Greetings -- thanks for subscribing.
Thanks for subscribing.
I think there are a lot of people and organizations that are first and foremost interested in creating sites that generate money. Nothing wrong with making a buck -- I just think it's a better idea to focus on creating a great product first. Am I being naive?
Thanks for your interest, Chuck
Check out my Adobe InDesign Ideabook: 315 template files in 19 different categories Everything from brochures, newsletters, and direct mail to packaging, calendars, and books (one CD works with both Mac and PC). Use two or three files and you'll pay for the entire book and disc...
Is it possible to successfully rebrand one of world's largest, most un-cool retail institutions?
What were you thinking Ron Johnson? Why would you go from Target to Apple just when the Target brand had caught fire and Apple was at $25 per share (January of 2000)? Then from Apple, the world's most successful brand, to JCPenny a conventional, old-school department store? The answer may surprise you -- it surprised me.
On February 1st JCPenny, America's 25th largest national advertiser ($1.32 billion ) and its new CEO Ron Johnson (November 2011), is going to attempt to redefine retailing.
I'm not going to even attempt to explain the strategy, just understand that, as designers and marketers, we need to track how this experiment unfolds (I call it an experiment, but as Johnson describes it, it's a sure thing).
It's ALL about remaking a brand, revolutionizing the retail marketing model, and infusing everything with a new look and feel. I encourage you to watch at least the first 20 minutes of the hour-long launch video, I guarantee you won't regret it.
The launch...
Here > http://www.jcpmediaroom.com/media/200/Launch-Event-Presentation-(.mov)
The press release with details...
Here > http://www.prnewswire.com/news-releases/jcpenneys-transformation-plans-revealed-at-launch-event-in-new-york-city-138045223.html
The new JCP logo...
Here > http://photos.prnewswire.com/medias/switch.do?prefix=/appnb&page=/getStoryRemapDetails.do&prnid=20110222%252fDA51975LOGO&action=details
The new TV spot: it sure got my attention...
Here > http://www.youtube.com/user/jcpenney?blend=3&ob=video-mustangbase
Meet illustrator/artist Ahn Min Jeong
Here, by way of Will Schofield's 50 Watts blog is the work of Ahn Min Jeong, an artist from Seoul, South Korea. These works are analogous to the kind of fine engraving you'd find in the design of currency. In some cases you see graphic design mimicking art, in this case (to me) it is art mimicking graphic design. (Her website presents her name as Ahn Min Jeong, but is looks as though others refer to her as Minjeong An - apologies for the discrepancy.)
Example 1...
Here > http://myartda.com/current/c_04_b.html
Example 2...
Here > http://myartda.com/current/c_03.html
Example 3...
Here > http://myartda.com/current/c_01.html
Website...
Here > http://myartda.com/current/current.html
How to "build" a story illustration one point at a time Two reasons to watch this video. First and foremost, I really like the way it tells the story of its subject. The juxtaposition of a person with type and illustrations is effective and the scene us use to build the story drew me in and made me want to sick around for the outcome.
The second reason to watch the video is to learn about Hyper Island, a school of sorts for students and a continuing education source for working creatives.
It sounds as if, one important aspect of the experience is to get you up to speed on the digital world -- as one attendee, Kathy Hepinstall a former Creative Director at Martin Agency, put it: "It used to be charming for a creative in advertising to be a technophobe. Not so anymore so climb out of the tar pit, Dino".
I don't know enough about it to know just how relevant it all is, but the testimonials by attendees reads like a who's who of advertising agencies so there must be something cooking.
Hyper Island On a Wall...
Here > http://vimeo.com/22099160
About Hyper Island...
Here > http://programs.hyperisland.se/the-hyper-island-way/the-story/
Programs...
Here > http://programs.hyperisland.se/programs/
Master classes...
Here > http://masterclass.hyperisland.se/about-master-class/
Have you collected your free week of Lynda.com? I signed up recently as an affiliate of Lynda Weinman's wonderful training website. To me, it is THE venue for learning how to use all of the top design-oriented software programs and for discovering more about the design business and its community. One of the perks is that I get to offer you 7-day free trial of the entire collection. What's in if for me? I get a small commission if you end up signing on after the trial.
Click here for a 7-day free trial to lynda.com
Marion Deuchars...
Here > http://mariondeuchars.com/index2.html
Hat-Trick Design...
Here > http://www.hat-trickdesign.co.uk/
Two questions for creatives Will you do me a favor? I'd like to use the occasion of the new year to ask you two questions about your walk as a creative. First...
How are you doing?
Are you busy, motivated, optimistic, learning new things? In other words, what is your state of mind about the state of your craft (graphic design, marketing, illustration, photography, writing - whichever part of the creative field you represent)?
What is the most challenging part of your job at this point in your career?
Maybe it's something that has always been a challenge or maybe it's a distinct change in the landscape. Tell us where the roadblock is, or if you've already found the path around it, what the solution was.
Why these questions? Because it will be interesting to know if there are any common threads that run among us. And it might be encouraging to others to hear about the issues colleagues are dealing with - positive and negative.
There are no rules - just share what moves you and we'll see what happens. If you would prefer not to share your answers publicly, address them to me at chuckgreen@ideabook.com and I will report on them in general. Thanks in advance.
