Greetings!  

This past summer it became necessary for me to have a total knee replacement. An old soccer injury and many surgeries and injections later, serious arthritis had gotten the better of me. At 44, I was relatively young to undergo this procedure. I was concerned about the longevity and durability of the replacement and therefore researched new and emerging technologies seeking the best solution. I learned about biological knee replacements using state-of-the-art grafting techniques aimed at regrowing cartilage on the surface of your knees. In the end, and what I determined to be the best for me, I chose a true and proven hardware replacement of the entire joint.      

My total knee replacement strategy is like print. It is a proven technology that works. I have no doubt that alternative methods will continue to gain ground and new technologies will be used in combination with old methods. Such is the case with your communication strategy. Digital technologies are rapidly expanding and the time span for new introductions or version upgrades is continually lessening. They offer new and emerging ways to connect and communicate. But, like with my knee, it is important to recognize and understand that proven technologies like print remain vital and a very influential resource for communicating your message.      

We hope you find this helpful and welcome your feedback.

Sincerely,