Pub and Bar Network10th October 2012
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Greetings!

Please Note:

I am not receiving any remuneration for passing on this information, I share it because I think it will help you, especially in the run up to Christmas.

Education is a most powerful force. It not only provides you with knowledge but also the confidence to apply that knowledge so that you can build a better, sustainable and profitable business.

The real beauty of applying relevant knowledge of course is that it yields perpetual interest in the form of experience. Both of which can be spent repeatedly without reducing it's spending power.

There are many "official" training courses to obtain licenses, certificates etc. Some are absolutely necessary and there are, "branded" courses designed to help you sell a specific product or service on behalf of the brand.

However, there is one completely independent and unofficial course available out there that - according to those who have attended - outshines all others and will give you the practical knowledge and tools you need to take your business to the next level and ahead of the competition.

Those of you who have been receiving my newsletters for the past 11 years will know that I almost never promote a third party product or service and I have never before endorsed a trainer.

However, education and learning is never a bad thing and, one cannot ignore the overwhelming evidence from feedback and testimonials (right column) I have had heard from delegates about this guys sales and marketing courses.

I have personally asked Paul for some material which I can share and he also kindly gave me an exclusive offer to pass on to subscribers of this Newsletter and the Network.

If you are doing today what you did yesterday and expecting a better result, then maybe it's time to do something different?

Give Paul a call and see how he can help you grow your business. Tell him I sent you and he will give you 20% off his normal course fee plus, it's tax deductible.

 

Sincerely,
Perry Mayer
Pub and Bar Network

 

About the Day
Paul Lillicrap

 

"Local Promotional Marketing and Pre-Booked Capacity Workshop"

 

Clear, non-jargon, easy to understand explanations on:

 

Why you need marketing and sales - Winning business with the 'contrived let' - Proven 'money maker' strategies - How to maximise profits over the holidays eg Christmas - New business sources unique to the pub and venue-based business - Techniques for online, social and viral marketing - Networking skills - How to exploit business opportunities in your area - How to create a measurable marketing plan - How to present to your boss or bank

Course Cost Includes:
  • A superb carvery lunch & beverages throughout the day
  • Your very own Take Away Marketing "Tool Box File" of all course slides and handouts including a quarterly planner, money Makers guide, third party information and business sources, Network21 invite letter, cold calling and viral marketing guides, December target tips.
  • There is free parking on site from the course start time of 9.30am (with tea and coffee) until we finish at 5.30pm

This is a one day course at £250.00 fully inclusive, per delegate. (£200 via the Pub and bar Network)   

Payment in full required in advance to secure booking.

Contact the office on 01162785279 or 07774209784 or email him direct. 

Terms: No refunds on cancellations. Places confirmed on a first come basis

Tenant Feedback

 

Summary of What the Tenants say from a survey over 5 different training sessions (125 delegates) of Paul Lillicrap's "Generating Customers" course:

 

Overview - General attitude

 

  • "Hugely positive and gives an impetus to go forward. It is not one of those courses that your work load increases having attended...
  • So many short cuts to sourcing new customers and ideas.                          
  • How to easily communicate to your own and new customers about events and activity in your Pub"

Main Benefits

  • "Really opened my eyes to the trade out there ... Taught me not to be blinkered"
  • "The Tools I have never used - just easy"
  • "Gave us some good ideas and the impetus to put them in Action"
  • "A Good time to network with other licensees and things that have worked with others"
  • "Gave me the entry I needed to the 'Viral Market' Emails and the like "
  • "We grew our sales 30% year on year after attending the course"
  • "We Grew our sales by 10%"

Why do you think it is important for a Tenant Pub owner to attend Paul Lillicrap "Generating Customers Course? "  

 

  • "You need to take time out of the business to run the business. It's not your usual marketing course it is fun and full of ideas
  • "If you don't go how can you benefit"
  • "Your never too old to learn"
  • "No matter how good you think you are there's always stuff to learn "
  • "Just to understand Marketing - Paul made it easy"

To name just one idea/ discipline that you consider the most important thing you picked up!  

 

  • "Chatter Houses"
  • "Network 21"
  • "Regular Contact with customer"
  • "So Many - it was a wealth of ideas"
  • "Planning events/promotions" holding them and evaluating them "
  • "Making Time to "market the business" instead of being too busy to do anything new
Summary of the "Charismatic" Mr Lillicrap

Paul has worked solely in the hospitality industry for over 40 years including 12 years at First Leisure Group which included a board level position as Group Marketing Director.

