Pictures of ideas -- a tour of Scripts: Elegant Lettering from Design's Golden Age
(I recommend you read this post from its original page as it includes illustrations)
Here > http://www.pageplane.com/typography/pictures_of_ideas_--_a_tour_of.html
I guess the reason I find ephemera so fascinating is that it freezes ideas in time. Advertisements, specimen sheets, instruction guides, product labels, and other forms of printed matter that were never meant to outlive their immediate purpose, provide a snapshot of the producer's intent and reveal a designer's approach to solving a problem.
Below is a brief tour of a new book the folks at publisher Thames & Hudson sent along: Scripts: Elegant Lettering from Design's Golden Age. It's a collection of elegant and eccentric examples of script lettering - French, British, German, Italian, and American - compiled over a thirty year period by authors Louise Fili and Steven Heller.
If you know the work of Fili and Heller, you might expect they'd have amassed a rather substantial collection of ephemera over the years. Heller, a former art director for the New York Times and well-known lecturer on the history of graphic design, has authored over 100 books on design and popular culture. Louise Fili, formerly a designer for Herb Lubalin and art director for Pantheon Books, has authored another twenty titles, many of them in collaboration with Heller (they are husband and wife).
Fili is among my favorite designers. If you have no idea why you'd want a book of this type, take a look at her portfolio of work. Though she offers a fresh and modern approach, you can't help but see the influences of 19th and early 20th century graphic design and typography.
Discovering, digesting, and deconstructing the work of others - finding the essence of how disparate elements are arranged in order - is part of the design mind's blessing/curse. Whether it's a conscious effort or gut-level assimilation, you can't help but absorb the layouts, typefaces, colors, and imagery that pass through your vision each day and mentally store them away. The beauty of this book is that it captures some of the best of what these two experienced designers have found and distills it in a form we can easily access.
The book is virtually all images - there are brief introductions to each section and footnotes, but just enough to supply the necessary orientation. The wonderful cover design was created by Louise Fili and John Passafiume. (I'm told that another favorite of mine, Jessica Hische, worked on the early stages of the interior design.)
I have hundreds of design books on the shelves around me. And, though I love digital, I love print too. I get some indescribable sense of satisfaction knowing that the thoughts of so many good designers and tens of thousands of their designs are by my side.
Scripts: Elegant Lettering from Design's Golden Age by Louise Fili and Steven Heller, ISBN 0500515689, 352 pages, published by Thames & Hudson, 2011
Some links...Here > Louise Fili...Here > Steven Heller...Here > Thames & Hudson, the publisher...Here > Jessica Hische...Here > Discuss this topic here...