 Greetings -- thank you for subscribing. Designing a logo? First step: Turn off your computer. I realize this sounds obvious, but sometimes obvious isn't. When you begin your logo design inside a software program, you limit yourself to what you can create within that particular program... Read more here > http://tinyurl.com/2g7vqdk
Be well, Chuck
P.S. I've spend hundreds of hours creating templates -- not the canned-looking stuff, but carefully constructed document frameworks. Use just two or three of the 300-plus files and you'll pay for the entire book and disc...
For Adobe InDesign > For QuarkXPress
We're discussing design and marketing topics daily on Facebook -- will you join me?
Here > http://www.facebook.com/ideabookfb
Meet photographer, stylist Beatrice Peltreas
Does it taste as good as it looks? In this case, it would be a difficult challenge.
Beatrice Peltreas is a food stylist, photographer, and writer. She writes and illustrates a blog titled La Tartine Gourmande (the gourmet sandwich), the name of which she explains as a combination of, "...une tartine (which) means an open sandwich with a topping or spread on top. Gourmande is the French to describe anyone who cannot resist food. I think this is a good term to describe me too."
I love the clean, vivid imagery she creates.
How to use paper foldables as a tool for marketing
Illustrator Bryan Green uses what might appear to be a somewhat frivolous or purely artistic medium - papercraft - as tool for marketing. He creates cut-and-fold objects and characters that his clients distribute to promote products such as books, games, software, and so on.
I like the idea and I'm going to recommend it to a couple of my clients. Used in the proper situations, I think it could be an effective way to stir the marketing pot.
Here > Bryan Green's Paper Foldables...
Here > An example of how one client is using Paper Foldables...
Here > Bryan's blog...
Comments
Thinking (big) about design -- from all angles
My old friend Martin Bounds points us to Big Think: "a global forum connecting people and ideas." Design is not the only focus, but the site does include many design-oriented interviews with people whose names you will recognize. In all, superb, personal insights well worth your time.
TA free look at a new Adobe products training series from PeachPit Press... http://www.peachpit.com/store/product.aspx?isbn=0132711745 Google Apps Store... http://chrome.google.com/webstoreThe way it has been done does not always predict the way it will be done. Designing a logo? First step: Turn off your computer. http://tinyurl.com/2g7vqdk I'm loving this collection of Ralph Lauren hang tags... http://ht.ly/3im22
Graphic design and the cultivation principle
One of the great challenges and blessings of being a graphic designer is the fact that you get to learn about all types of products and services and businesses. Increasingly, entrepreneurial designers are cultivating their knowledge to produce new products and services with a decidedly design-centric bent.
Comments
Collaborate with a lettering designer
Part of my job as a designer is to find people to collaborate with. I haven't met a designer yet who had also mastered all of the other talents necessary to create great designs - photography, type design, copywriting, and illustration, not to mention other critical gifts such as programming, development, and business administration.
So, here are the names of three top lettering designers you might want to consider collaborating with. They do hand lettering, design logotypes, are master calligraphers, and designs typefaces. Here > Laura Worthington...
Meet illustrator Keith Witmer
I love simple scratchboard illustrations - used properly, they stand up in both classic and contemporary layouts: the Harvard Business Review to Sports Illustrated. Keith Witmer is good at what he does. Watch how deftly he chooses what to include and (equally importantly) what he chooses to exclude. Here > Example 1...
Food landscape photographs? Huh?
These images are a testament to creativity. Photographer and designer Carl Warner creates and shoots elaborate landscapes made from food. First commissioned by advertising agencies for clients, they are now published as moving pictures, posters, and books - amazing.
Thanks to Leslie Green (my wife) for pointing us to them. Here > Example 1...
About the briefing I try to remain as objective as possible about the information I share here. Unless I tell you otherwise, I receive no compensation from the organizations and people mentioned except for occasional product samples. Comments? Suggestions? Write me at chuckgreen@ideabook.com
Chuck Green
|
