steamrolling anything that's in his way. Know any other exec in any other business that goes off on his detractors while 'on the record'? He's created his own image and he did what he
felt he needed to do to make the UFC 'king of the hill'. Yes, Ladies and Gents, thats the same UFC that just scored 1.5million PPVs (at $44.99) and a reported
$5MM gate. In other words, I can't imagine that Dana White or the Fertitta Bros
really care what you think. At least
right now.
But something feels very different now-a-days, doesn't it. We've always had Dana White, his opinions and his tantrums. There's more
quality fighters available then ever before.
So why do you not have that 'warm-fuzzy' when watching the
UFC? Answer - There's no one fighter, fight or event that gives us the feeling that the UFC isn't a bunch of misquided overage dilinguents. And, therefore, all MMA
gyms, trainers, amateurs and guys that simply train are now being painted by that same 'broad-brushstroke' i.e. we're considered guilty
of having these same qualities because we train or fight MMA.
Think about the glory of the old days. Guys like Rich Franklin and Randy
Coutoure were the top of the food chain and they had great reputations. They all had their edge and we loved it. In fact, even still, they were beyond reproach. When your 'villians' are guys like Wes Sims,
then you've got a quality and appeal that you can't buy, but you can package to a mainstream audience.
What do we have now?
A reality show that appeals to young men with the maturity level of a 'high school freshman' and a new Heavyweight
Champion that thinks it's cool to give the finger to the crowd after soundly
beating his opponent to gain the title. Oh, wait, there's more. Did TUF actually sign Kimbo Slice? Yea, that's some quality MMA just waiting to happen!
As you all know, I'm no fan of vanilla and I hate what
happened to Martial Arts when gyms became McDojo's, went mainstream, and then whored themselves to
a consuming public. But, it's time for
Dana White and the Fertitta's to take a strong look at their 'heavy hand'. You've made your money and you'll go on
making it for a long time to come. So, I'm begging. Please, If you're going to pander to the mainstream posers and wannabe's, do the rest of us a favor and put a disclaimer at the begining of each show and after all commercials. You know, something subtle -Like a hooker on a stripper's pole under a red light (see above). Is that really too much to ask?
Funkiest Question Of The Month
"What picture do you have for your screen saver"?
Signed....'Freedom Fighter'
This is a first. I love it that you guys are into my blogs, opinions and our website. But, a personal glimpse into PrimeTime's 'inner workings'? Well...OK! This pic was taken by Fight Force in Montana. And, why is that pic on my desktop? Is it because Fight Force is a great
customer? (Yes). Is it because it's a great
action shot that shows off PrimeTime Amateur MMA Gloves? (Check). And don't forget, it just looks cool.
August's "What were they thinking"
1) In
Australia, they
have manadated 10oz MMA Gloves. Can you
imagine that? They just took away the top two reasons that fighters and fans
love MMA-The knockout AND great Jui Jitsu!
Now everytime I get ready to
see an Aussie Fighter in the U.S.,
my feeling is that he'll get his ass kicked because he's used to fighting with
pillows on his hands. C'mon Australia,
what happened to that reputation of being so tough. Your trainers are embarrassed. What are you thinking?
2) NAGA
moving it's Chicago Event To Milwaukee. Reportedly, it's because the Illinois
Boxing Commission wanted a grappling tournament to undergo the same
requirements as a pro fighter in an MMA event i.e. all the medical board
testing etc. Granted, it's a rookie
mistake. Grappling tournaments, in my
mind, are no different than Tae Kwon Do or Karate Tournaments. They bring in families and have divisions for
all ages. So let's chalk this up as a
'what were you thinking' learning experience and look to bring more Martial Arts tournaments to Illinois.
3) Brock
Lesner. He won the crown just a few weeks
ago and people are still shaking their heads.
Do you NEVER want Budweiser to sponsor you? Are you trying to go back to the WWE? Get your act together. You've worked hard for
this and it's your time. Don't blow it
and....What were you thinking?