Trust Houses Forte Plc / MBO in addition to Area Manager at Grand Metropolitan Group Previously he enjoyed a 14 year spell as Regional Manager at and held various managerial posts throughout his earlier career.

His course delegates continue to comment on his fun style of training and he has earned many industry achievement awards throughout his career.
 
Pauls clients include:

Wadworth (Tenants and Managed) - Orchid Group - Greene King Plc ( City managed)- Novus Leisure Ltd - Searcys (Gherkin -St Pancras Station - Hurlingham Club-Portrait Gallery - Liveries--) - SSP Manchester Airport - Fullers Plc (Managed)- The New Pub co (Managed)- Marstons Plc (Pitcher & Piano ) - Luminar Plc- Balls Brothers Wine Bars/Restaurants/ Wine Merchants - Gresham Inns (Managed) - TCG Management services Ltd 1440 Bars Tattershall Castle Group - Jongleurs - iNTERTAIN Ltd - Leisure Parcs Plc - BaaBar Ltd - Paramount Restaurants (Chez Gerard) ) - Punch Tavern Plc - (The Spirit Group Managed Pubs) - Clear Channel Plc (Leisure Centres) - Urbium PLC- Cosmo Bingo  -Stanley Casinos Plc - 3D entertainments - Bravo Inns Ltd - Cedar Pub Company (Tenants) - Charnwood Pub company (Tenants) -  Brakspear Ltd (Lease & Tenants) - The Woodman Estate Company (Tenants) -Ten Pin Plc                                                                                                                               
The Course

"Local Promotional Marketing and Pre-Booked Capacity Workshop"

 

Paul & Pat Lillicrap present, by huge demand, one of the UK's most talked about and successful training courses for growing your business. For the entrepreneurial, 'get ahead' Manager/Management team.

 

Course Dates & Times:

 

Tuesday 6th  

November 2012
09:00 - 17:30 

or 

Thursday 29th  
November 2012
0900 - 17:30

Young Pretender Pub, Hempstead Road, Kings Langley, Herts WD4 8BR  

Novus Leisure

"Paul's workshops generated an immediate 7% sales growth for my City Bars"

 

Jillian Maclean quote when Operations Director at Novus Leisure. She is now MD at Drake & Morgan.
Wadworth
"I think you will find it to be one of the best, if not the best course you will ever attend and certainly the most financially beneficial."
 
Rupert Bagnall - Wadworth, Head of Managed Houses  
.
Intertain
"Following the course my area delivered
 over 50% growth on the database".

Byron Thomas quote when Operations Manager Intertain 

 

Hammersmith Brands
Paul's course... "has established a consistent level of understanding across the business and has provided an excellent platform onto which we are now layering other initiatives all designed to increase the focus on sales."

Mike Dowell

Managing Director

Hammersmith Brands

Pitcher & Piano, bluu, The Fire Station.

 
Manager TCG
Paul, I use your sales tips everyday and I have been a lot more successful in my job thanks to you

Emanuela Greco, Bar 38 Sales Manager

Leon Restaurants
Since attending your course, here at the Strand branch we've just hit another record week. That's three record weeks out of the last four!
Justin Ovenden
Manager Strand Branch of Leon Resaturants
Cedar Pub Group

"After following your advice for a St Patrick's Day event, Sue achieved 400% uplift on a normal Tuesday night trading day"

 

Stewart Taylor, Managing Director, Cedar Pub Group

Miroma Leisure
"Paul's training courses were extremely well received, not only were they insightful but they were well balanced with fun.

It gave the managers a real stepping stone into how to street fight for customers as well as a structured marketing approach!"

Richard Littman - 
Managing Director  Miroma Leisure
Old Orleans
Paul's approach is truly blended; using different techniques and encouraging independent thinking amongst our teams. 

Behind the scenes Paul is available at the end of the phone for support and we have found this invaluable.

Paul Joseph, Brand Operations Manager, Old Orleans
Spirit Group 
"My business development managers found this business development session very useful." 
 
Jane Waugh - Operations Director, Spirit Group 
Are You Prepared for Christmas?

Join our Christmas Ideas Group on LinkedIn. 282 members and 28 Christmas ideas so far.

Have you uploaded your Christmas menu yet? If not login
and do it now.

If you want Christmas pre-bookings then
as a full subscribing member. Only £15 + VAT per month.
 
 
Save 20%

Mention Pub and Bar Network if you subscribe to this Newsletter and want to attend either of the two courses on Tuesday 6th November or Thursday 29th November and you'll get £50 off making the course just £200.
 
Offer Only Available for the 2 Course Dates mentioned above.