Center for Economic Development 25 Years  
The NewsletterCED - CSUC
September 2012 
 
In This Issue
SmallBizRocket: Helping Small Businesses Succeed on the Web
September Tech Workshops
*NEW*...BUSINESS...EXPO *NEW*
NEC SBDC at Greater Sacramento HP Life Grant
Time is Running Out for Free Business Research
Map(s) of the Month
Women in Business Conference
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CSU, Chico - 125 Years
Chico State 125th Anniversary Photo Shoot
Chico State 125th Anniversary Photo Shoot

Director's Message
The communities of Northern California have been particularly hard hit by fires over the past two months. Heavy smoke, lost tourism, shuttered businesses, and destroyed homes and buildings are just the short term impacts. Long term, we have the loss of priceless natural resources, the potential for lower tourism, as well as damage that may come in the form of heavy rains and run off this Winter.

The Center for Economic Development will be working with Upstate members, regional economic development districts, and local governments to proactively respond to the immediate needs of regional communities. If you would like to learn how you can help, please contact our office at (530) 898-4598 E-mail me directly: dripke@csuchico.edu

In this issue you will find that Jimdo and select SBDCs throughout California have teamed up to offer free Web sites to small business owners for one year to help them succeed on the Web. Check out www.smallbizrocket.com and get your launch codes for a Web site today.

Also, in this newsletter we are busy preparing for the Growing Your Business - Technology Made Simple workshops for Yreka (9-26) and Redding (9-27). We hope to see you there.

The 13th Annual Economic Forecast Conference is now offering booths at this must attend event. We are accepting individual registrations now along with table registrations.

Warren Jensen has provided us with two interesting maps on population shifts in California and another regarding groundwater depth in California. We encourage you to write your comments about the maps on our CED Facebook page.

Don't forget to check out the free business research available at the CED.

And, do not miss the 14th annual Women in Business Conference here in Chico. This event has an excellent line-up of speakers.

Dan Ripke
Director
Boost Your Business. Launch Your Website.
  Boost Your Business. Launch Your Website.
SmallBizRocket is a joint initiative of Jimdo and the Small Business Development Centers throughout California with the goal of getting as many of the state's 3 million+ small businesses onto the web with their own site. Additionally, the project hopes to give the businesses the support and education they need to succeed on the web with their endeavors.

Jimdo puts the power of website creation in the hands of ordinary people. Anyone can share their passions and interests on the Internet --- on their own website --- simply and easily. Jimdo is free, and you don't need to know how to code or run a server to have a website. And not just any old website! You can start an online business, write a blog, send a newsletter, add your tweets, embed YouTube videos, link your Facebook Page, and embed almost any kind of widget you can imagine. Jimdo is a website creator for today's web.  

 

Follow SmallBizRocket on Twitter

 

Watch the video below to find out how SmallBizRocket can help your business.  Then take advantage of our website offer to start your journey to success! 

 

SmallBizRocket.com - Boost your business. Launch your website. 
SmallBizRocket.com --- Boost your business. Launch your website. 
Growing Your Business Technology Made Simple Workshops
Yreka, CA - September 26th
Redding, CA - September 27th

Growing Your Business Technology Made Simple   

The Technology Made Simple Program provides attendees with a learning experience on how to transform your business through the use of best practices in Web Site creation, email marketing, and effective social media. Experts in each area will present inside knowledge in an easy-to-understand approach that will help your business grow.    

           

Growing Your Business Technology Made Simple - Yreka, CA

   

September 26th, 2012

8:30 AM - 3:30 PM

Holiday Inn

707 Montague Road
Yreka, CA 96097

Google Maps 

Registration: includes breakfast, general session, and lunch
Individual: $25

 

Click here to register and for more information 

 

Technology Conference Flyer 

   

Yreka Tech Workshop  

Growing Your Business Technology Made Simple - Redding, CA

September 27th, 2012

8:30 AM - 3:30 PM

Shasta Builders' Exchange 

2985 Innsbruck Drive 

Redding, CA 96003 

Google Maps
Registration: includes breakfast, general session, and lunch
Individual: $40

Shasta Builders' Exchange member discounts available

Call (530) 222-1917 

 

Click here to register and for more information 

 

Technology Conference Flyer   

 

 Redding Tech Workshop

*NEW* BUSINESS EXPO *NEW*

Business Expo
Made in America, Again
Bringing Manufacturing Back Home
January 17, 2013


Showcase your organization and your products or services with an exhibit booth or table at the 13th Annual Economic Forecast Conference. With over 550 conference attendees, the business expo can help you:

*    Connect with new customers or clients
*    Generate brand awareness
*    Reach a captive audience with face-to-face interactions

Exhibit Package $100 per booth or table space. Packages include:

*    10' table w/ 2 chairs OR 10' booth space
*    1 Ticket to the Conference--includes breakfast and lunch
*    1 paragraph organization biography listing in the conference program
*    Logo inclusion on the online exhibitor list with a link to your website

Space is limited and is available on a first come first serve basis...so register your organization for Business Expo Space TODAY! Click Here

Want more information about the 2013 Forecast Conference?  Click here
HP Learning Initiative for Entrepreneurs offered by Greater Sacramento/Sierra SBDC


Want to take your business to a new level?


