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Chair's Column
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Thrilling: Kids of All Ages
From Brandularity: You Need To Know
Mills College President - OpEd
PRRT Nonprofit Tax Status
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Lunch Costs Up Slightly: Michelin Bargain Remains
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APRIL 2012
 

 Cover

  

 

 

This is

THE WINNERS

Issue                                  

 

 

 

 

 
CHAIR'S COLUMN FOR APRIL 2012  
Vivian Auslander

   

Hi, All!

 

We'll meet all five 2012 winners of our Philip N. McCombs Scholarships at our upcoming luncheon on Tuesday, April 24. These talented and accomplished students have come from as far away as Istanbul to complete degrees at Golden Gate University, San Jose State University, and the University of the Pacific. I'm told the candidates for this year's competition were outstanding, and these winners are truly exceptional. You'll findVivian.Chair their bios below.

  

Scholarship Committee Co-Chairs Eric Steckel and Jeff Raleigh will introduce the winners and present their awards. Each will receive a certificate of recognition and a check for $2,000. Many thanks to members John Goodwin, Hatti Hamlin, Paul Matalucci, Eric Steckel, and Blodwen Tarter for sponsoring the winners and their advisers at lunch.

 

After the scholarship presentation, we will learn about the new world of online reporting on the business of technology from Wade Roush, chief correspondent and San Francisco editor at Xconomy. Reserve Now - A Few Seats Remain

 

Remember to reserve your spot for this meeting by midnight on Thursday, April 19.

 

And the Winners Are...

 

From Golden Gate University

 

Rana Hamdan

Rana was raised a humanist and social activist. Her family, education, and professional work experience provided the seeds for her evolving work ethic, sense of local and global civic responsibility, and the limitlessness of her potential. 

After completing a bachelor's degree in Business Administration, she worked at a Palestinian management consulting firm, where her role evolved from project coordinator to marketing manager of InTajuna ('Our Products' in Arabic), a project to increase the low market share of Palestinian fast moving consumer goods and fresh fruits and vegetables.

 

One of her key successes was the introduction of the first Palestinian brand for fresh fruits and vegetables allowing consumers to identify the origin of their produce (directly addressing a major concern raised by Palestinian households). In the project's final stages, she designed and managed the implementation of "Friends of InTajuna" that recruited over 136 Palestinian public, private sector, and international organizations who pledged to give priority to local products within their procurement policy, thereby institutionalizing the philosophy and fostering sustainability of the project's goals. 

 

Rana Hamdan will earn a graduate degree in Integrated Marketing Communications in the spring of 2013.

 

Tracy Hughes

Born in Healdsburg, Tracy says "wine and small, family owned businesses have always been second nature to me." When she left home for San Diego State University, she discovered that "there is a lot more out there than what meets the eyes of a small town girl."

 

She wasn't sure where she wanted to take her professional career, but knew she loved to travel and valued other cultures and countries. These passions eventually lead her to focus on a Bachelor of Science in Hospitality & Tourism Management.

After graduating, she landed a position in the Marketing and Public Relations Department at the New York Palace, where, she says, "I immediately found my niche and knew this was where I wanted to grow my experience and strengthen my knowledge."

She has been very busy these past few years with school, friends, family, her work as a coordinator for DIAGEO NORTH AMERICA in San Francisco, and a recent engagement. She's even managed to make a few international trips: organizing groups to Rio de Janerio, Brazil, and Koh Samui, Thailand.

 

Tracy graduates this month with a Master of Science in Integrated Marketing Communications and an emphasis in Public Relations. She hopes to make the switch into Marketing and Public Relations in the near future.

 

Hilal Piyade

Born in Istanbul, Turkey, Hilal graduated with a bachelor's degree in Industrial Engineering from the prestigious Istanbul Commerce University. Even though she enjoyed being an engineer, she realized that she was more passionate about creating new ideas, communicating with people, and planning events.

 

She dramatically changed her major by enrolling for a Master's in Integrated Marketing Communication at Golden Gate University. Soon after she took her first public relations class, she realized that PR was exactly what she wants. She started volunteering at BPC Inc., an online marketing company in San Jose, as a PR and marketing assistant to improve her skills in PR and expand her class experiences into real world scenarios.

