Promoting Your Own Brand Image
How do you manage the development of your career?
Do you consider the image you portray and how colleagues and employers may perceive you? You are represented by every online profile you create and every document you send out. This includes the wording, the tone, and the mechanics of everything you have written. Your brand imagine consists of the overall approach you take to managing your professional presence, including how you document and write about your career.
Consider these elements of a brand image strategy:
Business Documents: Business Cards
Business Portfolio: Transcripts, Reviews, Letters of Recommendation, Articles
Career Documents: Resume, References
Interview Documents: Interview Prompts, Background History
Memberships, Affiliations
Online Presence: Profiles, Social Networking
When you develop a strong image and presence you are increasing your potential for future opportunities. In addition, you are likely to find that you gain increased confidence in your skills and abilities when you have an organized approach to your career.
If you would like to discuss how you can develop a strong brand image please contact Dr. J for a free evaluation: Contact Dr. J
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