This issue has three diverse articles that will be of interest to: people starting up a new franchise concept and those operating an existing franchise. The titles speak for themselves.
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How Franchisees Can Use Social Media to Connect With their Local Markets
Learn how social media sites like Facebook and Twitter can help franchisees to increase customers and sales. Most franchisees can't have their own franchise branded websites and must rely upon the franchisor site. Social media sites can be an effective tool to complement the franchisor website.
In the franchise industry there are certain truisms which have remained virtually unchanged over the years. I refer to them as The Laws of Franchising. The following are six of these laws.
