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Visit our store for hundreds of smart, earth-friendly products, all designed to help you reduce, reuse and save™.

We made a significant impact in 2008 - continuing to change society's use-and-toss mentality, with practical ideas and products. We wanted to share some this year's successes with you. Check 'em out:

• Awarded as a 2008 BizRate Circle of Excellence Gold Honoree, based on millions of customer ratings.
• Empowered 180,000+ customers to reduce consumption of disposable items by an estimated 700 million units.
• Introduced the first ultra- compact shopping bag made of recycled materials.
• Myth-busted the 99-cent reusable bag story - the marketing gimmick du jour that retailers are using to green-wash the public - and blew the whistle on why bag bans don't work.
• Added 75+ new products and 10 new product categories to help you save and learn how to reduce consumption in other powerful ways.

We're thrilled to announce our 2008 donations - to organizations that support triple bottom line companies like ours (people, profit, planet). Joining the likes of Patagonia, Newman's Own and others, our donations help further the mission of socially responsible companies:

Donated $10,000 to 1% for the Planet - An alliance of businesses committed to donating 1% of annual sales to create a healthier planet. Learn more.

Donated $1,000 to Social Venture Network - A group of more than 500 leaders of socially responsible businesses and organizations.

The next round of donations will include grass-roots organizations like Surfrider Foundation and Roots & Shoots.

Most coffeehouses charge $2-3 or more for a cup of coffee. A pound of freshly roasted coffee costs between $5-8, so brewing coffee at home or work can save you an average of $444 per year! Plus, you'll eliminate thousands of disposable cups and lids if you choose a reusable mug or thermal bottle.

2008 was a tipping point for several important consumption issues that we cover.

It marked the beginning of the end for BPA, Seattle voted to tax the plastic bag and stores everywhere were flooded with an onslaught of cheap reusable shopping bags.

Here's our round-up of the must-read stories of the year:

• Let the BPA controversy begin... - A segment on The Today Show in April marks the beginning of the BPA media maelstrom (we've been drawing attention to the issue for years). Watch here...
• First major U.S. city approves a plastic bag fee - In July, Seattle follows in the footsteps of Ireland's PlasTax to become the first U.S. city to approve a bag fee. Unfortunately, the plastics industry later brings the initiative to a grinding halt. Read more...
• An inconvenient bag?!? - Reusable bags flood the market in 2008. Then, in September, The Wall Street Journal publishes a backlash piece bashing the viability of the bags. Read more...
• Retailers push cheap reusable bags - In an attempt to be green, it sure smacks of a cheap marketing ploy. Read more...
• The FDA backpedals on BPA - In December, a second look at the safety data on BPA is called for. We hope it isn't too little, too late. Read more...

Visit our growing Newsroom blog - you'll find all the stories featured in this issue, and many, many more (including important video and audio clips). Plus, our comments and insights.

Want to stay in the know? Sign up for our Top Stories Newsletter - get the inside track on plastic bag news & related issues.

Our founder, Vincent Cobb, joins Ashkay Rao, program director and professor at University of Minnesota's Carlson School of Management, to discuss why not all reusable bags are created equal. Listen here...

We introduce the first ultra-compact shopping bag made with post-consumer recycled content! Made from recycled plastic bottles & containers, throw this bag in your pocket, purse or car so you never forget it again:

• Weighs a mere 2.1 oz
• Opens to a full-sized bag that holds 25+ lbs
• Folds into tiny attached pouch
• Made with Fair Labor/Fair Wage

Hundreds more customer testimonials

Dozens more press testimonials & endorsements