Liquor Express Newsletter

Liquor Express Newsletter

December 2011

In This Issue

NEW in Stores

We Recommend

Featured Contest

NEW in Stores -

Fairview Cellars - The Wrath 2009

*Only available at Tillicum Liquor Express

Named "Icon Wine of the Year" by Icon Wines :

"Intense, brooding and fantastically complex. This single vineyard Cabernet Sauvignon flies in the face of conventional wisdom which suggests that the thick skinned Bordeaux variety can't be properly ripened in BC. Fairview Cellars has had impressive success of ripening the grape year-in, year-out producing popular Cabernets and Cabernet-based blends but this one-off release sets a new standard for a cool climate Cabernet Sauvignon in BC.

The fruit for this 100% Cabernet Sauvignon wine comes from a Golden Mile Bench property that winegrower and winemaker Bill Eggert has been cultivating for 5 years. The name is a nod to "The Grapes of Wrath" and the hardship it suggests in getting the new vineyard site to the point where it would produce quality fruit (or any fruit at all for that matter). It could also refer to the wrath of God due to the seemingly spiteful nature of Bill's run of bad-luck with the site (feasting dear and wrathful hail). 2009 produced the first serviceable crop from the site and the timing couldn't have been better. The combination of the hot season and the vineyard site has produced the ripest Cabernet Sauvignon I have ever tasted in BC." $75.00

BACARDI OAKHEART

Backed by over a century of BACARDI tradition, BACARDI OAKHEART is a new addition to the market. Using expert blending techniques they have created the perfect base for the liquid, using rums that have been mellowed in specially selected charred white oak barrels to impart a hint of smokiness, further enhanced by the addition of natural charred oak extract to give the rum woody notes. Finally, they add selected flavours and spices - honey essence for the light floral & delicate top notes; vanilla extracted from the finest Madagascan vanilla beans; cinnamon and nutmeg selectively sourced for quality from Vietnam (cinnamon), Indonesia (nutmeg) & South East Asia (both). The result is a truly unique specialty rum: boldly spiced, velvety smooth with just a hint of smokiness.

Tasting Notes:

The nose delivers the characteristics associated with walking into an aging warehouse, oak barrel staves with the essence of bourbon or brandy, a hint of smoke from the charring process, background notes of dried fruits and a heavy delivery of sweet creamy butterscotch. After one sip, it is smooth at the front, slightly coats the tongue with a custard taste, maple & honey flavours, and ends with a slightly peppery rum kick. $30.49

Greetings! peter dec 2011

With the holidays upon us, and Christmas just around the corner, everyone is making merry with winter parties and seasonal soirees. We have everything in store for your festivities - from celebratory champagnes and ports, down to the ice and chips! All stores are open regular hours during the holidays, except for December 25 when we will be open 11am-7pm.

As always, we have some great sales and contests in effect. The best way to keep up-to-date on new releases and promotions is through Twitter and Facebook, as well as the Specials page of our website.

Remember - this newsletter is only for our valued Loyalty Club Members, and will provide you with exclusive product notes and promotions.

From all of us at Liquor Express, I wish you a safe, healthy and happy holiday season.

Sincerely,

Peter Heemskerk

Liquor Express

We Recommend...

Each month we ask our store managers and senior product consultants to share their top tips and best buys with our Loyalty Club Subscribers.

Paul - Manager, Pipers Liquor Express
Bird in Hand Two in the Bush Shiraz

Wonderful, rich wine with intense aromas of dark berries and exotic spices. Blackberries, white pepper and mocha fill the mouth with a pleasant, long lasting finish. Voted Best Rhone Style Wine in the World (under 10 pounds Sterling) at the Decanter World Wine Awards Sept. 2011. $24.99.

Lisa - Manager, Yates Street Liquor Express
Unibroue Collection 12 pack

This is an excellent collection to bring to any gathering or the perfect gift for a craft beer enthusiast. It features four awesomely unique beers: Blonde de Chambly, Trois Pistoles, Eau Benite and Maudite. Produced in Quebec, these Belgian style beers are only partly filtered and are brewed with inspiration from the two-centuries-old traditions of Trappist monks. Each one has a distinctive character defined by taste, colour, texture and density, which allow them to pair very well with food. Along with excellent beer each bottle comes with a bit of mystery. Each of the labels represent a part of history, myth or legend. Check out www.unibroue.com to find out more about these fantastic beers, but don't forget to stop by Yates to pick some up! $27.00.

Easha - Manager, Harris Green Liquor Express

Lamb's Black Sheep Spiced Rum

Phillip's Butterscotch Ripple Schnapps

Ok - so I recommended two products, but that's because they blend so nicely together to make a holiday cocktail.

In a large mug, mix 1 oz of Lambs Black Sheep Spiced Rum and 1/2 oz Phillips Butterscotch Ripple Schnapps. Top up with apple juice and heat for 2 minutes in the microwave. You'll be rewarded with delicious candy apple cider.

Lambs Black Sheep 750ml $25.99. Butterscotch Ripple 375 ml $11.65.

Dallas - Manager, Esquimalt Liquor Express

UV Cake Flavoured Vodka

What a treat for the holidays! The UV Cake Flavoured Vodka is perfect for all your celebrations. This unique tasting vodka tastes amazingly like a white cake. Try it with Cola, Ginger Ale or as a shot! $25.49

Helen - Store Manager, Tillicum Liquor Express

Revelstoke Spiced Whisky

Just in time for the holiday/winter season is this Spiced Whisky from Revelstoke. It is strong on vanilla with lots of Christmassy spices. It can easily be substituted in the traditional rum & eggnog and would make for a very warming toddy. 750ml is $31.99. 50ml is $3.49.

Featured Contests

It's hockey time! Liquor Express wants to help you enjoy the game at home on your brand new 55 inch Flat Screen TV!

You can be a ROCKSTAR!

Sponsored by Rockstar Vodka. Enter to win a Rockstar Guitar (on display at Yates and Tillicum stores).

Enter to win at any of our 6 locations. Details in store.

Liquor Express - Proudly Island Owned & Operated

At Liquor Express, we strive to create the very best customer experience for all. If you ever have any concerns, questions or requests please email us at info@liquorexpress.ca. Thank you very much for your patronage.

Yours in Good Spirits,

759 Yates Street, Victoria, British Columbia V8N 2R2
www.liquorexpress.ca

LiquorExpressBC

Liquor Express