ABWA Scottsdale Express Network Newsletter

THE SEN MISSION
The Mission of Scottsdale Express Network is: To provide a fun, supportive and nurturing environment to help our professional members grow and prosper through networking, continuing education, recognition and leadership opportunities.

TUESDAY, APRIL14 PROGRAM

April 14

Successful Networking through the Business Journal -

How to Mix, Mingle, and Schmooze Your Way to More Business

Presented by: Dave Sherman

Networking is one of the most effective ways to grow a successful and profitable business. Unfortunately, most people don't have the tips, tools, or techniques necessary to make the most of business or social functions.

Dave Sherman, professional speaker, trainer, and best-selling author, will explain how the Business Journal can help you become an amazing networking professional and make the most of every event you attend. You will learn:

How to Connect with More Power Players

The Very Best Places to Network

The Importance of Proper Follow-Up

The Best Places for Continuing Education

AND SO MUCH MORE!

Un-Bacio
7704 E. Doubletree Ranch Road

Scottsdale, AZ 85251

Networking - 11:15 - 11:45 am

Luncheon - 11:45 am to 1:15 pm

Lunch and Networking - $25 members / $35 guests

By Advance Reservation Only ($10 additional at the door)

Payable to:

ABWA-Scottsdale Express Network, PO Box 71636, Phoenix, AZ 85050

or Register Online Now Contact Phone: 602-430-3745

Guests:

If bringing a friend at $25 each, please indicate both names if paying by check

FUTURE PROGRAMS

May 12

Networking Only

We'll adapt the well-known G.A.I.N.S. Exchange worksheet for this networking-only meeting. Come prepared to learn more about our SEN members and guests. If you want to be successful in generating referrals, it's crucial to find out as much as you can about the members of your network.

June 9

Raymond "Chip" Lambert

Unlock the Value of One of the Most Powerful Business-to-Business Social Networks on the Web - LinkedIn.

Learn to get it right the first time so you can unleash the power of your already existing networks.

Are you confused by all of the invitations you've received to join social networks? What makes LinkedIn so popular? "How can I make it work for me?"

We've all heard about the benefits of social networking platforms. Find out how they can be an extremely powerful business/program building tool for not only networking, but leveraging your contacts and creating alliances.

Raymond "Chip" Lambert is CEO of Network2Networth, a Business Development expert who works exclusively with seasoned professionals to leverage their existing relationships and catapult them into the business they truly want.

ABWA'S PROUD CODE OF CONDUCT

1. All members will serve as goodwill ambassadors for the American Business Women's Association.

2. Members will not allow their personal beliefs and convictions to interfere with the representation of ABWA's mission.

3. Members will always treat their member colleagues, guests, vendors and sponsors with honesty, respect, fairness, integrity, responsibility, kindness, and in good faith

4. Members will maintain compliance with ABWA National, Chapter and Express Network Bylaws.

5. Members will not use their personal power to advance their personal interests.

6. Members will strive for excellence in their professions by maintaining and enhancing their own business knowledge and skills, and by encouraging the professional development of other members.

BRANDING BASICS

by Julia-Isabel Davenport, MBA julia isabel

Branding is what people think about your business when they hear your company name. What are some ways you can create your brand? Using traditional methods like networking, customer service, business cards, websites and even publicity. One of the more recent methods has been with social media. That could include blogging or micro-blogging with Twitter, using on-line networking groups like LinkedIn or Facebook, or even posting a video on YouTube.

When using social media you need to first decide the purpose behind the tool. Will it be personal or professional? There is a difference in how you will present yourself, in what you post and how you answer. With most small businesses the company owner is the company brand. Be mindful of that before you post something that could drive off your potential customers.

Likewise, you can use these same tools to attract potential customers. Use keywords that they would search for to find you in your messages. If you need ideas on what they might search, you can have Google search your site for potential keywords. This can be found at http://adwords.google.com.

