College of Business Administration 

CAL POLY POMONA 

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 E-Newsletter  Fall 2011 

  

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NYC Alumni Mixer (Nov. 14)

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Cyber Camp -- Marc Crawford '11

Greetings!

As dean of the College of Business Administration, I have the honor of frequently meeting with our proud alumni. Invariably, discussions veer toward their alma mater and whether Cal Poly Pomona and CBA remain special institutions of learning for students. I tell them with confidence that our students continue to receive a high-quality education and, more and more, this generation of business majors are taking control of their learn-by-doing experiences.  

 

In this newsletter you'll see many examples of student excellence. CBA students are winning national business competitions, are obtaining selective internships and are highly committed to success in the classroom. It's always been my belief that our students can compete with the best university students in this country and I think you'll agree with me after reading these stories. 


Dean Lapidus with students 

 

Sincerely,  

Richard S. Lapidus

Dean, College of Business Administration 

 

COLLEGE NEWS 

   

Graduate Programs Named Best in Business     

 

Princeton Review 2012

The Princeton Review has again taken notice of the College of Business Administration. The education services company recently recognized CBA's graduate programs as one of the nation's best in its 2012 edition of "The Best 294 Business Schools."  

 

"CBA has a long tradition of delivering innovative 'signature experiences' that transform our graduates into the global business leaders of tomorrow," CBA Dean Richard Lapidus says.  "We are pleased that the Princeton Review has once again acknowledged our efforts and the quality of our graduates and has included us among some of the finest schools in the country."

 

Read more. 

 

 

 

 

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Financing a Dream 

 

Mercer Scholarship recipients for 2011-12  

Accounting students Alexa Koch and Bernice Rose have a knack for math but figuring out how they are going to pay for college won't require any special formulas or calculations.

The tuition and fees they will pay for the 2011-12 school year: $0.

Koch and Rose are the inaugural recipients of the D. Scott Mercer Scholarship, a fund aimed at high achieving students and military veterans in the College of Business Administration. Koch and Rose's scholarship is more than a 1-year gift. As long as they take a full-course load and maintain a 3.0 grade point average, the Mercer scholarship will continue paying for their education.   

  

 Read more. 

 

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IT Assurance and Security Group Makes History by Donating to the College 

 

ISACA donation

A prominent professional association has contributed to the College of Business Administration building complex, making it the first time in the group's 42-year history that a donation has been made in support of a building.  

 

The ISACA Los Angeles Chapter (formerly known as the Information Systems Audit and Control Association) has pledged $50,000 for the new three-building complex. To honor the chapter's generosity, CBA will name two 15-seat conference rooms after it in perpetuity when the project is unveiled in 2012.  

 

Read more.

 

 

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Honorary Society Wins National Competition

 

BAP students celebrating their winA group of College of Business Administration accounting students bested collegiate teams throughout the country in a competition that netted them a $1,000 cash prize.   

 

"We went against some top schools," says 2011-12 Beta Alpha Psi President Nicolina Russo who was also a member of the winning team. "The judges commented on our creativity but I also think our edge was our public speaking. We practiced for a month and we didn't make any mistakes when we presented."   

 

Read more.  

 

 

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 CBA Clubs Among the Best in the Country 

 

PIHRA members Year after year, many Cal Poly Pomona business clubs are recognized for their excellence. 


This year was no different. 


Professionals in Human Resources Association (PIHRA), Finance Society and Beta Alpha Psi were named superior chapters by the national organizations that govern them.   


"The college is a staunch supporter of our business clubs," says Associate Dean Cheryl Wyrick who also serves as PIHRA's club advisor. "They are a perfect complement to classroom learning as the clubs offer solid training in soft skills and the ability to connect with alumni."   

 

Although the criteria varies among the organizations, attaining a superior status is not an easy feat. Club leaders must demonstrate that they have highly engaged members, offer career development training and provide networking opportunities. The clubs more than fulfilled the basic requirements for the 2010-11 school year. In addition to inviting professionals to speak at meetings, each club offers at least one major event such as Finance Society's stock market challenge, PIHRA's Evening with Industry - a networking mixer with executives from JPL NASA, Blizzard Entertainment and Southern California Edison - and Beta Alpha Psi's Meet the Firms - a recruiting event that attracts major accounting firms.

 

 

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New Faculty Join CBA   

 

Prof. Ozkaya  

CBA welcomed three new tenure-track faculty members for fall quarter and another professor will join in winter 2012.  Collectively, these new teacher-scholars bring years of industry experience and are well-equipped to teach students new and emerging  business trends.  

 

Read more.   

      

 

 

 

ALUMNI NEWS

Alumnus Turns His Love Of Fishing Into A Successful Business

Alumnus Gary YamamotoGary Yamamoto ('72, data processing) may seem like a quiet-natured man nearing his 70s, but in the world of sport bass fishing he's is an undeniable rock star.

 

Yamamoto, one of the world's best bass fishermen for more than a quarter-century, has attracted a large following of fans who line up to get his autograph and to take a photo with him. In Japan, where he was one of the first Westerners to share his bass fishing skills and techniques, his celebrity status is on another level.

   

Yamamoto is more than a celebrity fisherman. The Hawaiian native has leveraged his popularity into creating a lucrative business selling lures and other fishing tackle for his company, Gary Yamamoto Custom Baits Inc. 

