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 Volume 80: September 26, 2011
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New Rules for Alcohol Companies to Advertise and Market on Social Networks
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Alcohol marketers are going to have to start carding at the door to their social networking fan pages.
Starting Sept. 30, spirits makers in the U.S. and Europe will be held to a new set of self-regulatory guidelines for advertising and marketing on social networking sites and other digital media designed to prevent marketing their products to kids.
Bacardi's Facebook page lists a series of "house rules" for user generated content posted on its page.
The new rules require restricting access to spirits makers' official brand pages on social networking sites, like Facebook, to adults who are of legal drinking age. Marketers also are required to monitor those sites for inappropriate content and to promote responsible drinking.
To view the full story, click on this link: http://blogs.wsj.com/digits/2011/09/20/new-rules-for-alcohol-companies-to-advertise-and-market-on-social-networks/?KEYWORDS=New+Rules+for+Alcohol+Companies+to+Advertise+and+Market+on+Social+Networks Source: WSJ |
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ISP Makes 363 DUI Arrests in Statewide Campaign
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(Versailles, Ind.) - On Friday and Saturday, September 9 and 10 between the hours of 7:00 p.m. and 6:00 a.m., the Indiana State Police conducted a statewide driving under the influence enforcement project. Enforcement personnel throughout Indiana were assigned to this detail to aggressively seek and arrest impaired drivers.
Impaired driving remains one of America's deadliest problems. According to the National Highway Traffic Safety Administration, in 2009, 33,808 people were killed nationally in motor vehicle crashes. That same year, 10,839 people were killed in crashes that involved a driver or motorcyclist with a blood alcohol concentration of .08 or higher. That means every 48 minutes someone died in a crash involving an impaired driver. In Indiana, in 2009, there were a total of 189,676 crashes, 8,855 of them were alcohol related, resulting in 168 deaths.
To view the full story, click on this link: http://www.eaglecountryonline.com/news.php?nID=2323
Source: Indiana State Police
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Latimer: Alcohol more deadly than AIDS
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Although it's an important part of our social culture, alcohol is also a deadly force in this world. According to a report released by the World Health Organization earlier this year, alcohol is more deadly than AIDS, tuberculosis or violence.
Actually, at 2.5 million alcohol related deaths each year, unsafe alcohol use is responsible for nearly four per cent of deaths worldwide.
Alcohol is the world's third largest risk factor for disease burden after childhood malnutrition and unsafe sex-but it is the leading risk factor in many higher income nations such as the Americas and the Western Pacific. In Europe, it is the second largest.
In its Global Status Report on Alcohol and Health, the WHO suggests rising incomes have spurred more drinking in some of the heavily populated countries in Africa and Asia over recent years. Along with this, binge drinking is becoming more of a problem in many developed countries. In Russia, alcohol is responsible for one in every five deaths.
To view the full story, click on this link: http://www.bclocalnews.com/okanagan_similkameen/kelownacapitalnews/business/128932538.html
Source: Kelowna Capital News
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Scottish government confirms minimum pricing plans
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The Scottish Government has confirmed that it will introduce its Alcohol Minimum Pricing Bill this autumn.
The bill will introduce the principle of a minimum unit price for alcohol with the exact level to be set at a later date.
In a statement on the bill on the government website, it said:
"Given the link between consumption and harm, and evidence that affordability is one of the drivers of increased consumption, addressing price is an important element of any long-term strategy to tackle alcohol misuse."
Jeremy Beadles, chief executive of the Wine & Spirit Trade Association, said: "There is no evidence to suggest minimum pricing will be effective in tackling alcohol misuse and substantial grounds to believe the policy breaches EU law.
To view the full story, click on this link: http://offlicencenews.co.uk/news/fullstory.php/aid/12380/Scottish_government_confirms_minimum_pricing_plans.html
Source: off license news
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California bill banning alcohol sales at self-checkout stands advances
Advocates of the measure say it would make it harder for teens to buy beer, wine and liquor. Supermarket chains say it's a cynical attempt by a union to fight labor-saving technology.
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Rob Gokee and Allison Vanore know that buying wine at their neighborhood Fresh & Easy near the USC campus can be something of a production.