Another way to promote your social media brand is to include it on your email signature so that everyone knows how to reach you. For example my signature file includes:

Julia-Isabel Davenport, MBA Maximize Your Publicity, LLC www.MaximizeYourPublicity.com (623) 572-8201 Unlock Your Potential with my blog at www.maximizeyourpublicity.com/wordpress
View my LinkedIn profile at www.linkedin.com/in/juliadavenport
Yes, I'm on Facebook too - Julia-Isabel Davenport
Follow me on Twitter at http://twitter.com/juliadavenport

Here's to you building a very successful brand!

SEN BOARD MEETING MINUTES

March 5, 5 5:30 p.m. - Mike, Donna, and Katheryn in attendance; Kim and Shawn were absent.

Other business

� Katheryn reports our budget is about $1,200 this is about twice the amount in September.
� Mike has made arrangements for the wine tasting on April 21: Terrior Wine Pub on NE corner of Scottsdale and Indian Bend Road. Private room and patio. Room rental $100; cheese, meat and fruit tray (enough for 20 people is $50. We decided not to bring in anything extra but order another tray if need be. Will be no more than $200 hard costs. Gilat will speak on wine tasting tips. Cost for people to attend $20 if by March 10 meeting date; $25 thereafter. Glasses of wine will be between $ and $7. Donna will make flyers.
� Mike will talk to Kim about room arrangements at Un Bacio. We really want to have the intimate tables instead of the long one.
� Newsletter - Donna started the contest for reading the newsletter. We'll award a dinner for two or some such thing.
� Donna and Kim will handle the guest information sheets to take some of the burden off Katheryn.

Upcoming Events:
� April - Dave Sherman
� May - Networking (Mike suggested G.A.I.N.S. sheets and include "other networking groups.")
� June - Mike booked Chip Lambert to talk about LinkedIn. (He will let Kim know.)

Respectfully submitted,
Donna Tucker, VP of Communications

MORE PICTURES FROM THE MARCH MEETING

HOW TO SAY NO AND STILL BE LIKED

By Michael Lee

We've all been in this situation. Somebody asks us to do him or her a favor and, though there are a gazillion other things we should do first, we find it difficult to turn the other person down because he or she has done us a favor in the past, or is a close friend or a family member. The concept of gratitude prevails and we find ourselves trapped in something we really didn't know why we committed to. We can sometimes be so worried at causing disappointment in other people, often at the expense of our own activities and interests.

Frankly, knowing how to say "no" requires skill. Others might say that it shouldn't be hard to do. But, let's face it. We live as social beings and acceptance often occupies the number-one spot in the list of virtues we want to achieve. Despite this, there are actually ways we can circumvent this difficulty. Subliminal persuasion is one way.

Here are five more friendly, pain-free and reasonable ways to say "no."

1. Say "no"; then show what the other person has to do to get a "yes"
For example: An employee is asking you for a raise but you hesitate to do so because lately he's been skipping work and picking arguments with co-workers. Yet, he looks like he really needs it and has been working for your company for three years now. You want to give him a raise, but his recent behavior is a little disappointing. How do you say "no"?

Tell him that you can't approve a raise right now, but will do so once you see an improvement in his work ethic. You can say, "I understand your need for a salary increase, but in order for me to implement that, we'll have to work on strengthening your work habits. Now, let's see how we can make that happen..."

2. Make it impersonal.
Make it sound like saying "no" was a matter of circumstance, not of choice. An example of this is: "We've just paid our mortgage and my daughter is going off to college in two weeks. I won't be able to lend you money."

3. Say "no" in a way that will make the other person say "no" to himself or herself
Instead of saying "no," teach the other person to say "yes" to what you want. Do this subtly, of course. For instance, your fashion-conscious sister wants to get a pink iPod while you want a blue one. You can tell her that while pink is a cute color, it's more difficult to match with her clothes. Once you level with her and link what you want with what interests her, she'll give in and agree with you.