 

 Read more.  

 

 

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Alumni Night in the Ballpark  

 

Alumni at the Ballpark 2011 For one night, Broncos of all ages gathered at the ballpark in late September to cheer on the Los Angeles Angels of Anaheim who were playing in one of the most important games of the season.  

 

O.C. Sports Grill hosted the pre-game reception and offered ballpark favorites such as nachos and sliders while alumni and their families mingled. Inside the stadium, alumni rooted for the Angels who needed to win the game in order to remain in playoff contention.   

 

The CBA chapter of the Alumni Association has hosted this event every September for several years and look forward to the 2012 ballpark night. Look for more information on next year's event in the summer.  

 

Click here to see a Flickr slideshow.  View our photos on flickr 

   

 

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CBA and Collins College Alumni Reception in New York City

 

NYC Alumni MIxer 2010For alumni who live more than 3,000 miles from Cal Poly Pomona, it's not always easy to connect to their alma mater.  

 

That's why the College of Business Administration and the Collins College of Hospitality Management have partnered to host a social mixer for alumni in the New York City area.  The Nov. 14 event at the Marriott Marquis - just blocks away from Times Square -- will be the perfect opportunity to catch up with classmates, meet new friends and find out what happened to your favorite professors.  

 

CBA Dean Richard Lapidus, along with Collins College Dean Andy Feinstein, will make the trip to meet alumni. At last count, there are 130 business alumni who live in the greater New York area.  

 

"I want alumni to know that no matter where they live, they remain part of the Cal Poly Pomona family," Lapidus says. "I look forward to meeting everyone and sharing all the new and innovative projects happening within the College."  

 

Please RSVP by Nov. 7. Registration is accepted through Facebook or by contacting Lisa McPheron at lcmcpheron@csupomona.edu or (909) 869-3151. 

 

Hope to see you there!  

 

FACULTY SPOTLIGHT


Professor Rice

As chair of the Income and Family Tax Committee of the American Bar Association, Assistant Accounting Professor David L. Rice speaks regularly to accountants and attorneys throughout the country on emerging issues in taxation and is a regular commentator for the Wall Street Journal. His latest venture is the Tax Institute, an annual event co-sponsored by the Accounting Department that helps professionals keep pace with the ever-changing rules and laws in their profession. Recently, Rice sat down with Public Affairs Officer Marisa Demers to talk about the institute.

Why did you create the Tax Institute?

 

Rice: The College of Business Administration is an important institution in the Inland Empire and we can be a valuable resource for all practicing accountants, especially when it comes to helping them with their continuing education. For those who may be unaware, we have a very ambitious tax program. Since I was hired a couple of years ago, we've increased the number of tax courses being offered and Cal Poly Pomona will now have one of the strongest tax programs in the Cal State University system.

 Read more. 

 

STUDENT SPOTLIGHT 

Student Fares at DeutschIt is not enough for Hebba Fares to take advantage of learn-by-doing experiences offered at Cal Poly Pomona. The marketing student is determined to create her own opportunities.

She was instrumental in reviving the Cal Poly Pomona chapter of the American Marketing Association after being dormant for several years. In the chapter's first attempt to compete in a national case competition, Hebba and her classmates stunned educators by receiving an honorable mention. Most recently, Fares interned at Deutsch, a high-profile ad agency that is chaired by former CNBC talk show host Donny Deutsch.

Now entering her final year at Cal Poly Pomona, Hebba met with Public Information Officer Marisa Demers to reflect on her CBA experiences.

Q: You spent the summer interning at Deutsch, an ad agency that represents Volkswagen, Johnson & Johnson and the Got Milk campaign, among many others. What projects did you work on and what was it like working for such a prominent firm?

Fares: To name a specific project is kind of a difficult question to answer. Since it is the agency side versus the client side, I had numerous projects going on at the same time. It was an extremely fast-paced environment and definitely the most involved internship I've had thus far. To name a few projects, I wrote competitive decks for different clients, analyzed new and traditional media, competitor positioning, environment analysis, etc. Several of these projects were transferred as presentations that were used by the client and other parties as a perspective of industry aspects.

 Read more. 

FACULTY IN THE NEWS  


"We need cyber warriors who are just as good as [the cyber criminals] are. And to be a cyber warrior, you have to know what the bad guys do." -- Computer Information Systems Professor Daniel Manson in a Los Angeles Times article on Cal Poly Pomona hosting the California Cyber Challenge Camp.   

 

"Many people are long-term unemployed, and so they're losing their skills, which will mean their change of being hired again are pretty low." --  Finance, Real Estate and Law Professor Michael Carney in a San Gabriel Valley Tribune article on the state of the economy.   

 

"Still teleworking 'isn't a magic bullet ... and sometimes the benefits get overstated by firms hoping to snag telework consulting contracts." --  Computer Information Systems Professor Ralph Westfall in a Sacramento Bee article on the viability of telecommuting among state workers.   

 

"I don't think [interest] rates are really the problem. The banks have certainly been a beneficiary of a great deal of bailout money over the last couple of years. It seems as though they're not lending it out." -- Finance, Real Estate and Law Adjunct Professor Bob McClure in a Charter Headline News television interview on the current state of the economy.