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The Newsletter |
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Hello, :
Welcome!
Don Krysakowski
Assistant Director  |
Whether it involves the Red Bluff Roundup or working to bring Broadband service to Northern California, the Center for Economic Development has been extremely active this spring. We are pleased to welcome Margaret Schmidt to our staff and to work with us on our Upstate California Companies to Watch Program.
Warren Jensen has been busy working with our student researchers to collect and format data for use in our upcoming 2010-11 County Economic and Demographic Profile series. He has also been working on a number of applied research projects.
Michael Suplita is actively engaged with small businesses as a part our Marketing Intelligence for Small Business (MSIB) Program and Cathy Emerson is getting ready to wrap up our two Broadband Demand Aggregation Projects for the California Emerging Technology Fund while getting started on a Broadband Adoption Planning effort in support of the state's Broadband Mapping efforts.
While doing all these great things is wonderfully satisfying it is important that all our good work be shared with our sponsors and stakeholders, which is why I'm pleased to have Brittney Doty to assist with all our marketing efforts. Be sure to read about her first hand student experience here with us.
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| Launching the 2010-11 County Profile Sponsorship
Are you interested in hosting your county's Economic and Demographic Profile for 2010-11 on your Web site? We are launching our sponsorship drive this month!
Call CED for more information!
Hurry! There is only one sponsorship opportunity per county.
Call (530) 898-4598 |
My Student Experience at CED By: Brittney Doty
Brittney Doty
Marketing Student  | In April of 2009, I began working at the Center for Economic Development as a Marketing/student research assistant. I am currently a senior at California State University, Chico. As a Business Administration major, with a focus in Marketing at CSU Chico, the internship was a perfect opportunity to learn about my industry, first-hand.
I have been given many responsibilities, most of them marketing CED. My first and foremost responsibility was to find sponsors from 23 northern California counties for the Annual County Economic and Demographic Profile Series. I have learned that finding sponsors isn't as easy as it seems. The current economic downturn has had an effect on more businesses than I had realized. However, as a Marketing student, I have worked to integrate the skills and knowledge learned in my Marketing classes into my Marketing strategy to attain sponsors.
Some of my everyday varied tasks include producing this monthly newsletter, updating the company website, creating marketing documents, and keeping up to date with current social media (i.e. Twitter, Facebook). I have represented CED at events, such as "Chamber Business Connections", where Chico business leaders come to network on Wednesday mornings, and the Annual Tri-County Economic Forecast Conference, where economic experts give an economic forecast of the coming year. These events give me the advantage of seeing the faces of the many people with whom I often speak on the phone, and the chance to meet people within the community. I have learned that networking is the key to a successful career. The saying "it's not what you know, it's who you know" certainly stands true.
My experience here at CED has been amazing. I enjoy the people I work with, the work I do, and, most of all, the experiences I have each day. Having this opportunity to apply what I am learning in college to real life office situations has allowed me to have a once in a lifetime learning experience.
For more information on internships at CED, call (530) 898-4598.
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Margaret Scmidt Joins CED as Regional Coordinator
April 12, 2010
Chico, CA.
The Center for Economic Development (CED) at California State University, Chico Research Foundation announced today that Margaret Schmidt has joined their staff as Regional Coordinator. This new position supports the Center's strategic plan to work with its regional economic development partners and other businesses to provide products and services that promote community and economic development.
Margaret will be working within the 23 county region to assess developing economic development needs and connecting those needs with CED's expert statistical research and analysis staff, as well as other university resources and private professional services organizations. She brings over 20 years of marketing and project management experience to the role of regional coordinator. Margaret stated, "This position provides an exciting opportunity to work across Northern California to aid businesses and all agencies grow and expand their job base and revenues. This growth will in turn help our communities prosper overall."
"We are extremely pleased to formalize this relationship with Margaret. Through her position on our Tri-county Economic Forecast Conference Board of Advisors, she has first-hand knowledge of our capabilities and we look forward to having Margaret work to promote the Center throughout our 23 county service region," stated Don Krysakowski, Assistant Director for the Center for Economic Development.
Each year CED produces the Tri-County Economic Forecast Conference and Annual Economic and Demographic Profile series. Each county profile provides statistics, data, indicators and information on county demographics, environmental factors, agriculture, the labor market, and much more. CED's excellent research staff is available to develop data estimates, projections, or analyses unique to a specific business or industry.
For more information on CED and its services, please contact Don Krysakowski at 530- 898-3854 or see our website at www.cedcal.com.
