Greetings!
Once again, I am pleased to announce positive results in the magazine print market. Not too long ago, print projects, especially association magazines, were on the budget chopping block for the content could easily be delivered electronically for a fraction of the production, paper, and postage costs.
As research reports and marketing studies indicate, print magazines continue to overwhelmingly deliver value on multiple levels clearly showing that digital is not a replacement for print. Readers appreciate the "magazine experience" - a sense of excitement and surprise. The tangible product results in a connection that is very strong. More importantly magazines are viewed as providing authenticity and objectivity - two strong attributes that are not only important to readers but to advertisers as well.
Finally, while we love print magazines and always enjoy sharing positive information with you, we encourage and fully support extending your print content in digital form as a key part of your overall communication strategy.
As always, we welcome your comments on any of these topics
Sincerely,
Richard Lightfoot
Executive Vice President
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