 

Hilal will receive her degree this year. She likes to travel, discover new cultures, and meet new people. She appreciates the opportunity to study in the U.S.A., and looks forward to being part of the new trends in the PR industry.

 

From San Jose State University

 

Greg Card

Greg is a graduating senior, majoring in Public Relations and completing a minor in Communication Studies. He will graduate with a GPA above 3.65 and is on the Dean's list.  

 

In addition to attending San Jose State, he holds a full-time position as the communications manager for the Public Works Department in the City of San Jos�. He was recently promoted to this position after 3 � years as a senior project manager implementing energy efficiency projects at existing facilities.

 

Greg's duties include updating the department media policy, developing department announcements, leading a team that is evaluating and updating the internal and external websites, and becoming a partner with other citywide communication managers in support of promoting the City of San Jos� to its various stakeholders.

 

Beyond his commitments at school and work, he is a husband and father of two children, a 19-year-old son and a 5-month-old daughter. His family has established roots in San Jos�, and Greg looks forward to contributing to the ongoing growth of the community and city at large.  

 

His plans after graduation include continuing to gain experience in the public relations field, locating a job in corporate communications, and exploring ways to volunteer his time and experience with local charities and non-profits. He's also considering the possibility of pursuing a master's degree.

 

 

From University of the Pacific

 

Lily Penfold  

Lily Penfold, a graduate student in Communication, is completing her third semester, concentrating in Media and Public Relations. She is also the media relations assistant in Pacific's Office of Communications, and teaches a discussion section of Public Speaking.

 

She found her passion for public relations in her undergraduate years, studying at California State University, Stanislaus, graduating Magna Cum Laude in December of 2005 with a major in Communication and a minor in Agriculture Studies. At CSU, Stanislaus, she was a member of the Communication Honors Society, Lambda Pi Eta.

 

Lily grew up on a small farm in Lancaster, CA, and remains passionate about agriculture today. After earning her bachelor's degree, she obtained a sales position at Associated Feed and Supply, an animal feed manufacturing company, where she worked for five years, until returning to school to obtain her Master of Arts degree. Her passion for agriculture continues in the classroom, where she is writing her master's thesis focusing on the ballot measure, Proposition 2, the Prevention of Farm Animal Cruelty Act, which was passed in 2008.

 

When she graduates, Lily hopes to obtain a position in agriculture communications, focusing on a career in public relations. Lily would like to make an addition to this area by making it known why agriculture in California is important and by fostering new relationships with those who are disconnected from how and where food is produced.

 

Congratulations!

 

Congratulations to all the winners! PRRT can be proud that our scholarship program has grown significantly over the years, thanks to everyone who has contributed to our annual Silent Auction and to the dedicated work of our Scholarship Committee.

 

Vivian 

 

 
vivianauslander@gmail.com

 

  

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lunch.dining room

 

  

   

Space Expanded . Reservations Close Midnight/April 19

 

Reserve While You Can

 

Coming for the April 24 Program

 

Wade Roush  

Chief Correspondent / San Francisco Editor

Xconomy,

innovative news and events organization

based in Cambridge, MA 

"Business, life sciences, and technology news - covering Boston, Seattle, San Diego, Detroit, San Francisco, New York and beyond"  

  

Wade Roush is chief correspondent and San Francisco editor at Xconomy. He is a veteran journalist with a focus on informationtechnology. As a staffer with MIT's Technology Review from 2001 to 2006, he served as senior editor, SanWade Roush Francisco bureau chief, and executive editor of TechnologyReview.com. Before joining TR, Wade was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.

 

Wade Roush has a B.A. in the history of science from Harvard University and a PhD in the history and social study of science and technology from MIT. His work has appeared in Science, Technology Review, IEEE Spectrum, and Encyclopaedia Brittanica, and he has been a guest commentator on CNN, CNBC, NECN, WGBH, NPR, and PBS.