4) The
UFC is requiring a $100M 'entry fee' and
has a banned list for clothing sponsors that will not comply with this policy. Further, it's rumored, they want a cut of all earnings outside the UFC for fighters under contract. I don't blame them for going after Affliction
or 'selling out' to Century and CSI for their product position on their TV
shows. But c'mon. Keep your eye on the
ball. You go after the little guys in
this business and you'll miss the bigger payday as the sport continues to expand. Greed is only good when you keep growing the
pie. Once you go after the 'underground' economy' you'll begin to alienate those
that support the UFC's efforts to keep the sport moving forward. Very shortsighted. We know what you're thinking and, in the end,
I feel you'll regret it.
5) Fedor
and Strikeforce. The world seems to
think that Fedor made a bad decision by not signing with the UFC. But, really, do you guys have to be reminded
again and again, that MMA is big
business? Did ya'll note that M1
(Fedor's manager) will be co-promoting with Strikeforce? Do you really think Dana White needs M1? Why would he let the wolf into the henhouse
when all they have is 'one trick pony'?
Granted that Fedor's the best Heavyweight in the world, but the UFC has
never been a 'one horse' stable. Just
ask Randy Couture. We know what Fedor,
M1 and Coker are thinking. And they're
right. If a street fighter like Kimbo
Slice can become a household name, just think what Strikeforce can do with a legend still in his prime.
Tune in again next month to see what's 'top of mind'. Ya never know what you'll find, but you can expect to be entertained
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New Website - Free Freight Options!!
By George St.Clair
 Since many of you wrote in to let us know how much you missed the $99 free freight option, Mark felt that he had to do something special for August and Sept. Sooooo.
In addition to the MMA glove specials we're offering (see the side panel), we will continue to give free freight for all orders over $99.99. This can save some of our customers as much as 20% on their total cost. Check out the Gear specials and remember, the cost of the glove will be 'your net, net cost'. No extra charges for freight is you 'buy it right!'
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PrimeTime MMA Gym of The Month
Ultimate Fitness / Evanston
Boxing Club
www.ultfitev.com
Starting this month we wanted to highlight PrimeTime customers who offer something unique. There's a
lot of gyms out there that look and feel the same day in and day out. But, there's always that gym that stands a 'cut above' and in Evanston, Illinois that place is Dave Englund's Ultimate Fitness Gym and Evanston Boxing Club.
What makes UltFit so special? It's all about Dave and his
ability to attract some of the best instructors in the Midwest
while building a 'real gym where any fighter or competitor would be happy to be a member'. Want a few examples?
First, you have to look at Dave Englund himself. Dave's boxing training goes back to New York's
Gleason Gym. (Don't know anything about
Gleasons? Then stop reading now and go
back to your Tae Kwon Do patterns.) But, Dave is much more than your typical boxing instructor. He's certified by The Rolf Institute, graduated the Authentic Pilates Program and is certified as a Pilates practitioner and instructor. He is also certified in Gyrotonic and Gyrokenisis systems.
Want to work on the ground? Jui Jitsu? Check out Jeff Serafin. Jeff's trained under Jack McVickers and Megaton Diaz. He has an extensive BJJ competition record and holds so
much hardware that there's no room to list his accomplishments here. As icing on the cake, Jeff's professional MMA record is 4-1.
Muay Thai? How about
working with Rick Sollo's AKAI? Rick is a fixture in Chicago Muay Thai as he has been
training Thai Fighters in Chicagoland for the last 25 years. Now you can find AKAI at UltFit's Evanston
Boxing Club.
Now, you might ask, Mark, is there more? Well you bet.
Gyrotechnic, Gyrokenisis, Weight Machines, Cardio Room and Pilates. Everything you need to prepare
& train right for your fight and then rehab your self back into shape.
How about he facility?
Each discipline has it's own training room with up to date equipment. Cage, 'rollin' room full of mats, boxing ring
and enough bags to keep you busy for a long while.
Bottom line is that Ultimate Fitness has everything you need
regardless of whether you're starting your MMA career or you're ready to go
into the UFC. More interested in weight
training and cardio kickboxing? UltFitness. Want to train for the Chicago Golden
Gloves? This is the place. Evanston
Boxing Club and Ultimate Fitness. Here's
their link...now go train!!
www.ULTFIT.com
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Keep Training!
Mark Wodika
PrimeTime President
www.PrimeTimeFightGear.com
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