After scanning two bottles at one of the store's self-checkout stands, all heck broke loose. An alarm sounded. A red light flashed. And the checkout computer froze until a clerk came by to confirm the buyer was at least 21 years old.
California politicians, egged on by the grocery clerks union, want to put an end to such four-alarm checkouts. They're pushing a law that would require anyone buying liquor to conduct business with a human cashier, not a machine.
Supporters say the legislation would prevent underage buyers from slipping out the door with beer and bourbon - and keep more cashiers employed.
To view the full story, click on this link: http://www.latimes.com/business/la-fi-grocery-checkout-20110905,0,5102682.story
Source: LA Times
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Study: Parents Have Misperception Of Kids' Drug, Alcohol Use
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A new study looks at parents' perception of alcohol and marijuana use among teenagers. The study from the University of Michigan's C.S. Mott Children's Hospital says that 10 percent of parents think their own teens drank alcohol in the last year and five percent think their teens smoked marijuana in the last year.
But, those same parents say 60 percent of other teens have consumed alcohol and 40 percent have smoked marijuana. Clinical psychologist Dr. Greg Sipes says those numbers are not far off.
"By the time you're in tenth grade, most kids have used alcohol and a good portion of kids have already smoked marijuana," he said. "And by the time you're into twelfth grade, a vast majority have tried both."
Dr. Sipes says alcohol and marijuana aren't the only drugs to be concerned about.
"Interestingly enough the fastest growing type of substance abuse among teens in this country is prescription substances, right out of the drug cabinet at home, the medicine cabinet," he said. "Sometimes, it's even the parents' medicine."
Dr. Sipes says parents need to talk to their teenagers about drug and alcohol use whether they believe their kids have tried them or not. He says it is also smart to make sure any substances such as alcohol are not readily available in the house.
To view the full story, click on this link: http://indianapublicmedia.org/news/parents-perception-kids-drugalcohol-usage-bit-20459/
Source: Network Indiana
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Pennsylvania Liquor Control Board Ends Wine Kiosk Program
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The Pennsylvania Liquor Control Board's experiment with self-serve wine kiosks in supermarkets is over.
The wine kiosk program was plagued with problems, mostly as a result of malfunctioning machines. Then the LCB ended up in a contract dispute with the manufacturer of the kiosks.
LCB spokeswoman Stacy Witalec claims the agency is owed more than a million dollars in expenses, "The contract that we had with Simple Brands was a no cost contract and our expenses were to be reimbursed by simple brands for anything that we incurred through the set-up and the maintenance of the program, so anything related to data lines and those sorts of options."
Witalec says Simple Brands failed to resolve the matter by Monday night's deadline and now the agency has shut down the kiosks. She says the LCB has already begun conversations with the manufacturer with regard to removing the 21 kiosks that were still in operation.
Source: CBS
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Ken Burns's "Prohibition" Documentary Series to Debut on PBS iPad App
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Ken Burns's "Prohibition" is a three-part five hour documentary series that reveals the story behind the Eighteenth Amendment to the U.S. Constitution and the era that it encompassed, including bathtub gin, bootleggers, and speakeasies, where liquor consumption soared and social mores were destroyed.
This promises to be a great documentary, and guess what? You can watch it for free, right on your iPad. An early premiere of the first episode of "Prohibition" will be available on Friday, September 23 on the free PBS apps for the iPad and the iPhone.
According to Jason Seiken, Senior Vice President, Interactive, Product Development & Innovation, "PBS' strategy of debuting high-profile shows on the iPad and the iPhone before television broadcast has been enormously popular with users. The early premiere of ... "Prohibition" is part of our ongoing mission to provide all Americans with content where and when they want it."
The entire series will be aired on October 2nd, 3rd, and 4th. Episodes 2 and 3 of the documentary will be available to watch on your iPad and iPhone the day after each television airdate, so even if you don't have cable or don't have access to PBS on your television, you can still catch "Prohibition" in its entirety, plus plenty of other great content from the network.
PBS for iPad provides users with more than 250 hours of free video, including full-length programs, TV schedules, and previews. PBS for the iPad can be downloaded from the App Store.
Link: http://www.padgadget.com/2011/09/22/ken-burns%E2%80%99s-%E2%80%9Cprohibition%E2%80%9D-documentary-series-to-debut-on-pbs-ipad-app/
Source: PadGadget |
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