 

Xconomy is an innovative news and events organization based in Cambridge, MA. It is dedicated to providing timely, insightful, close-to-the-scene information about the business of technology -- across information technology, life sciences, energy, and other high-tech fields. Xconomy is staffed by world-class journalists, and supported by "the Xconomists," who include nearly 300 of the country's leading innovators. Xconomy's online news network now includes hubs in Boston, Detroit, New York, San Diego, San Francisco, and Seattle, and the company holds regular forums and networking events in these leading innovation centers.

 

Public Relations Round Table is pleased to present this accomplished communications and science/tech leader.

 

 

Thanks to Host/Sponsor

Beverly Butler, APR

Wells Fargo

& PRRT Board Member

 

 

 

COST:

Lunch costs have now increased

After three years at the same price for our fabulous luncheons at the Taj Campton Place, the cost increased, as of March 2012. Members now pay $38 (cash or check at the door or, with prepayment via credit card on Acteva, $38 plus credit card and Acteva fees). Guests pay $48 (plus credit card and Acteva fees) and must reserve and pay in advance by credit card.

  

This is a great value from the Michelin one-star award-winning kitchen of Taj Campton Place!

   

For the April 24 Luncheon ACTEVA site, click here

or paste into your web browser:

http://www.acteva.com/booking.cfm?bevaid=229802

 

 

 
 
From PRRT Member Kim Bardakian  
  

A thrilling opportunity for children of all ages to experience the wonderful music of the 5298-pipe organ at the Cathedral of Christ the Light. This lively morning features Prokofiev's music and narration of the children's story, "Peter and the Wolf." Pizza outside on the Cathedral Plaza after the demonstration is included. Parents will enjoy this as much as their children!

 

Our wonderful friends and neighbors at Children's Fairyland and Round Table Pizza (Grand Avenue) are also contributing to this gathering!

 

Cathedral.April 2012
 

To make a reservation, go to www.ctlcathedral.org.

The Cathedral of Christ the Light, 2121 Harrison Street, Oakland, 94612

 

 

 

 
Wanted:
Individuals or Small Consultancies
                                                

 

PRRT board member Debra Jack, EVP in Edelman's San Francisco office, is always looking for fellow PRRT members - individuals or small consultancies  - interested in being added toEdelman LogoEdelman Logo Edelman's referral list

 

Opportunities can range from small, local companies interested in ongoing PR, to breaking issues/crisis projects and Edelman clients in need of an on-site, short-term contractor (e.g., to cover a maternity leave), among other things.  If you're interested, please email Debra and copy Vivian your contact information and specialties. 

 

debra.jack@edelman.com 

vivianauslander@gmail.com

 

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From PRRT Member Whitney Greer
"storytelling in a pitch is great, but here's what's better" ... 
 
Brandularity Banner.April 2012
                                                

How Sleuthing Customer Values Can Improve Your Pitch  

 

PeterSellersWe're hearing a lot of "features and benefits" conversations lately from the tech community - out of the mouths of Sales and CEOs. Unfortunately, whether you're a prospect or a reporter, even the hottest features and most life-altering benefits 

get the cold shoulder after just a few minutes.

 

Many marketers believe that better storytelling is the answer. We agree with the caveat that even the best-told anecdote or case study won't necessarily engage hearts and minds. Here's what we've found works better. ...

 Read More �

 

 

 

Whitney Greer is Brand Communications and Delivery Skills Specialist at The Brandularity Group

 

Brandularity is the go-to group for big purpose brand development, insightful brand audits, authentic brand narratives, and wicked delivery skills
  

They target and solve communications challenges for high-octane start-ups, Fortune 500s, and life-changing non-profits.

 

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From PRRT Member David Landis
 
Landis Communications Inc. (LCI), an award-winning mid-sized San Francisco-based consumer public relations agency, is looking for a 10-plus year consumer PR veteran at the Director level who is energetic, creative, savvy, self-starting starting and organized, with superior writing skills! Our clients include those in the consumer, financial services, food, retail, hospitality, lifestyle, broadcast, arts and entertainment, consumer products, environmental and non-profit industries. LCI is the San Francisco member of the Public Relations Global Network (www.prgn.com) with more than 40 PR affiliates worldwide.

