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Print Advertising Most Liked
AdAge MediaWorks conducted an online survey asking which media would you give up
(if you had to) - Cable TV, Mobile Phone or the Internet. Most chose Cable (49%) followed by Mobile Phone (37%) and then the Internet (6%). Interesting, 8% of the respondents would rather give up food than any of the three.
Yet, more important, of the media platforms that are experiencing the most expansive adoption (Mobile, Social Networks, and Email), these are the top three where consumers do not want to see advertising the most - 63%, 57%, and 42% dislike or strongly dislike respectively.
Traditional print - Magazines and Newspapers scored well. Ultimately, it makes sense as our "electronic" connections have rapidly become very cluttered.
Source: AdAge Mediaworks via:
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Print Advertising Revenue Up
Advertising revenue, as an indicator, tells us that magazines continue to perform well and should continue to play an active role in your communication efforts.
Key Statistics are as follows:
- 2011 first quarter magazine advertising revenue up 6.1% over Q1 2010
- 2011 first quarter magazine advertising pages up 2.5% over Q1 2010
- Magazine ad revenue and pages have increased for four straight quarters.
"Magazines continue to gain momentum into 2011...." - Andrew Jung, Chief Marketing Officer for MPA, The Association of Magazine Media.
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