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Broadband Updates
By Cathy Emerson
CETF Regional Workshop in May
The California Emerging Technology Fund (CETF) will host its annual Rural Connect Workshop in Redding on May 13th and 14th, 2010, to continue the conversation around sustainable broadband initiatives. Two panel discussions are planned, the first will include representatives from both Internet Service Providers (ISPs) and Wireless Service Providers (WISPs), and the second panel is slated to include, city, county and elected officials, ultimately identifying where and how current policies can--- and need to---be changed to decrease the digital divide. Also, CED will be presenting the results of our two demand aggregation studies to the CETF as part of a peer review process.
CPUC Planning Grant - Broadband Adoption Best Practices
The California Public Utilities Commission received its NTIA grant for the CA statewide broadband mapping effort, and has partnered with CSU Chico for both mapping support services as well planning for sustainable broadband adoption. CED's role will be to identify, collect, document and share the best statewide practices in promoting sustainable broadband adoption strategies. We look forward to reporting more on this effort as it develops.
Chico Fiber Initiative
While the City of Chico rallied together and collaborated on a response to Google's request for information about its Fiber to the Home project, so did approximately 11,999 other communities populations of between 50,000 and 500,000 people. I've heard some say this was a "publicity stunt" by Google to broadcast their name, and I heard that Google got bored with the ideas being generated internally. And while I also read that though Google could afford to pay to run fiber to every home in any neighborhood it chooses, others have suggested that Google initiated this effort to spur competition. Interestingly enough, as a result of the interest generated by the Google RFI, a group of like-minded Chicoans have started to meet weekly to discuss and plan how to bring a fiber-optic connection to every household or business that wants it. Stay tuned also for updates on the progress of this effort.
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How Can CED Help Your Community?
Red Bluff Round-Up Presents its Economic Impact in the Community
In difficult times, it is vital to communicate your organization's economic impact in the community. No story in the past month demonstrates this better than that of the Red Bluff Round-Up, which was held this year between April 10th and 18th. Contracting with Center for Economic Development (CED) in February 2010, the director of the Red Bluff Round-Up Association, Rodney Moore, asked that CED calculate the economic impact of the event on Red Bluff and Tehama County, California.
The Red Bluff Round-Up has a long history in the north state. First hosted in 1926 after the demise of the Northern California Round-Up, the Red Bluff Round-Up today has grown beyond its western rodeo roots to now include a week full of community events, including several antique shows, a bowling tournament, a foot race, a pancake breakfast, a street dance, a golf tournament, a chili cook-off, and a parade. The event attracts about 1,500 participants and 15,700 spectators from Tehama County and beyond. The report concluded that business revenues increased by $4.1 million due to event and visitor spending, both directly and indirectly because of the event. These estimates were based on attendance estimates from 2009 and budget estimates for the current year.
Just after the report was released last month, the Red Bluff City Council heard a presentation by the City staff, who stated that city personnel's overtime during the Red Bluff Round-Up totaled about $8,000. This involved mostly police time, but included other city services as well. Before anyone could suggest billing the Round-Up for these costs, director Moore approached the council with his new economic impact report, and shared the positive revenues. When the City Manager countered that the City itself didn't see the $4.1 million in revenue, Moore asked how much the City Manager thought the City received. The City Manager responded he thought it might be about $125,000. Therefore, $8,000 worth of overtime was invested during Round-Up week, producing a return of over $100,000.00!
CED's economic impact report for the Red Bluff Round-Up quite probably saved director Moore and the organization $8,000 in City fees.
If your organization would like to show its economic impact on your community, please call the Center for Economic Development. Our services are designed to be effective and reasonably priced.
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| 2010-11 County Profile Sponsorship
Help the CED release your County Profile FREE of charge to the public through Sponsorship!
Click here for more details on the 2010-11 County Economic and Demographic County Profile Sponsorship and advertising.
Thank You!
CED wants to thank our 2009-10 County Profile Sponsors for allowing the public to access the County Profiles FREE of cost. Your support is greatly appreciated. Click a county sponsor below to get the free County Profile.
SPONSORS
Sonoma County:
The Economic Development Board of Sonoma County
Butte County:
The Oroville City Enterprise Zone
Thank you for your contribution to sponsoring the County Profiles:
Northern Rural Training Employment Consortium (NoRTEC)
For more information about Sponsoring a County Profile call CED at (530) 898-4598.
www.cedcal.com.
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2009-10 Economic and Demographic County Profile
Click here
for information and to purchase your County Profile.
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2010-11 Economic and Demographic County Profile
Under Construction Now!
Sponsor a County Profiile!
Click here for more information. |
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Dan Ripke
CEO
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