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Executive Library
August 2011 |
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Helena Nyman Success/Executive Coach, Motivational Speaker & Author
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""The real winners in life are the people who look at every situation with an expectation that they can make it work or make it better"
~Barbara Pletcher~
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Welcome to the 'Executive Library'!

Sun Tzu for Women: The Art of War for Winning in Business
by Becky Sheetz-Runkle by Adams Media
Paperback
List Price: $12.95
Our Price: $5.86 Buy Now
About Sun Tzu for Women Sun Tzu for Women shows how sixteen core attributes from The Art of War can help women today achieve professional success.
This book doesn't extract ancient Eastern concepts and attempt to force-fit them into a modern Western context. Instead, real-life lessons from women who have survived and thrived in business illustrate Sun Tzu's timeless lessons.
Sun Tzu for Women captures the spirit of The Art of War and makes it eminently accessible, relevant, and applicable to women who live and work all over the world.
Why You Need Sun Tzu for Women Around the world, executives and managers embrace The Art of War. Male executives and managers, that is. Sun Tzu's treatise on military strategy is rarely lauded as recommended reading for women. Maybe the harsh battlefield realities of a brilliant Chinese military strategist who lived five hundred years before Christ seem a long way from the cubicles, executive suites, and boardrooms of twenty-first-century female leaders. But following Sun Tzu's strategies can help women get the absolute best out of their careers and themselves.
Sun Tzu for Women isn't a black-and-white discussion of how military campaigns translate into customer acquisition or how Sun Tzu would create a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis if he were in our boardrooms today. It's about how women can first understand, and then effectively internalize, Sun Tzu's strategies to advance their careers and improve their businesses. The pace of our lives, our worlds, and our workdays is often so frenetic that true understanding is elusive.
The Guide to Your Journey If you believe victory is your only option, Sun Tzu for Women is for you. It will help you define and develop the mentality and inner tenacity that you need to reach the pinnacle of your potential, no matter where you are in your career now. Sun Tzu for Women is about the journey from who you are to who you can become.
It reconciles ancient truths with modern realities. It shares memorable battlefield, boardroom, and life experiences of powerful women from antiquity to modernity, and includes examples from the author's two decades of arduous martial arts training.
The scenarios Sun Tzu describes may be foreign to many readers. But the applications are familiar. Timeless truths, both simple and complex, never go out of style.
For Sun Tzu, victory begins well before the battle is fought. The woman who hasn't cultivated the spirit of self-belief will be unable to carry out any of the tactics. Sun Tzu for Women will change how you see yourself, your circumstances, and your business.
Your Competitive Advantage Women need to study The Art of War because their male counterparts do. For years, businessmen have used its strategies to become more effective leaders and implementers. Women who make the mistake of seeing this battlefield classic as too military or too masculine will lose out on the benefits their colleagues are realizing.
Sharing Common Pitfalls Collectively, women in business experience many of the same obstacles.
Maybe you:
· Seek to avoid conflict · Are unsure of which battles to fight and when to fight them · Desire to stay in your comfort zone and keep the peace · Experience confusion about being true to yourself or adopting traits characteristic of male leadership models · Don't ask for what you want · Allow timidity to prevent you from achieving big · Fear the way boldness will be perceived by others · Are prone to distraction from outside the office
Sun Tzu for Women explores what Sun Tzu himself says about such challenges. You'll learn how Carly Fiorina, Geraldine Laybourne, Meg Whitman, Drew Gilpin Faust, Condoleezza Rice, and many women like them overcame external obstacles to succeed.
Their stories, plus the latest research, will show you how to break through barriers-including those within yourself-to win battles, create opportunities, and expand your horizons.
Women Share Similar Success Attributes In addition to facing similar obstacles, women also share similar attributes that lead to success, such as:
· Intuition · Sensitivity · Collaboration · Passion · Independence · Team building
The challenge, however, is fully utilizing these strengths. Sun Tzu for Women will show you how.
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