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CED and CSU, Chico
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| Greetings! |
As the summer heat starts to take its toll, we are entering the midst of grant-writing season! Warren Jensen here at CED has put together a workshop to help you "Demystify the Numbers" that have come out of the Census Bureau, recently. If you have a need to know the impacts of the latest census data, check out the workshop announcement below. Warren has also provided our "Map of the Month" for this month's newsletter - or in this case, two maps. His maps look at housing vacancy rates by county and by census place here in California. With housing prices just one of the latest hot topics of conversation, his maps put a perspective on where housing vacancies are up and where they are way down. Additionally, Michael Suplita from our Business and Industry Assistance Program here at CED addressed the attendees at Oroville's Economic and Industry Workshop. Providing a detailed look at the local Oroville economy and its outlook, Michael was accompanied by Dr. David Gallo who discussed Oroville's economic base industries. Look for announcements in the near future about similar Economic and Industry Workshops that we will be conducting in the late summer and early fall on a regional basis. Finally, I would be remiss if I didn't mention that several weeks ago National Public Radio's "This American Life" program ran a segment on "How to Create a Job". The picture (if I can say that from a radio program) that emerged was largely unflattering of the economic development community. However, the best rejoinder to the program that I have read is from a friend and colleague from Purdue University, Ed Morrison. I would urge you to read Ed's comments: Click Here. Ed has done an excellent job in capturing what the economic development community is all about, particularly those of us working in this field through our Universities. (Disclaimer: Don Krysakowski serves on the University Economic Development Association Board of Directors with Ed Morrison.) Dan Ripke Director Don Krysakowski Assistant Director |
| Profiles Sponsored |
CED 2010-11 County Economic and Demographic Profiles Available for Download
The Center for Economic Development at California State University, Chico, proudly announces the availability of the 2010-11 County Economic and Demographic Profile Series for download online. Go to www.cedcal.com and click on "Get Your Free County Profiles Here" for links to download all five county profiles. Please be sure to thank our sponsors for making them available free to the public. Would you like to include your county in the 2012 County Economic and Demographic Profiles Series? Download our sponsor form at the Web link above or call Warren Jensen at 530-898-4598 for all the details.
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Sacramento Census 2010 Workshop
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Demystifying the Numbers: Hands-On Data Workshop for 2010 Census
The 2010 Census is significantly different from community data we have seen and used in the past.
The social and economic data you need are no longer available in the decennial census, but we can show you how to find it!
Whether you are writing a business plan or a grant proposal, or solving community problems, this introduction to the 2010 Census data will teach you how to get and use the data you need.
This hands-on workshop is designed to increase your awareness of, access to, and the understanding and use of the new Census data. You will conduct simple data searches, and learn the differences between 2010 Census data and the American Community Survey data.
CLASS SIZE IS LIMITED TO 25 ATTENDEES!!
Date: Tuesday, July 12th, 2011
Time: 9:00am -12:00PM
Location: NE CA Small Business Development Center - Greater Sacramento
1410 Ethan Way, Sacramento, CA 95825
Cost: $65 (non-refundable)
Instructor: Warren Jensen, Center for Economic Development
Register Online: Click Here
View Event Flyer: Click Here
Interested in bringing this workshop to your area or organization?
Sponsorship can be tailored to fit your specific needs. For more information, call Sandy Linville
at (530) 898-3857 |
Map of the Month
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Map of the Month - Housing Vacancy from Census 2010
In May, the Census Bureau released its Census 2010 Demographic Profiles for Counties, Cities, and American Indian Areas. The profiles include all of the data expected from Census 2010 for these areas, including population by age, sex, and race/ethnicity; household relationship and type; and housing occupancy and tenure. This month, the Center for Economic Development presents housing vacancy rates. This is a topic of great concern for our economic recovery - areas with high vacancy represent places where home values are unlikely to recover quickly because of excess supply. Because depressed home values affect consumption spending, these are the areas where recovery is likely be delayed. Our first map shows housing vacancy rates by county. Second homes were removed from the analysis to better represent real housing markets. The areas that are faring better include some urban and suburban areas, especially urban San Diego, suburban Los Angeles, and some of suburban San Francisco and Sacramento. Not all suburban areas have fared well, including the Inland Empire of San Bernardino and Riverside counties and the northern San Joaquin Valley. Other counties with greater housing vacancy include those of far northeastern California and the east slope of the Sierra Nevada, plus isolated pockets in Lake and Yuba counties. Our second map shows housing vacancy for Census places. This level of detail, while more difficult to see, gives us a finer geographical granularity in the analysis. It shows exceptions to county-wide averages, including ex-urban communities around San Diego that have high housing vacancy, as well as east slope Sierra communities with low vacancy. Urban/suburban patterns are more defined - urban cores such as San Francisco, Sacramento, and Los Angeles tend to have higher vacancy that their suburban neighbors. Many exurban areas, including the desert areas north of Los Angeles and in the Inland Empire, show very high vacancy. According to this analysis, in general, suburban areas should be the first to recover economically, then central cities, followed by exurban and rural areas. Exceptions are likely, especially with some rural areas that show low housing vacancy rates. So where does your community fit it? Call us and we'll be happy to discuss this with you.
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Maps
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Click on the maps below to see full size
 
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| The City of Oroville's Economic and Industry Workshop | |
On June 22, 2011, the City of Oroville brought CED staff to the Oroville State Theater to speak with the business community and provide an economic outlook and forecast. The forecast was directly tied to the effects on Oroville's business climate. Funded by a generous Rural Business Opportunity Grant (RBOG) from the U.S. Department of Agriculture Rural Development, the presentation provided attendees with a 44 page Business and Industry Profile, which can also be found on the City of Oroville's website (Click Here), outlining crucial demographic, income, labor force, and industry information. The document will help Oroville business owners understand the local business climate and help them make better business decisions or future plans.
One concern the audience brought up repeatedly was that of the underutilization of the tourist potential of Lake Oroville, and the business it could bring to the area. The CED's Business and Industry Assistance Program Manager, Michael Suplita, stressed that people often over value tourism in their economy as many campers or boaters bring supplies with them and often spend very little money in the community. Resident economist, Dr. David Gallo, echoed Suplita saying that to improve business conditions, economic base industries need to be established to bring income in from outside the area. Gallo emphasized that building a community's economic base around tourism is often risky and the City should look to manufacturing as its base while still embracing tourism.
A noteworthy trend revealed by the Business and Industry Profile is the increase in the City of Oroville's portion of Butte County's taxable retail sales over the last few years. What this means is that leakage of retail consumption from the City of Oroville has been reduced, bringing a relative increase in business revenue and tax revenue to the city.
To know more about the City of Oroville Business and Industry Profile, or to have one produced for your community contact Michael Suplita at (530)898-3855.
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