Center for Economic Development June 2011 Newsletter
The Newsletter

October 2011


In This Issue
CED presents an Improved 2012 Economic Forecast Conference
RFP for Chico Business Assistance Services extended through November 4th
Center for Entrepreneurship's Business Concept Contest
Broadband Update
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CED and CSU, Chico
Center for Economic DevelopmentCalifornia State University, Chico

Contact Us:

(530) 520-3897

cedcal@csuchico.edu

Greetings!
The leaves are starting to change color and the cooler weather has announced that Fall is on the way. And with the coming of Fall, the Center for Economic Development is kicking into high gear getting prepared for our Annual Economic Forecast Conference. As Sandy Linville reports, this year's event is going to be bigger and better than ever. In addition to our forecast presentations on what is happening at the national, state, and local levels, this year's conference features a set of breakout sessions in the afternoon that will address a host of topics focusing on issues that impact all of us here in the North State. While planning is in full swing for the Forecast Conference, Michael Suplita reports on our direct business assistance program that will focus on assisting four selected firms that are poised for growth. CED will be providing competitive intelligence, marketing services, financial services, website assistance and social media utilization training in a robust one-on-one direct support program. In addition, CED will be participating with the Center for Entrepreneurship's Business Concept competition. This is an excellent program that supports student entrepreneurship and we are pleased to participate and assist. Finally, Cathy Emerson brings you up to date on the latest Broadband happenings in the region. Partnering with the Corporation for Educational Network Initiatives in California (CENIC), CED will be working to identify those areas in northeastern California where additional broadband infrastructure can make a significant contribution to the availability of high speed Internet services. Data from this work will be used to support further infrastructure deployment projects.
 
Lot's doing, lot's happening, and much work to be done - but it's an exciting time to be living and working in Northern California!

 

Dan Ripke

Director

 

Don Krysakowski

Assistant Director

CED presents an Improved 2012 Economic Forecast Conference

More Bang for the Buck!

 

 CED presents an Improved 2012 Economic Forecast Conference  

 

January 12, 2012

 

One of the overwhelming requests by past attendees of the conference is more focused attention on a wider variety of topics. As a result, we have added a lunch followed by afternoon breakout sessions (optional, of course) to make a full day conference-more bang for the buck! And the GREAT news is the conference is still only $65 for the full day thanks to the generous support and sponsorship from Rabobank and the City of Oroville. Please stop by Rabobank or the City of Oroville and thank them for their wonderful support!

 

Out of the dozens of requests we received from previous attendees, we developed a series of afternoon sessions that will allow you to participate in the discussion on the topics that are important to you. The breakout sessions will be a facilitated discussion that allows you to talk with the experts rather than having the experts only talking to you!

Topics for the afternoon sessions include:

  • Building a Comprehensive Native American Economic Development Strategy
  • Profiting from AgriTourism: A Guide to Best Practices
  • Lessons in Small Business Lending
  • Leveraging Partnerships: Building on Regional Collaboration
  • Growing Your Business: Vital Factors for Success
  • Developing the North Valley's Workforce
  • Small Business Regulatory Reform
  • Infrastructure and the Future of the North Valley
  • Priming Business Growth with Key Marketing Intelligence Research and Data

The morning session provides an in-depth national, state and regional economic forecast and assesses the state of recovery. Gary Zimmerman of the Federal Reserve Bank of San Francisco will provide insight on the national economy, Dr. Robert Eyler of Sonoma State University will speak on the state economy and Dr. David Gallo of CSU, Chico will speak on the regional economy covering the counties from Sacramento to Shasta. Visit our website for more information and additional speakers. Keynote speaker to be announced soon!

 

Not only do you get a full day conference, each attendee will receive a flash drive with the 2012 Economic Scorecard....more details about the Scorecard in next month's newsletter.

RFP for Chico Business Assistance Services extended through November 4th  

The Center for Economic Development (CED), in collaboration with 3CORE and the City of Chico, has issued a Request for Proposals (RFP) for Chico businesses to participate in a business assistance program running through 6/31/2012. CED intendeds to select four businesses that are poised for growth from the applicant pool and provide assistance in the following areas of their operation: competitive intelligence, marketing services, financial services, website services and social media utilization.

The goal of the program is to position businesses to be able to expand their operations through information on new and existing market and customer bases and to position the business to approach both private and public lending organizations to seek funding for the business's expansion. To qualify for the program, applicants must be headquartered in Chico, have been in business a minimum of two years and be profitable.

