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Liquor Express NewsletterJuly/August 2010
In This Issue
Great New Wines
UV Vodka Brand Launch
Beer Time- More Deals
Canadian Club and Russian Standard
extended-Electric Bike Draw
Woodys Refresh Bev Line Up
New Products
GREAT NEW WINES
Discovering new wines can be a daunting, expensive and time consuming task with lots of pitfalls. The experience of tasting and possibly pouring out lots of poor to mediocre wines is not something that we believe our customers should need to do. At Liquor Express we want to make this easy and fun. Each month we will dedicate a section in the Newsletter advising you of the newest wines to our store shelves. Each of these wines will only be selected after we have carefully evaluated and assessed the quality and value. Only then will we list these wines. Below is a list of new wines that are exceptional.

Wines around $20.00
Corte C 2008
Argentina
80% Malbec/20% Cabernet Sauvignon
Dark Red in colour, this wine show intense raspberry aromas with hints of eucalyptus. Sweet fruit on the palate with round tannins and a generously long finish

Andeluna Cellars
Argentina
Torrontes 2008
Light gold in colour. Aromas of white flowers and peach, I thought it was a Viognier at first. Tons of tropical fruits and citrus flavours with a great finish. This is a must try

Wines around $15.00
Alamos Malbec 2008
Argentina
Malbec
This is an amazing value and shows us why there is such great value to be found in Argentina.
90 points from Wine Spectator
Inky black in colour. Licorice and black cherries. Full bodied and good length in the finish.

The Elegant Ocker 2008
McLaren Vale, South Australia
75% Shiraz / 25% Cabernet
Big oak with tons of ripe fruit. The term fruit bomb comes to mind. This is a wine to please the masses. A definite must try.
UV Vodka
UV Vodka has come out with some unique and innovative products. This month we are launching a line-up of flavuv vodkaoured vodkas and Ready to Drink Cocktails. These are fun, colourful and super trendy. We will be having tastings in each of the Victoria area stores so make sure you come by and have a taste. We will post time and dates on the Facebook page. We also have a draw for a Retro styled Icechest on wheels
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Greetings!

peter glassesWelcome to the July/August Newsletter.

Wow summer has finally arrived. Crisp white wines, ciders, coolers and frosty cold beer seem to be what bring people into the stores these days. We have loaded up on some great products at some great prices so come on by and check us out. In order to keep customers updated more frequently  a Facebook page, Blogger and Twitter account have been set up. Hopefully you will want to keep in touch with us around the clock.

Loyalty Members
-You will earn points with every purchase made at your Liquor Express Store. As you accumulate points you can redeem them for discounts towards your purchases.
-You will receive a copy of the newsletter by email which will inform you about our promotions, sale items and new products.
-You will automatically be entered in all of our draws in your Liquor Express Store so  long as we have a working email for you.

Sincerely,
 
Peter Heemskerk
Liquor Express
 
Beer Time
 More Summer Deals
In this economy who doesn't like to see some extra value or savings. Look for the following at all Liquor Express stores.
Molson Canadian and Coor`s Light 28 packs -at the cost of a 24pack- this is 4 free beer!!
I think we may still have
Kokanee, Molson Canadian and Coor`s Light
18 packs at the price of 15 packs- left while supplies last
Sleeman Original Draft 12 packs btls $2.00 off starting in August only
Corona 12 packs at $2.00 off the regular price- with cooler bag giveaway
Heineken 12 pack cans and bottles - $1.50 off 
Canadian Club and Russian Standard
Look for 750 ml bottles of Russian Standard Vodka and Canadian Club Whisky on special reduced pricing for this period.

Mike's Hard Lemonade-Electric Bike Draw
-extended
electric bikeLiquor Express and Mikes Hard Lemonade have partnered  for this one.
We have an Electric Bike that will be on Display for 1 week at at each of the stores in August. To promote Mike's Hard products.
We will have Mike`s Hard Lemonade and Pink Lemonade 4pks -$.50 off and 12 pks of Mike's Hard Lemonade -$1.00 off all summer long Please remember that all Loyalty Members with working emails will automatically be entered to win in all of our giveaway.
Woodys Brand Promotion-till September
Look for some exciting new flavours and $9.99 pricing in all the stores
All from Woodys
Fruit line up Mexican Lime and (Pineapple Grapefruit-when available)
From the soda line up - Sasparilla( Rootbeer) and Refresher(Cream Soda)
From the Tinis line up-Pomtini and Orangetini
  Other New Products to the shelves
Cat Walk Cabernet Sauvignon -from Australia this is a big bold fruit forward Cabernet exactly what I want from Australia.
2 Organic Wines from Emiliana of Chile.
Eco-Balance Chardonnay and Eco -Balance Cabernet Sauvignon
These wines are true to their varietal characteristics and deliver great value at under $15.00
Absolut Acai Berry - here is a flavoured Vodka with "absolutely' no sugar added but tons of berry flavour and a little natural energy boost as well.

About Liquor Express
At Liquor Express, we strive to create the very best customer experience for all. If you ever have any concerns, questions or requests feel free to send us an email at info@liquorexpress.ca.
Thank you very much for your patronage.
 
Yours in Good Spirits,
Liquor Express

759 Yates
Victoria BC, British Columbia V8N 2R2