Comment here > http://www.pageplane.com/learning/two_questions_for_creatives.html
From the Ideabook.com Design Store Tintbook CMYK Process Color Selector: A palette of 25,000 CMYK process colors in print...
Here > http://www.ideabook.com/store_tintbook.html
Color Harmony Guide: From French designer Dominique Trapp...
Here > http://www.ideabook.com/store_color_harmony.html
Communicating With Color: Based on Leatrice Eiseman's seminars on the psychology of color...
Here > http://www.ideabook.com/store_pantone_guide.html
Graphic Design, Referenced: A Visual Guide to Graphic Design: One of my favorite design books...
Here > http://www.ideabook.com/graphic_design_referenced.html
Getting it Printed: How to wrestle control of your printed work...
Here > http://www.ideabook.com/store_getting_it_printed.html
Before & After: How to Design Cool Stuff...
Here > http://www.ideabook.com/before_after_how_to_design_coo.html
Before & After Page Design
Here > http://www.ideabook.com/store_page_design.html
Before & After Graphics For Business
Here > http://www.ideabook.com/store_business_graphics.html
For the graphic designer who wants to create their own products » Let's make stuff! Take, for example, something as simple as this one gallon can of "Immortality" from Brooklyn Superhero Supply Company - if you wanted to make a similar product, where would you get the can to apply the label to? Easy: from a place like The Cary Company.
Below, just to get you thinking, is a list of companies/websites that provide supplies for making things - packaging, raw materials, fasteners, and so on. I can't vouch for these specific companies but the list will give you an inkling of the possibilities.
Inventables.com for raw materials, tools, fasteners, and electrical components...
Here > https://www.inventables.com/
TheCaryCompany.com for containers...
Here > http://www.thecarycompany.com/packaging1.html
DiskMakers.com for CD and DVD duplication and packaging...
Here > http://www.discmakers.com/
Gaylord.com for library and archival supplies...
Here > http://www.gaylord.com/
Sciplus.com for products with a science or educational tilt...
Here > http://www.sciplus.com/
SpecialtyBottle.com for bottles, jars and tin containers....
Here > http://www.specialtybottle.com/
WorldClassMedals.com for high-quality medals...
Here > http://www.worldclassmedals.com/
My post about Brooklyn Superhero Supply Company...
Here > http://www.pageplane.com/packaging/sam_potts_and_the_brooklyn_sup.html
Brief posts from Chuck's Twitter and Facebook pages... A Japanese storybook...
Here > http://www.facebook.com/notes/ideabookfb/a-japanese-storybook/321915964509515
Rap, hip hop, scratching? Attention advertising agencies: When publicly traded corporations use it in their ads, it's no longer "edgy". Time for some new ideas.
Here it is photography geeks: The Nikon D4, the new flagship of the Nikon line. 16.2 Megapixels, 10 FPS Continuous Shooting, 100-12,800 ISO Expandable to 204,800, HD Video with Stereo Sound.
Here > http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.nikonusa.com%2FNikon-Products%2FProduct%2FDigital-SLR-Cameras%2F25482%2FD4.html%23tab-ProductDetail-ProductTabs-Overview&h=IAQEs9z8bAQGvFhKcSxq3Y3BHoEQpHVfxQSNFkseazVq5AA
New from Google: Search, plus Your World...
Here > http://www.youtube.com/watch?feature=player_embedded&v=8Z9TTBxarbs
I've always liked Ron and Joes illustration style. Here are ten free images.
Here > http://www.ronandjoe.com/funfree/freestuf/freebie.html
Haha... Just read this from the always succinct Seth Godin: "Please understand that book publishing is an organized hobby, not a business." Thanks Seth, no truer words have ever been uttered.
Need a tradeshow display? This gentleman, Jim Deady (Daydee), is an old friend and I've designed lots of displays for him over the years. I don't think I've ever pointed you to him before, so, if you're in need of a display, consider yourself pointed. He can also tell you lots about what works and what doesn't at tradeshows -- he's a bona fide expert.
Here > http://www.showstopperexhibits.com/
Will interactive ad agencies supplant the "traditional" creative shops like JWT?
Here > http://www.forbes.com/sites/avidan/2012/01/12/by-going-digital-is-the-jwt-ad-agency-transforming-its-business-model/
If you haven't checked it in a while, be sure to revisit Mig Reyes Humble Pied where he asks well-know web creatives the one piece of advice they would share with someone pursuing a creative career. Most are thought-provoking -- some down right inspirational.
Here > http://www.humblepied.com/all/
Why cartography is a feat of graphic design How do you make a better map? Ask cartographer David Imus. Mapmaking is not only about measurements and data, a great map is a feat of graphic design.
David Imus recently won the Cartography and Geographic Information Society's (CaGIS) annual Map Design Competition, Best of Show designation for his acclaimed new map: The Essential Geography of the United States of America.
Seth Stevenson takes a look the making of the map and explains what makes it significant in a piece he wrote for Slate.com.
Many thanks to Wendy Hersh for pointing us to it.
The Essential Geography of the United States of America...
Here > http://imusgeographics.com/sites/default/files/imagecache/product_full/imus-usa-72-120206-dpi.jpg
About this newsletter I try to remain as objective as possible about the information I share here. Unless I tell you otherwise, I receive no compensation from the organizations and people mentioned except for occasional product samples. Comments? Suggestions? Write me at chuckgreen@ideabook.com -- Chuck
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