| Michelle Leissner joins Board of PII |
At the May 25th annual meeting of PII (Printing Industry of Illinois / Indiana Association), Michelle Leissner, Preisdent and CEO of H&H Graphics, Inc. was elected to a 3 year term on the Board of Directors. Congratulations, Michelle! We look forward to your contributions to our industry! |
| Lunch & Learn |
Did you know that we offer lunch and learn sessions for your team? We bring the pizza and we come out to your facility to teach your team about enhancing print with special effects. We talk about the many different applications we offer and how they differentiate print. We also educate the group about the screen printing process. Armed with this knowledge, you can see increased sales and better solutions for your customers. There is no charge for this service. Please call John Lipkowski at (312) 505-6244 to arrange a session for your team! |
Recommended Reading We LOVE this article by Stepehn Beals, founder of www.printoolz.com. It's really worth reading! |
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| Greetings!
Feeling hot, hot, hot? We are! Not only is the tempature rising but we are in our peak season at H&H Graphics, Inc. It's definitely Christmas in July here in Lincolnwood, as we produce gift cards and greeting cards galore for the upcoming holiday season. Our 2nd shift is running and we have added a Sunday shift to better serve you. We hope your summer is going well. Enjoy it - they go by so fast!
Best,
Michelle & Mike |
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Want to Get Engaged?
 Printers and marketers everywhere are looking for innovation; ideas that make them stand out from the competition and help their products get noticed. After all, that's the goal of any printed piece, right? You want the target to remember the piece and act on it. Well, sometimes the best innovation comes in the form of an application of something already known.
Scratch off promotions, added to your existing piece, can be just the ticket. Think about it...people cannot resist the urge to scratch off and see what they've won or what is revealed beneath. When they do, you've accomplished so much more than a plain printed piece ever could. You've engaged the target and they are interacting with the piece, and that increases recall and response rate. In fact, research shows that scratch off promotions pull in response rates of 30%-50%!!
Just because scratch off has been around for a while doesn't mean you can't get creative with it. Here are some ideas to get you started:
· Create a unique shape for the scratch off area - recently we did a scratch off card for a NASCAR promotion and the scratch off area was the windshield of the car. It looks very cool and gets attention! We've also done hearts, stars and many other shapes.
· Use a "different" color for the scratch off - did you know that scratch off comes in many colors? We did a piece for a real estate broker with a picture of a house. The scratch off was the door, and it was red. Using color allows you to tie in branding and get your message across with style.
· Incorporate scratch off with PURL's and other variable data campaigns - We are working a lot with digital printing. Just because it's variable data doesn't mean it can't also be enhanced. Give your target customers a reason to go to the PURL site like entering a code found under a scratch off to see what they've won. You can also do this with any website without creating PURL's. Let people enter a unique code revealed when they scratch off, and you'll know exactly who visited your site.
Best of all, we can help! We provide our expertise and consultation on scratch off promotions at no charge to you (or your customer when applicable). We can also share samples to help generate creative thinking. Call us and you'll see what you've won...more business! |
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H&H Graphics brings special effects, including glitter, fragrance, scratch-off, texture, and high gloss or matte finishes, to print. Our quality, attention to detail and outstanding service have kept us in business since 1978. If there's anything we can do for you, please ask! Thank you for your time.
Sincerely,
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Michelle & Mike
H&H Graphics, Inc. |
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