Emirates & Qantas announce an alliance that puts a big bounce into the "kangaroo route"
TTMS
On 6th September Emirates and Qantas announced the formation of a global alliance. Emirates have t
he following posted on their website: "From April 2013, Emirates and Qantas will fly 14 times a day from Australia to Dubai, and beyond to four continents. Dubai will become a one-stop hub, opening up Europe for Qantas passengers, with access to 33 European destinations, including daily A380 flights to London Heathrow, Paris, Rome and other great cities. From state-of-the-art aircraft, to award-winning in-flight entertainment and service, our partnership will set the standard in international travel. And with reciprocal frequent flyer rewards, recognition and lounge access it's time to benefit from the best of both worlds. For more information, visit www.qantasandemirates.com ."
The video on the web site clearly sets out the appealing value proposition for travellers between Europe and Australia.
The two airlines are now seeking regulatory approval for the venture.
Emirates remain outside of the Global Alliances of oneworld, Star Alliance and Sky Team and this deeper alliance is a new move for the fast growing carrier. The "kangaroo route" is highly competitive and this alliance should yield a strong a win-win with Qantas being able to focus on profitable routes and turn around its international business whilst Emirates can compete from a strengthened position against Singapore Airlines, Cathay Pacific and others.
Alan Joyce, Qantas CEO stated,
"A key objective is to make Qantas International strong and viable, and bring it back to profitability. This partnership will help us do that."
As part of the deal Qantas will shift its European hub at Singapore to Dubai. This will have clear benefit to Dubai, the UAE and surrounding tourism destinations such as Oman and Jordan with an increased potential for stop overs along this route.
