New Header 3-2-09
volume 2, issue 7
september 2009
Do you remember your childish drawings pinned up on the wall? It made you feel special didn't it?

As kids, seeing our crayola scrawls hung up in a place of honor - the fridge, maybe? - validated our efforts. We felt appreciated, loved. And I'll bet you even still have some of them! I still have a drawing I made for my grandfather who died of cancer when I was 12; it hung by his bed until the end.

All it took was four-year old Levi and his question, "Daddy, why did you recycle all my pictures?" to give Stephen Shankland pause.

Shankland writes for CNET's DeepTech column, and his post "My so-called paperless life" outlines 5 steps you can take to eliminate paper from your life. It's all pretty straightforward until Step 5: Save what truly has value. Stephen has hit on the crux of the issue when he says:

"I love history, I've accumulated plenty of items that, although mundane at the time of their creation, accumulated some historic or sentimental value. The guest book entries (Thomas A. Edison!) at Hermit Creek Camp in the Grand Canyon where my great-grandfather worked, for example, or my grandfather's Depression-era daily expense log.

The big question for me is how close electronic documents will come to holding the same value as their physical counterparts."

There are simply some things that cannot be delivered electronically! And we can't always know which ones.

Gail Nickel-Kailng  All the best,

Signature - Gail Nickel-Kailing
  Gail Nickel-Kailing, Managing Director
  Business Strategies Etc.
Chalkbot - What is it?

ChalkbotChalkbot, a 2,200-pound message writing robot is either Twitter in the world of atoms or the world's largest mobile inkjet printer. The Chalkbot sprayed water-soluble yellow paint on the pavement to print 40-character messages where bikers competing in the Tour de France could read them. Read the rest of the story here>>
Harry Potter, Here We Come!

Video PlayerWon't be long before we have the Daily Prophet on our desktops! This month, LA and NYC readers of Entertainment Weekly will open their magazines and a paper-thin interactive video player will play segments and montages of up coming TV series. And ads from Pepsi - "a word from your sponsor..."

While the insert is being referred to as a "print ad" it's clearly not printed; it's a new way to use a traditional and familiar vehicle - the printed (paper) magazine - with new technology - the embedded (electronic) video player. Read more here>>
My Favorite Technologies on the Hype Cycle

Hype CycleGartner has been publishing "hype cycle" diagrams for nearly 15 years, covering all kinds of technologies. I am always interested in the one on emerging technologies because I tend to be a bit on the painful leading edge at times.

Take a look at my favorites and see where they are on the curve; and see some that just don't seem to be making it!
Business Strategies Etc. and You

Your customers - whether consumers or other businesses - are looking to buy "green" products from sustainable companies. It's time to develop new strategies, look at business models based on new products and processes, and position your company so your customers and prospects know you deliver quality over quantity, value over volume, sustainably.

As managing director of Business Strategies Etc., I can help:
  • Define your sustainability strategies
  • Identify new products and processes
  • Deliver a positive sustainable image
  • Tell your story creatively and honestly
  • Gain credibility, trust and respect for your company
  • Measure the results of your green initiatives
Call me and let's talk about your business; your goals, your plans, your story.
Let's Talk!

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