The CED will rank candidates based on their adherence to application requirements as well as their ability to demonstrate participation and growth capacity. Special consideration will be given to medium sized (6-99 employees) high-growth companies. The application has been extended through November 4, 2011. To receive a full copy of the RFP and application please e-mail Michael Suplita at msuplita@csuchico.edu or call 530-898-4598. 

Center for Entrepreneurship's Business Concept Contest  

The Center for Entrepreneurship and the College of Business at California State University, Chico, in cooperation with the College of Engineering, Computer Science, and Construction Management, the Center for Economic Development (CED), and the Collegiate Entrepreneurial Association (CEA) are proud to sponsor the Fall 2011 Business Concept Contest. The competition is open to all currently enrolled Chico State students and participants have the opportunity to win up to $300 to help turn their ideas into businesses. The top two winners also qualify for free assistance from the Center for Economic Development's Business and Industry Assistance Program and will receive intense one on one market research and start up assistance throughout the year.
 
All entrants must make a PowerPoint using the template provided by the CEA (http://chicocea.org) to enter. Completed PowerPoints will be submitted to Peter Straus, Director of the Center for Entrepreneurship via email at pstraus@csuchico.edu no later than 3:00 PM on Wednesday, November 2, 2011. Up to 15 highly ranked contestants will be asked to present their business concept on November 16, 2011 at 7:00 PM in BMU 210 to a panel of judges. Presentations by the finalists and the presentations of awards will be open to the public and the Center for Entrepreneurship encourages community wide support the night of the event.
For more information or to enter please visit the CEA's website at http://chicocea.org or contact Peter Straus

Broadband Update 

No news is good news, at least right now. In late August 2011, CED partnered with Corporation for Education Network Initiatives in California (CENIC) and submitted two separate yet similar proposals for Regional Consortia Broadband Planning to the California Advanced Services Fund (CASF) that specifically address broadband deployment, access and adoption. If awarded, we will commence work as outlined in the proposals' Action Plans early in January 2012 (NECCC; UCCC). Concurrently, CASF is finalizing public review and comments on infrastructure deployment grants and loans, Phase II of the Regional Consortia Broadband efforts. Quite possibly, we could be submitting additional applications for funds to actually install broadband equipment.  Stay tuned for updates!

 

Meanwhile, CED/CSU, Chico is steadily supporting the CPUC in its ARRA-funded statewide broadband mapping and data analysis efforts. Some of you may already know this, while my co-worker Warren Jensen is a stats guy, I, however, am more a stats wannabe. Together we make a pretty good team when it comes to formatting, analyzing, presenting and explaining to the un-initiated not just what the data represents, but also what results of our data analysis tells us.   While I'm chomping at the bit to share all that we've learned thus far, I am reminded by my ever-reverent numbers guy, Mr. Jensen, that there is still much polishing to be done.   Again, stay tuned.

 

On a humorous note, recently I was introduced to an oldie but goodie, How To Lie With Statistics, by Darrell Huff (circa 1954), in which Mr. Huff roundly scoffs at statements that "collapse under a second look", specifically referring to an ad placed in 1948 by a group of electric companies:  'Today, electric power is available to more than three-quarters of U.S. Farms...That sounds pretty good. Those power companies are really on the job.  Of course, if you wanted to be ornery you could paraphrase it into "Almost one-quarter of U.S. Farms do not have electric power available today."  The real gimmick, however, is in that word "available," and by using it the companies have been able to say just about anything they please. Obviously this does not mean that all those farmers actually have power, or the advertisement surely would have said so.  They merely have it "available"---and that, for all I know, could mean that the power lines go past their farms or merely within ten or a hundred miles of them.'

 

On a second look, change the date from 1948 to, oh, I don't know, say 2008, and replace the words "electric companies" with "Internet service providers"...the words may have changed, but the issue at hand certainly has not!

 

'Today, broadband---high speed Internet---is available to more than three-quarters of U.S. Farms...That sounds pretty good. Those Internet service companies are really on the job. Of course, if you wanted to be ornery you could paraphrase it into "Almost one-quarter of U.S. Farms do not have broadband available today." The real gimmick, however, is in that word "available," and by using it the companies have been able to say just about anything they please. Obviously this does not mean that all those farmers actually have broadband, or the advertisement surely would have said so. They merely have it "available"---and that, for all I know, could mean that the fiber lines go past their farms or merely within ten or a hundred miles of them.'