4. Say you want to say "yes," but...
Like tip number two, make it sound like you had no choice but to turn the other person down. This way, the relationship remains intact and no one gets hurt. Just don't involve other people, like blame your saying "no" to somebody else, as this could result in conflict and ill feelings.

5. Say it nicely.
You're giving negative news, so you might as well do it nicely. Let the other person down easy to avoid misunderstandings. It's the least you can for the disappointed. People tend to be more accepting of bad news if it's brought in a polite and sympathetic manner.

About the Author:

Michael Lee is the author of the highly acclaimed How To Be An Expert Persuader... In 20 Days or Less. This power-packed course reveals mind-altering persuasion secrets to turbocharge your earnings, win lots of friends, captivate the opposite sex, and make anyone subconsciously like and trust you. If you want to easily and quickly persuade anyone to eagerly do anything you want, go to http://www.20daypersuasion.com now! Special surprise gift awaits you.

ABWA SEN SPECIAL NETWORKING EVENT!

A SLICE OF ABWA

Be sure to save Saturday June 20, from 8:00 a.m. to 3:30 p.m. for the annual Arizona Round Up combined this year with the Regional Council's Leadership Retreat. There will be workshops for the officers, a team-building segment as well as "Ask the "Experts" panel discussion. Also, our 2nd annual AZ Woman of the Year (and other awards) will be presented. Be prepared to meet Michelle Egbert our District VI VP as well as other surprises. Stay tuned for more details.

2009 District VI Conference, Tucson, Arizona, March 20-21. Lots of new ideas, programs and contests this year. We looked at our Best Practices Scorecard and developed some ideas to enhance the ABWA experience for Scottsdale Express members - current and future! We looked at Strategy, Operations, Strength and Vitality, Curriculum and Program Planning; we discussed the benefits of the new WIN program; and we revisited the ABWA mission to understand how its basic tenants have endured for 60 years.

What is WIN? ABWA is proud to announce The Women's Instructional Network (WIN) - an exciting new sophisticated, interactive online learning and communications tool designed exclusively for ABWA members. ABWA is the first association to offer this unique opportunity. WIN will enhance your professional and personal skills, and turn your organization into a more successful high-performance team.

Play ABWA's Fame Game -- Your Ticket to the Inner Circle Hall of Fame. Stake your claim to fame with ABWA! Join the race to Inner Circle Hall of Fame today. This is your chance to achieve celebrity status in the American Business Women's Association! In the next few months, your rise to the top will include countless opportunities to connect with professionals within the community and receive unprecedented recognition within ABWA.

As a member of ABWA, you are automatically entered in a first-ever race to the Inner Circle Hall of Fame. By recruiting 11 members between March 1 and September 1, 2009, you will take your place in ABWA history with a special induction into the ABWA Hall of Fame at the 2009 National Women's Leadership Conference and a limited edition, commemorative brooch.

READERSHIP CONTEST
Are You Reading Your Newsletter? Each month through the end of the network year (July), we will post a new clue in this newsletter describing a mystery celebrity. Combine the clues and make a guess at the July meeting to win gifts and prizes valued at $50 or more. Come on ... play along. It will be fun. CLUE #2 - Golf

OTHER NETWORKING OPPORTUNITIES
NetworkingPhoenix.com Scottsdale Chamber of Commerce Events Arizona Power Networking FEATURED EVENT Women on Course Tuesday April 28 , 2009 2:00 p.m. - 7:00 p.m. Troon North Golf Club 10320 E Dynamite Blvd, Scottsdale, AZ $79 Guest $59 Women on Course member Register here!

For information about meetings or membership, contact VP of Communications, Donna Tucker: 602-788-3121.

We hope you enjoyed this issue of the SEN News. Send questions, comments or contributions to Donna Tucker 602-788-3121 ABWA-network@att.net

The ABWA mission: To bring together businesswomen of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support and national recognition