The NEC SBDC Greater Sacramento/Sierra, Hewlett Packard, and US Bank have partnered  to offer a one-of-a-kind opportunity to existing and emerging businesses in our region. HP designed an innovative series of workshops - the HP Learning Initiative for Entrepreneurs - using technology that anyone can use at little or no cost. Workshop participants will learn to use the many software tools, which increase and enhance day-to-day business skills. HP employees will conduct all classes in the newly-established, state-of-the-art HP LIFE Lab at the SBDC Sacramento location. US Bank offers scholarships to qualified participants.

Visit www.sbdc.net for more information.

Looking for financial assistance? Check out the HP LIFE Scholarship Program @ www.sbdc.net 

 

HP LIFE Fact Sheet 

HP LIFE Level 1 Workshop Series 

HP LIFE Press Release  

Time is Running Out for Free Business Research

 

CED is currently accepting walk in clients for companies in need of one on one business research assistance, marketing assistance, marketing mapping and competitor profiling. The Center currently has funds available from the SBA Jobs Bill that will only be available until the end of the year. These funds will allow us to provide you with free business research services. No application necessary, for more information please contact Michael Suplita at (530) 898-3855.

 

Current clients are working with the Center to help their market penetration using the following strategies: market/trade area mapping, customer targeting via economic and demographic reports, competitor data, business lists, customer counts and mailing list, industry trend research, search engine optimization, social media training, and web site analytics. In addition to helping businesses with their market penetration CED's services also allow businesses to make revenue predictions when evaluating new product lines, new markets, and new businesses.

California Population Change from 2000 to 2010
Change in Household Counts - Census Tracts Percent Growth from 2000 to 2010
California Water Levels
Water Table Depth Annual Average Change 2000 to 2011
  

       

 

Population Shifts in California - Map of the Month

 

CED continues to see new patterns that help us understand the economic, demographic, and social landscape in California. Our latest effort involved merging Census 2000 and 2010 data for Census Tracts that analyzes changes at the sub-county level.

 

A previous map published in this newsletter showed change at the county level. That map revealed that population growth was most prominent in the Central Valley and Inland Empire (San Bernardino and Riverside County) areas. Two of California's 58 counties actually lost population: Plumas and Alpine. While this is interesting, if we want to know what is happening in individual community areas, we have to dig further.

 

Merging Census data to consistent geographical boundaries is not a simple task. Unless you're looking at counties, as we did previously, census boundaries change. Boundaries change for incorporated cities and towns, Census Designated Places, and even Census geographical building blocks such as tracts and block groups. In response, CED imported census block level data from the 2010 Decennial Census and joined it with Census 2000 tract geographies to provide a static geographical boundary with which to measure change over time.

 

Our map of the month shows population change by census tract throughout California. So, what does this tell us? The first thing that stands out is how much of the urban landscape experienced population decline. This shows up in large urban areas such as Sacramento, around the San Francisco Bay, the Los Angeles-northern Orange County basin, and San Diego. A decline can also be seen (although you have to look closely) in smaller urban centers like Chico, Yuba City, Stockton, Modesto, and others.

 

Rather urban population growth continues to be dominant on the urban periphery. All of the urban areas we listed above are almost completely surrounded by the high-growth dark green areas. Our conclusion suburban development continues to be our primary urban growth model.

 

One of the more striking observations is that urban centers are not the only parts of California with population decline. Many rural areas of the state are also coping with population loss. This is a challenge because population loss is usually coupled with declining financial and social resources as businesses close and community support groups struggle to survive. These losses are often the result of economic distress and because rural population loss occurred in many of California's varied landscapes (forests, farmland valleys, and deserts) the reasons behind economic distress are varied. Forest communities continue to struggle with the reduction of timber harvest on federal lands. Farm communities struggle with the expansion of non-local large and corporate farming.

 

We are interested in what you think. What struggles do you face with growing or declining population? We encourage dialogue through our Facebook page at https://www.facebook.com/centerforeconomicdevelopment. Share your challenges and help everyone understand them!

 

Groundwater Depth (Map of the Month, Part II)

 

CED just received the latest groundwater level data from the California Department of Water Resources. This year, we decided to code the data into our GIS system and see what it reveals about water use sustainability in the state.

 

We use depth to groundwater as our measure of water use sustainability. Our research indicates that whatever the primary source of a community's water, when that water runs short, it gets pumped out of the ground. Therefore, if the long-term well water depth remains stable, water use is sustainable with supply. However, if the trend is decreasing water tables there may be some issue with supply sustainability.

 

This map is intriguing. It shows that, with all the controversy about water supply and transport in California, much of the state is doing quite well. Any green or yellow areas show a general trend of water table increase, which is a good thing. Orange shows a slight decrease - not so bad, but situation areas in orange should be monitored closely. Red shows possible trouble spots, where water tables are declining by more than 6 inches every year on average since 2000.

 

CED has been doing community indicator work in the San Joaquin Valley recently and people are concerned with water supply. It affects their ability to farm sustainably and farming is a tremendous economic driver in that part of the state. Our data helps valley leaders focus their attention where it's needed. Other concern areas that show up include the Napa Valley, the eastern foothills of the lower Sacramento Valley and the desert valleys in the Southland.

 

We can help you understand your community and identify trouble spots where scarce resources can confidently be focused. What questions do you have about your community? We can help you find the answers, please let us know. 

Women in Business Conference 

14th Annual Women in Business Conference 


Riding the Waves of Social Media  

Tuesday, September 25, 2012

Registration & Check-In: 8:00 am to 8:30 am

Conference: 8:30 am to 2:30 pm

Chico Masonic Family Center

1110 West East Avenue · Chico, California  


Contact  the Small Business Development Center at Butte College

(530) 895-9017