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Be sure to read part 2 of our interview with Ron Berger. Our article on market analysis provides some useful and practical tips.
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Part 2 Interview with Ron Berger, Franchise Industry Leader and CEO of Figaro's Pizza
This is the second part of an interview with Ron Berger, CEO of Figaro's Pizza. (Read Part 1 here.) Ron has been in the franchise industry for 36 years and has been a member of the IFA Board of Directors in the 1980's, 90's and until February, 2010. Part 2 of our interview includes a discussion of recent acquisitions by Figaro's and a program that enables existing Figaro's franchisees to benefit directly from the acquisition. |
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10 Things Franchisees Should Know About Their Competitors
Market analysis is a means of gathering important information about your market competitors. It gives you insight into the quality and techniques of your competitors and enables you to understand your market conditions. Find out what kinds of information you should collect and how you can go about getting it.
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