The Director candidate must have 10-plus years PR experience, with agency experience preferred. The Director must have a proven track record with media (and the placements to prove it!), as well as social media and digital media expertise. ...read more >
 
 
Landis Banner
 
 
Summit.2012.CLC
Convergence: 

+ SF City Hall

+ High Tech 

+ SF People

+ NonProfits

+ Media

+ You???   

Dear Friends, 

We hope that you have put this premier event on your calendar - designed to foster broadband technology awareness and access for local seniors, people with disabilities and hands-on care providers. Join us on Tuesday, May 15th between 8:30 and 5:00 at San Francisco City Hall  The Summit will include:

  • Engaging, informative and thought-provoking Plenary Sessions, set in the North and South Light Courts on the main floor of City Hall.
  • Workshops on a wide range of topics - the What and Why of broadband computer access
  • Interactive, hands-on computer demonstrations
    where you can learn about email, on-line research, genealogy, health information, on-line advocacy and more. 
  • Large-scale video displays featuring website demonstrations in which conference attendees can actually participate, including a lively Wii exhibit.
  • Program and workshop interpretation offered for Spanish- and Cantonese-speaking participants.

The Summit kicks off a City-wide program of free Internet access and training for seniors and adults with disabilities.  Touch-screen computers are being installed in 50 San Francisco non-profit community centers serving these populations. Free, multi-lingual classes and tutoring will be offered by trained volunteers.  This exciting effort to bridge the Digital Divide in San Francisco is being funded in part by the NTIA Broadband Technology Opportunities Program (BTOP).  For more information about BTOP computer sites and classes, go to www.sfconnected.info

For more information or to register for the Aging and Disability Technology Summit, click the link below.

Register Now

(And sign-up to bring a friend! --

This event sells out; sign up now

  

If you have questions or would like more information, please call (415) 355-6775 or email summit@sfcommunityliving.org

 

Whether you're a savvy computer user, or have never touched a computer before, you will find something to inspire, inform, and engage on May 15th.    

Sincerely, 

Marie Jobling and Judy Auda 

Community Living Campaign

 

PRRT Member Heidi Zuhl, PR Consultant for 2012 Summit

PRRT Member Jill Center, Community Living Campaign Board

 

Media Sponsors

KTSF Channel 26

KTVU Channel 2

Univision

Comcast

 

Event Sponsors & Supporters NTIA Broadband Technology Opportunities Project (BTOP)

City and County of San Francisco

Dept. of Aging and Adult Services

Dept. of Recreation and Parks

Dept. of Technology

Mayor's Office on Disability

Community Living Campaign

Community Technology Network

Calfiornia Telephone Access

       Program

Family Caregiver Alliance

On Lok Lifeways

San Francisco Health Plan

San Francisco Interfaith Council

Self-Help for the Elderly

SCAN Health Plan

Verizon 

 

 
Having Her Say --
PRRT Member Jeanne Herrera clears way for Mills president
                                                

Alecia A. DeCoudreaux, the president of Mills College, had this opinion piece run in the March 17, 2012 issue of the Contra Costa Times --

 

Your Turn: Cutting Cal Grants will impede women's progress

 

There has been much discussion, some of it in this newspaper, about the 44 percent cut that Gov. Jerry Brown has proposed for Cal Grants to students attending independent, nonprofit colleges. What seems to have been overlooked in this conversation is that the overwhelming number of all Cal Grants are given to women students, and it is they who will be disproportionately impacted if these drastic cuts are approved by the Legislature.

According to the California Student Aid Commission, 73 percent of all Cal Grants across the state are awarded to women.

How ironic is it that ... read more > 

 Mills2

Mills1Mills3 

 

 

PR Round Table's Nonprofit Status
                                                

The Public Relations Round Table is a nonprofit organization that is tax exempt under section 501 (c) (6) of the Internal Revenue Code.

 

Contributions to 501 (c) (6) organizations are not deductible for federal income tax purposes. Donations may be deducted as a business expense, if they are "ordinary and necessary" in the conduct of the taxpayer's business.

 

 

 
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SFPRRT Facebook page! 

