Greetings!
 

The other day I left for a trip to visit some clients/prospects in New York City. As many of you are aware, that area of the country has been hit pretty hard this winter. In planning the trip and considering the weather reports predicting more inclement weather, I considered my different travel options - By train, airplane, bus, or car. Ultimately, I chose to drive as I would need a car either way upon arrival. In hindsight, I wished I had taken the train as the drive through the storm was punishing - and the 19 inches that night didn't help.

My point is that there were multiple options, including combining methods, to consider when strategizing how I was going to reach our clients/prospects. Such should be the case with your communication strategy. In this issue of Mercury e-News, we explore two options bringing your strategies together - QR codes and online editions. QR codes are immensely popular overseas and gaining acceptance and use in the States. Strategically placed in your print products, they help you take advantage of the growth of smart phones and allow you to expand into mobile marketing. Online editions, gaining popularity as well, offer an extremely effective way to combine print content with your social media strategy.

We hope you find this helpful and welcome your feedback.

Sincerely,