 

Stay current on PR Round Table activities by "Liking" PRRT's new Facebook page. Click Here, or: "San Francisco Public Relations Round Table."
 
 
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From PRRT Board Member Blodwen Tarter

  

Lunch Costs Increase: March 2012

 Campton Place

After three years at the same price for our fabulous luncheons at the Taj Campton Place, the cost hasincreased, as of March 2012.  Members will pay $38 (cash or check at the door or, with prepayment via credit card on Acteva, $38 plus credit card and Acteva fees).  Guests will pay $48 (plus credit card and Acteva fees) and must reserve and pay in advance by credit card.

 

This is a great value from the Michelin one-star award-winning kitchen of Taj Campton Place! 

 

-- Blodwen Tarter, Retiring House Chair

 

This article has been updated from the February 2012 Newsletter. 

To Renew Your Membership

If you missed the March 1 Deadline: 

We are holding the line on membership fees this year in light of theat Don Spetner Program.March 2010 economy. Please renew now to hear exciting speakers and connect with professional colleagues at very reasonable rates:

  • Annual Dues: $65.00
  • Retired Members: $32.50
  • Honorary Members: Dues waived

 

 

Contact our Treasurer, Eric Steckel, Membership Committee Chair Beverly Butler, or PRRT Chair Vivian Auslander

  

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From PRRT Member
and PRRT Board Secretary Maureen Knoll

The latest updated PRRT Roster is now online.  

  1. Here
  2. Here
  3. and, here.

 

 

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Non-Members

Welcome

... and you must be hosted (i.e., introduced) by a PR Round Table member. 

 

If you are not a member and would like to join us for a program, please contact our 2012 chairwoman, Vivian Auslander, at 

vivian@vivianauslander.com approximately one week prior to the program and she will arrange a host for you.

 

 

If you would like to be considered for membership at Don Spetner Program.March 2010

in the San Francisco Public Relations Round Table, 

Beverly Butler  is a good place to start. 

 

As always, non-members are asked to reserve and pay in advance using the ACTEVA online registration.  For April, you will want to click here.  

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Programs in Review
Now see PRRT Newsletters featuring reports on our speakers. 

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The Rules of Engagement 
Reservations and Payment 

Newsletter logoPayment for all San Francisco Public Relations Round Table meeting, events and functions shall be due and payable in full prior to admission.
 
Acceptable forms of payment include cash or check at the door (only for members, and only if member has pre-registered via Acteva), or online in advance through Acteva. PRRT does not accept advance payment by mail.
 
RESERVATIONS:    
1. Members, please make your own reservation via the ACTEVA web site. When reserving online, you can either pay via ACTEVA, or simply reserve and then pay at the door (make out check to "SF Public Relations").
2. All non-members must reserve and pre-pay in advance on ACTEVA. 
 
If the Reservation Deadline (midnight, the Thursday before the event) has passed:  (1) Sending an email or leaving a voice mail for the event organizer does not constitute acceptance; and 2) coming to the event to see if he/she might be accommodated due to no-shows, or if the venue will allow additional attendees, will likely not yield a seat at the lunch. There is no guarantee that a last-minute attendee can be accommodated. 
 
Reservations shall be considered an agreement to pay in full for the PRRT meeting, event or function.
  
Members not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. They also will be subject to review for membership at the beginning of the following membership year.
 
Non-members/guests not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. This may be subject to review for any non-members/guests wishing to be considered for membership.
Vegetarian meals can be accommodated only if requested ahead of time, during the ACTEVA registration. 

Please, no changes at time of service.

 
Non-members must be hosted by a PRRT member.  
If you are not a member and would like to join us for a program, please contact our 2012 Chairwoman, Vivian Auslander, at Vivian@VivianAuslander.com approximately one week prior to the program and she will arrange a host for you.


Cancellation of reservations must be made by midnight the Thursday prior to a regular meeting lunch. Members or non-members/guests canceling reservations after midnight the Thursday prior, or who are no-shows, are subject to the full charge for the function.

 

Seating is limited.  Reservations will need to be closed once we have reached our maximum, even if that is before the Thursday/Midnight Week Before deadline.

 

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